Blog

Marketing

8 Email Call to Action Examples that Helped Drive High Click-Through Rates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Marketing Masooma Memon | May 12

Marketing

4 Proven Email Segmentation Strategies for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Marketing | May 12

Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Metrics & Chill Podcast | May 7

Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400% in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Metrics & Chill Podcast | Apr 30

Data Snacks

How to Forecast Sales Using HubSpot CRM & Databox

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Data Snacks | Apr 29

Marketing

Search vs Display Ads: Which Google Ads Network Should You Use?

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Marketing | Apr 29

SEO

9 SEO Trends to Watch out for in 2021

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

SEO | Apr 28

Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20%

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Metrics & Chill Podcast | Apr 23

Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Marketing | Apr 23

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Apr 22

Marketing

How to Write a Meaningful Marketing Plan: Starting with These 8 Tips

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Marketing | Apr 21

SEO

How to Learn SEO: Free Resources to Start with

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

SEO | Apr 19

Marketing

13 Ways to Convert More Blog Traffic to Customers

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

Marketing | Apr 16

Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400% in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Metrics & Chill Podcast | Apr 16

Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Marketing | Apr 15

Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Apr 15

Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Marketing | Apr 14

SEO

16 Best SEO Extensions for Google Chrome to Boost Website Rankings

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

SEO | Apr 12

Marketing

How to Use Google Search Operators to Inform Your Content Strategy

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

Marketing | Apr 9

Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Metrics & Chill Podcast | Apr 9

Content Marketing

Social Media and SEO: How They Work Together to Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Content Marketing | Apr 9

Marketing

How Much Should Your Marketing Agency Charge for its Monthly Retainer Fee?

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Marketing | Apr 8

Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Content Marketing | Apr 8

Product and Design

Databox Partners with Semrush to Remove API Limitations for Databox Customers

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Product and Design | Apr 7

Marketing

PPC Reporting Strategies for 2021: 11 Things You Should Include in a PPC Report

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

Marketing | Apr 6

Marketing

What is Link Bait & 6 Ways to Do It Right (with Examples)

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

Marketing | Apr 5

Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Metrics & Chill Podcast | Apr 2

Content Marketing

The Shift in Your Content Marketing Mix: 25 Marketers On What’s Changed in 2 Years

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Content Marketing | Apr 2

Marketing

23 Ways to Improve Your Landing Page Conversion Rates

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

Marketing | Apr 1

Marketing

14 High-Converting Product Page Examples (and Why They Work)

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

Marketing | Apr 1

Marketing

LinkedIn Video Ads: Best Practices & Ad Specs

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

Marketing | Mar 31

Content Marketing

Content Marketing ROI: The Best Tools, Methods, and Metrics to Measure Content Success

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

Content Marketing | Mar 31

Content Marketing

How Do You Write a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Content Marketing | Mar 31

Data Snacks

How to Track & Visualize Close Rate by Sales Rep from HubSpot CRM

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Data Snacks | Mar 30

Marketing

9 Ways to Increase Your Branded Search Traffic for High-Quality Leads

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Marketing | Mar 30

Marketing

How to Build an SEO Report: 39 Metrics & Insights to Include

Here are the metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Marketing | Mar 30

Case Study

How Databox Helped First Response Grow Sales By 55% Year-over-Year

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

Case Study | Mar 26

Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Metrics & Chill Podcast | Mar 26

Marketing

12 Best Tools Marketers Use for Market Research

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

Marketing | Mar 25

Marketing

12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Marketing | Mar 25

Marketing

What is Lead Conversion Rate and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Marketing | Mar 24

Marketing

How to Optimize & Improve Your Video Watch Time on YouTube

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Marketing | Mar 23

Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Marketing | Mar 23

SEO

18 Ways to Optimize Content for Search Intent

Want to learn how to optimize content for search intent? Here are some proven tips, strategies, and useful tools recommended by 30 marketers.

SEO | Mar 22

Case Study

Hero Factory Reduces Time Spent Creating Reports by 60% for Every Client Using Databox

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Case Study | Mar 19

Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

Marketing | Mar 19

Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Metrics & Chill Podcast | Mar 19

Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Marketing | Mar 19

Content Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Content Marketing | Mar 18

Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Marketing | Mar 18

SEO

6 Proven Ways to Optimize for SERP Features

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

SEO | Mar 17

Marketing

20 Ways to Conduct a Meaningful PPC Audit

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Marketing | Mar 16

SEO

Hey Google, How Do You Optimize for Voice Search?

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

SEO | Mar 12

Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Metrics & Chill Podcast | Mar 12

Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Marketing | Mar 12

Case Study

How Agent 6 Marketing Streamlined Reporting & Doubled its Client Base with Databox

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its reporting processes for clients. After implementing Databox, they’ve doubled their client base and never looked back.

