Goals & Forecasts

Latest Posts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
Goals & Forecasts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Author's avatar by Tamara Omerovic | Mar 13, 2023
How to Create Facebook Custom Audiences
Goals & Forecasts

How to Create Facebook Custom Audiences

When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...

Author's avatar by Dann Albright | Apr 8, 2022
How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better
Goals & Forecasts

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

Marketing agency StoryTeller Media Communications has steadily grown from a one-man band in 2009 to 14 people today by increasingly focusing on their strengths. They first ...

Author's avatar by Peter Caputa IV | Sep 19, 2021
The Goal Setting Process We Used to Get to $1M+ in Annual Revenue
Goals & Forecasts

The Goal Setting Process We Used to Get to $1M+ in Annual Revenue

Rewind the clock to the beginning of January 2017, Databox had only 11,213 monthly visitors to our website and 35 paying customers. This week, we ...

Author's avatar by Peter Caputa IV | Feb 25, 2021
Everything You Need to Know About The 5 Big Updates to Goals in Databox
Goals & Forecasts

Everything You Need to Know About The 5 Big Updates to Goals in Databox

Five months ago Databox launched a first-of-its-kind, automated SMART goal tracking tool. We’ve learned a lot since then. There wasn’t a comparable product to help ...

Author's avatar by Gasper Vidovic | Feb 25, 2021
How One SaaS Startup Achieved Profitability in 2 Years
Goals & Forecasts

How One SaaS Startup Achieved Profitability in 2 Years

Andy Cook, cofounder of Tettra, was having trouble raising money. The company that he and his childhood friend, Nelson Joyce, had founded was running out ...

Author's avatar by Tamara Omerovic | Sep 19, 2021
Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
Goals & Forecasts

Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...

Author's avatar by Tamara Omerovic | Sep 19, 2021
Facebook Ads Features The Experts Gush About
Marketing

Facebook Ads Features The Experts Gush About

Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...

Author's avatar by Tamara Omerovic | Apr 5, 2022
Forget the Funnel: How SaaS Marketers Can Think More Strategically
Goals & Forecasts

Forget the Funnel: How SaaS Marketers Can Think More Strategically

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
Here’s How One Agency Went from Out of Business to the Inc. 5000
Marketing

Here’s How One Agency Went from Out of Business to the Inc. 5000

In 2009 Element Three was essentially out of business. Their annual revenue was $412k, and they had lost $250k as a business that year. While ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
Now You Can Track SMART Goals Automatically [New Feature]
Goals & Forecasts

Now You Can Track SMART Goals Automatically [New Feature]

When we set out to build a first-of-its-kind, automated SMART goal tracking tool, we first asked our customers and partners, “How do you set and ...

Author's avatar by Tamara Omerovic | Dec 1, 2021
4 Ways Inbound Marketing is Changing in 2018
Goals & Forecasts

4 Ways Inbound Marketing is Changing in 2018

One day, not so long ago, INBOUND was simply an inbound marketing conference where marketers would gather to share their latest strategies. The 2017 version ...

Author's avatar by Tamara Omerovic | Dec 8, 2017
Subscribe to our newsletter, Move the Needle

Join 77,800+ leaders who are learning how to make data a competitive advantage.