Reporting
Editor’s picks
BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence
Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year. Based ...
by Peter Caputa IV · Sep 8, 2025
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
by Marija Hladni · Feb 24
Quarterly Business Report: How to Write One and How to Present It Successfully
After working hard to develop a sustainable client base, you found out you have to work twice as hard to keep them. Now you have ...
by Davor Štefanović · Jul 16, 2025
Top 10 Essential Google Analytics Dashboards in GA4
Did you know? Google Analytics powers a staggering 44 million websites worldwide! If getting insights from Google Analytics seems challenging, don’t worry— with pre-made and ...
by Alexander B. Pavlinek · Sep 24
7 Data Literacy Gaps (and Practical Strategies for Building Data Confidence Across Your Team)
Your company has more data than ever. Your dashboards are full. And your teams are still making decisions on gut instinct, misaligned metrics, and siloed ...
by Nevena Rudan · Sep 24
Dashboard Graveyards: Why Nobody Uses the Reports You Built (And What to Do Instead)
Most dashboards stop getting opened long before anyone admits it. Here is why and what to build instead. TL;DR Introduction You open the analytics panel ...
by Nevena Rudan · Sep 24
Are Your Executives Actually Making Decisions From Data Or Just Alongside It?
Most executives believe they are metric-directed. The evidence says they are metric-adjacent — and the gap is costing them decisions. TL;DR Introduction Monday morning. The ...
by Nevena Rudan · Sep 24
Why Did Revenue Drop This Month? How to Diagnose It Yourself (Without Waiting 3 Days for a Report)
You have the data. You just need to know which question to ask first. TL;DR Revenue dropped this month. You asked your team why. You ...
by Nevena Rudan · Sep 24
The Ad Attribution Problem: Every Platform Claims Credit, Nobody Tells the Truth
TL;DR Google Ads claims 47 conversions. Meta claims 52. LinkedIn claims 31. Your CRM shows 38 closed customers. Someone is lying – and it’s not ...
by Nevena Rudan · Sep 24
BI Tools Comparison: A Framework for Revenue Teams Who’ve Been Burned Before
60% of BI initiatives fail to deliver business value—despite more than $15 billion spent annually on business intelligence or BI tools, according to Dataversity (November ...
by Nevena Rudan · Sep 24
How to Differentiate and Scale Your Agency with AI Analytics
Automated reporting saves your team’s time. AI analytics saves your client relationships — and wins you new ones. Automated reporting for clients means your agency ...
by Nevena Rudan · Sep 24
What The Hell Is Self-Service Analytics? A Plain-English Guide for SaaS Teams
TL;DR Self-service analytics lets SaaS operators ask a business question and get a trusted, metric-backed answer without waiting on an analyst. Here’s what that requires ...
by Nevena Rudan · Sep 24
The End of the Analyst Bottleneck: How AI Is Fixing Self-Service Analytics
When teams can’t get trustworthy answers within the decision window, being “data-driven” turns into a queue problem. TL;DR Introduction: the moment the analyst bottleneck becomes ...
by Nevena Rudan · Sep 24
Analytics vs. Reporting: How Are They Different and Why You Should Focus on Both
Analytics and reporting can help businesses transform data into actionable insights, identify customer behavior patterns, measure each department’s performance, and improve operational efficiency. And this ...
by Filip Stojanovic · Jul 16, 2025
Data Cleaning Best Practices: The Foundation for Reliable Reporting Across Teams
Here’s the truth: without proper data cleaning, your dashboards, forecasts, and strategy are built on shaky ground. In fact, bad data is already costing U.S. ...
by Emil Korpar · Sep 24
What Is Data Preparation? A 5‑Step Framework for Analytics‑Ready Data
Your reports are only as good as your data. When your team spends hours building dashboards and answering leadership questions, mismatched or messy data can ...
by Emil Korpar · Sep 8, 2025
BI as a Service: 4 Reasons Smart Agencies Grow Faster with Business Intelligence
Based on a sample of data from ~1,000 agencies and 14,000 clients, we estimate that agencies lose about 38% of their clients every year. Based ...
by Peter Caputa IV · Sep 8, 2025
How Weidert Group Streamlined Client Reporting with Databox
At Weidert Group, we know that the success of any agency-client relationship hinges on one thing: results. And results only matter if they’re clearly understood, ...
by Kelly Wilhelme · May 14, 2025
Events Report in Google Analytics 4 — The Complete Guide
Are your website visitors actually engaging with your content, or are they bouncing before taking meaningful action? Driving traffic is one thing, but understanding what ...
by Alexander B. Pavlinek · Mar 14, 2025
10 Client Reporting Tools I Ditched in 2026 (and the ONE I Kept)
TL;DR “What am I paying you for, again?” — It’s the question no marketer wants to hear. Consistent, insightful reporting is crucial for client satisfaction, ...
by Tamara Omerovic · Sep 24
8 Client Reporting Best Practices for Agencies and Consultants (with Examples)
Frustrated with client reports? Discover 8 expert-backed best practices to simplify reporting, strengthen client relationships, and showcase your value with real-world examples.
by Tamara Omerovic · Sep 17
How to Measure LinkedIn Ads Performance: 9 Key Metrics and Industry Benchmarks
As LinkedIn continues to reduce the reach of organic (unpaid) posts for Company Pages, B2B marketers are forced to reach for their corporate credit cards ...
by Angela Noble · Mar 4
Marketing Reporting: The KPIs, Reports, & Dashboard Templates You Need to Get Started
Reporting on marketing performance is a critical skill that any marketer––from leadership to individual contributors––needs in order to convey the value of their work. In ...
by Marija Hladni · Feb 24
What Is Data Reporting and How to Create Data Reports for Your Business
According to Gartner’s prediction, 90% of organizations will consider information the most valuable asset a business may have. And where does this information come from? ...
by Stefana Zaric · Feb 21, 2025
What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices
We’re constantly bombarded by data points and it takes real effort to make sense of them. While having a lot of information is a good ...
by Alexander B. Pavlinek · Sep 4