Case Study | Mar 11

Marketing

The 22 Best Ecommerce Blogs for Online Retailers in 2021

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

Marketing | Mar 10

Content Marketing

23 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Content Marketing | Mar 9

Case Study

How This Healthcare Startup Transitioned from Reactive to Real-Time Reporting & Saved 20+ Hours A Month

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Case Study | Mar 5

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Mar 5

Content Marketing

Top 25 B2B Blogs Every Marketer Should Follow for Content Inspiration

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

Content Marketing | Mar 4

Blog about Business Analytics, KPIs and product updates

Not sure how to optimize your new email CTA for clicks? Check out these 8 email CTA examples for a boatload of inspiration.

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Looking for ways to visualize your sales forecast data from HubSpot CRM? In this episode, we’ll show you how to set up and track your HubSpot CRM data in order to more accurately forecast your sales this month, quarter, and beyond.

Search ads or display ads? Which Google ad network should you advertise on? 20 marketers share their opinion and advice.

Wondering what SEO trends are rocking the world of SEO in 2021? In this post, we’ve cherry-picked the top 9 trends to keep an eye on.

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Not sure how to write a marketing plan that’s practical and actually useful to your team? Here are 8 practical tips for doing just that.

Not sure what’s the best way to learn SEO? Stop thinking and start learning from this comprehensive list of SEO blogs, forums, and more.

Need more conversions from your blog? Nearly 30 content marketers weigh in on how they turn more blog visitors into paying customers.

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

When you own a digital marketing agency, growth is always at the top of your mind. Discover how 47 agency professionals managed to thrive in the past 12 months.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

If you’re new to the world of Facebook A/B tests, check out these 12 tips to ensure you’re making the most out of each split test.

Wondering what are the top SEO Chrome extensions the experts use for ranking, technical and on-page SEO, and more? We’ve got the list for you.

Not sure how to use Google search operators? Here is a cheat sheet with 41 advanced operators to level up your Googling skills.

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

How much does a marketing agency retainer cost and how much should your agency charge? 15 agencies weigh in.

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

We’ve partnered with SEMrush to remove API limitations for Databox users so you can track your SEO metrics for you (and your clients) without hassle.

Tired of bloated and chaotic PPC reports? Learn to create a PPC report that suits your goals and the KPIs you want to measure.

From conducting original research to creating stats-enriched posts and packaging information in visually appealing infographics, here’s how to create link bait like a pro.

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Less blogging? More video? These 25 marketers share how their content marketing mix has changed to determine the type of content you should be investing in.

Are you struggling to improve your landing page conversion rates? Get your answers here with 20+ proven tactics from 100+ experts.

We asked experts to share their high-converting product page examples. Here are 14 of the best ones to draw inspiration from.

LinkedIn video ads are one tactic you can use to get in front of key business decision-makers. 20 marketers share how.

These 45+ content marketers take a scientific approach to measuring content marketing ROI. Discover the metrics and tools they use to prove the value of their content.

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

On this episode of Data Snacks, we show you how to easily track and visualize Close Rate by Sales Rep in HubSpot CRM.

Branded search traffic has incredible potential for SEO and conversion. Find out how 72 marketers leverage it to get high-quality leads.

Here are the metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

As the business grew, First Response needed a solution that would help them control, manage and centralize all their KPIs efficiently and in one place.

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Not all market research tools out there are THE best. Ones that are widely used, however, deserve your attention. So, we created a list of 12 tools experts trust.

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 100+ marketers to share their best tips.

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Dozens of marketers share the strategies that have worked for improving watch time–YouTube’s top ranking factor for search and discovery.

Social conversions are just as valuable as any other sort of conversion — they just happen to take place on social media platforms. Learn how to optimize for social conversions now.

Want to learn how to optimize content for search intent? Here are some proven tips, strategies, and useful tools recommended by 30 marketers.

The Hero Factory team needed a reporting solution that would enable them to spend less time on manual reporting and have more transparency with their clients.

Want to hire a marketing agency? Our experts can help you decide if you really should and exactly why based on their real-life experiences.

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Struggling to come up with new content ideas? Here is how to leverage your existing resources to create a nearly limitless stream of new ideas.

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Getting a spot in SERP features takes study & strategy. Learn how experts optimize their content to rank in featured snippets and other SERP elements.

Interested in running a PPC audit? Check out 20 expert tips to learn how often to run one and how to do so the right way.

Interested in optimizing your website and its content for voice search? Consider implementing these tips into your SEO strategy today.

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

To realize its growth potential, Agent 6 Marketing needed to find a way to streamline its reporting processes for clients. After implementing Databox, they’ve doubled their client base and never looked back.

Looking to inspire and educate yourself as you launch your new eCommerce business? Nearly 30 eCommerce pros weigh in with their favorite eCommerce blogs.

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

CoverUS needed a way to transition away from reactively pulling data manually for members of its team in order to identify valuable insights more quickly.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Looking for the top B2B blogs for inspiration and insight? Here’s a list of the 25 best B2B blogs that you should start reading today.

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