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Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

Elise Dopson's avatar by Elise Dopson | Jan 31, 2022
New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
KPIs & Metrics

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring

Hi there, SharpSpring customers 👋🏻 Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...

Tamara Omerovic's avatar by Tamara Omerovic | Apr 22, 2022
Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Goals & Forecasts

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...

Tamara Omerovic's avatar by Tamara Omerovic | Feb 21, 2019
How to Run Effective A/B Tests According to 28 Marketing Experts
Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...

Elise Dopson's avatar by Elise Dopson | Dec 15, 2022
27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms
Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...

Jessica Greene's avatar by Jessica Greene | Jan 7, 2022
Blogging vs. Video: When Does Each Format Work Best?
Marketing

Blogging vs. Video: When Does Each Format Work Best?

It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...

Jessica Greene's avatar by Jessica Greene | May 4, 2024
One Channel Rules Them All in B2B Lead Generation [Original Research]
Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...

Jessica Greene's avatar by Jessica Greene | Jan 21, 2022
How to Increase Organic Traffic With an SEO Audit
Marketing

How to Increase Organic Traffic With an SEO Audit

SEO, at its heart, is all about helping searchers complete their tasks by providing them with relevant, high-quality, useful content. In order to be useful, ...

Sean Henri's avatar by Sean Henri | Feb 6, 2019
How to Get More People In Your Company Creating Content (According to 52 Marketers)
Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...

Jessica Greene's avatar by Jessica Greene | Dec 10, 2021