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15 Mistakes You’re Making in Client Reporting Meetings
Reporting

15 Mistakes You’re Making in Client Reporting Meetings

No matter who you are and what industry you work in — everyone makes mistakes. Whether you use the wrong date range in an Out ...

Author's avatar by Mara Calvello | Nov 23, 2021
How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter
Agencies

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

John Bonini chatted with Mark Thomas, Head of Growth at Powered by Search for a recent Metrics & Chill podcast episode. Mark spoke to John ...

Author's avatar by Spela Mlekuz | Feb 20, 2024
12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance
Google Analytics

12 Ways For Using UTM Parameters to Track Website, Content, & Campaign Performance

Direct, referral, social, and organic: They’re the four traffic sources Google Analytics shows by default. The only problem? You can’t dive much deeper than that ...

Author's avatar by Elise Dopson | Jun 10, 2024
10 Marketing KPIs You Should Share with Your Team
Marketing

10 Marketing KPIs You Should Share with Your Team

Sharing the right marketing KPIs keeps you team motivated and productive. The numbers show how well their efforts are driving results and by how much ...

Author's avatar by Masooma Memon | Dec 20, 2023
Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO
Marketing

Blog SEO: 47 Expert Tips for Optimizing Blog Posts for SEO

We have been asked numerous times to share how we optimize blog posts for SEO and get better search rankings, so here we are. Not ...

Author's avatar by Tamara Omerovic | Apr 23, 2024
Social Media and SEO: How They Work Together to Boost Your Visibility
Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

Do social media signals have a direct impact on search rankings? The truth: it doesn’t really matter. The reality is that social media plays a ...

Author's avatar by Jessica Greene | Oct 20, 2022
The Best Video Tools and Gear for Marketers
Marketing

The Best Video Tools and Gear for Marketers

Did you know that 91% of marketers who rely on video are 100% satisfied with the ROI of their social media video marketing campaigns? It’s ...

Author's avatar by Elise Dopson | Mar 7, 2022
15 Expert Tips for Maximizing Your Facebook Ad Conversions
Facebook Ads

15 Expert Tips for Maximizing Your Facebook Ad Conversions

According to 2019 data from Wordstream, Facebook ads have an average conversion rate of 9.11% across industries. But, no matter whether you consider your conversion ...

Author's avatar by Melissa King | Mar 29, 2023
20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics
Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Are you one of the 69% of companies who use an editorial calendar for their blog content? It’s a great way to store ideas, plan ...

Author's avatar by Elise Dopson | Dec 6, 2021