SaaS

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How Arxus Makes Performance Data More Accessible & Now Hits 85 Percent of Its Goals
Market Research

How Arxus Makes Performance Data More Accessible & Now Hits 85 Percent of Its Goals

While the term “cloud computing” came to ideation in 1996 by two Compaq Computer employees, today’s modern view wasn’t fully formed until 2006. In an ...

Author's avatar by Allison Frieden | Aug 19, 2021
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
Facebook Ads

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...

Author's avatar by Spela Mlekuz | Apr 8, 2022
Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers
SaaS

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

Vimeo doesn’t have a brand awareness problem, but rather a change awareness problem. (So says CEO Anjali Sud.) They have 1 million paying customers, 90% of ...

Author's avatar by Tamara Omerovic | Dec 6, 2019
The 40 Best HubSpot Integrations (Survey-Backed)
Hubspot

The 40 Best HubSpot Integrations (Survey-Backed)

There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...

Author's avatar by Tamara Omerovic | Jun 3
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
SaaS

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...

Author's avatar by Jessica Greene | Apr 12, 2023
Freemium vs. Free Trial: Which is the Better Model for Your Business?
SaaS

Freemium vs. Free Trial: Which is the Better Model for Your Business?

“Grab your free 14-day trial,” and “Gain free access”: They’re two call-to-action phrases used on a huge volume of SaaS websites. Sure, each has its ...

Author's avatar by Elise Dopson | Apr 12, 2023
8 Proven Strategies for Converting Free Trial Users to Paying Customers
Marketing

8 Proven Strategies for Converting Free Trial Users to Paying Customers

If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...

Author's avatar by Jessica Greene | Nov 12, 2021
The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros
Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

There are seemingly endless ways you can spend time promoting and growing your new online store. But for most e-commerce store owners, trying to tackle ...

Author's avatar by Jessica Greene | Nov 17, 2022
Epicosity’s (Years Long) Search for the Perfect Client Reporting Solution
Reporting

Epicosity’s (Years Long) Search for the Perfect Client Reporting Solution

“I have spent years trying to find the right reporting solution. Before Databox, client reporting was definitely a challenge. It took time, but more importantly, ...

Author's avatar by Tamara Omerovic | May 4, 2024
How Your Agency Can Create Interactive Content Without A Developer
Dashboards & Visualization

How Your Agency Can Create Interactive Content Without A Developer

Are you familiar with the concept of “content shock”? Here’s the basic idea: your prospects have a limited daily appetite for videos, blog posts, and ...

Author's avatar by Tamara Omerovic | May 18, 2018
Forget the Funnel: How SaaS Marketers Can Think More Strategically
Goals & Forecasts

Forget the Funnel: How SaaS Marketers Can Think More Strategically

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
Maximize Live Messaging ROI with These 6 Steps
Marketing

Maximize Live Messaging ROI with These 6 Steps

Throughout the past eighteen months at ClosedWon, we’ve helped 25+ companies implement or improve their website chat efforts. When we start talking to the folks ...

Author's avatar by Chris Handy | Jan 26, 2018
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