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“Just the Facts, Ma’am”
If there is one trait all competitive activities share, it’s an insistence on accurate measurement. And those who focus on these measurements are the ones ...
Why You Need to (Measurably) Define Success
Think about every date you’ve ever been on. (Scary, I know.) Can you pinpoint why each was successful or not? Can you describe what success ...
Surviving the Digital Divide
‘Keeping Up With the Joneses’ is an inescapable social construct in 21st century business, especially given how quickly technology changes and digital trends emerge. The ...
3 Practical Strategies for Demystifying Data
Numbers aren’t for everyone. And that’s okay, because let’s face it: we all have our strengths. Working with data – whether that means collecting, cleaning ...
Growth Hacking
Most people who have spoken with me for more than 10 minutes on the topic of marketing know I’m not a fan of the terms ...
Why Analytics is Everyone’s Job
Each year, businesses spend millions of dollars with external consultants and agencies in an effort to understand how they can improve, grow and ultimately succeed. ...
6 Things Guaranteed to Drive Growth for SaaS & Ecommerce
In 2014 and early 2015, I taught a couple instances of General Assembly’s Digital Marketing course in Sydney, Australia. One of the more popular classes ...
4 productivity tips to start the new year off right
Anyone who knows me knows that I love lists and organization. Actually, love might be an understatement since I have lists for my lists. Seriously. ...
Is data-driven really better?
I recently got into a conversation with someone around the merits of gut instinct vs. data-driven decisions. The discussion centered around a conundrum nearly every ...
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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