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What is Headless BI? A Guide for Leaders Who Need Answers, Not Just Dashboards
AI

What is Headless BI? A Guide for Leaders Who Need Answers, Not Just Dashboards

You have more data than ever, but getting a simple answer feels impossible. Your data lives in dashboards you can’t question and reports that are ...

Ziga Potocnik's avatar by Ziga Potocnik | Mar 2
How an AI Assistant Can Work With Your Business Data with MCPs
AI

How an AI Assistant Can Work With Your Business Data with MCPs

Imagine asking your AI assistant: “What were our top-selling products last quarter, and which sales rep closed the most deals?” And instead of getting a ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Mar 2
Looker MCP vs. Databox MCP
AI

Looker MCP vs. Databox MCP

The Model Context Protocol (MCP) is forcing a philosophical shift in the world of business intelligence. As AI agents become the primary consumers of business ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Mar 2
PowerBI MCP vs. Databox MCP
AI

PowerBI MCP vs. Databox MCP

The Model Context Protocol (MCP) is forcing a critical decision upon enterprise data leaders. As the new standard for connecting AI agents to business data, ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Mar 2
Tableau MCP vs. Databox MCP: Enterprise Control vs. AI-Native Speed
AI

Tableau MCP vs. Databox MCP: Enterprise Control vs. AI-Native Speed

The Model Context Protocol (MCP) is reshaping business intelligence. It provides the technical standard for a new class of generative BI tools that let you ...

Alexander B. Pavlinek's avatar by Alexander B. Pavlinek | Mar 2
Activation is broken: why most SaaS teams get it wrong and how to fix it
Playbooks

Activation is broken: why most SaaS teams get it wrong and how to fix it

If activation feels fuzzy in your company, you’re not alone.  In fact, Rodrigo Fernandez has seen the same pattern across hundreds of SaaS businesses: growth ...

Špela Jurič's avatar by Špela Jurič | Jan 23
Product Highlights: 2025 Year in Review
Product Updates

Product Highlights: 2025 Year in Review

We introduced powerful new capabilities that make it easier for anyone on your team to access the data they need, uncover insights, and share insights across the business. Here are this year’s top highlights:

Monise Branca's avatar by Monise Branca | Dec 17, 2025
How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook
Marketing

How to Show Up in ChatGPT Results (and Other AI Answer Engines): The 2025 Playbook

How can I measure AI search traffic effectively? AI answer engines are becoming a default step in B2B discovery. Instead of scanning ten blue links, ...

Nevena Rudan's avatar by Nevena Rudan | Dec 11, 2025
Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey
Marketing

Beyond Attribution: 25 Experts on How Go-To-Market Teams Are Tracking Metrics in a Zero-Click Buyer Journey

As buyer journeys splinter across channels and “dark social,” GTM teams are rethinking how they drive – and measure – pipeline. In our latest research, ...

Nevena Rudan's avatar by Nevena Rudan | Nov 5, 2025