Ground Up Podcast

Forget the Funnel: How SaaS Marketers Can Think More Strategically

The former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away.

John Bonini John Bonini on January 30, 2018 (last modified on January 31, 2018) • 1 minute read

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her job as VP of Marketing at Unbounce.

She’d seen great success after leading marketing there for five years. From the days of only 15 employees collaborating one-on-one with co-founder Oli Gardner through the days of 200 employees and being named one of the fastest growing companies in Canada–Laudi played a big role.

Now she wanted to pass on what she’d learned.

She’d always had a passion for SaaS and saw an opportunity to bring executive level experience to a space that badly needed it.

She launched her own consultancy, A Better Customer Experience, to do just that.

She also launched Forget the Funnel, free weekly workshops featuring industry leaders aimed at helping SaaS marketers be more effective in their jobs.

Also through her consultancy, Laudi offers free strategy calls to women and other underrepresented founders of tech companies.

Laudi is someone I’ve known from her time at Unbounce, so after learning of her career moves through her Medium post, I had to reach out and invite her to tell her story on Ground Up.

I learned that the post was essentially an accident. It started as a Facebook post, and based on the overwhelming response, she then posted it to Medium.

Our discussion ranged from the personal revelations that resulted in her leaving Unbounce, to the things she learned during her five years leading marketing there, and finally, how she’s passing it all on.

Subscribe to Ground Up on iTunes and get all new episodes when they air.

About the author
John Bonini
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.
You may also like...
Read more

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast   |  Mar 17

Read more

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast   |  Feb 26

Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9 2019