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Blog about Business Analytics, KPIs and product updates

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Marketing

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

John McTigue Marketing John McTigueJohn McTigue   |  Sep 21

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SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Stefana Zaric SEO   |  Sep 14

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Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Masooma Memon Marketing   |  Sep 2

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Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Stefana Zaric Marketing   |  Aug 30

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Data Snacks

How to Track Multiple Facebook Ad Campaigns

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

Monja Dobnik Data Snacks   |  Aug 27

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Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Stefana Zaric Content Marketing   |  Aug 26

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SEO

What Is a Google Knowledge Panel and How to Get One?

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

Masooma Memon SEO   |  Aug 24

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Marketing

What Is a Good Audience Size For Facebook Ads?

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

Masooma Memon Marketing   |  Aug 23

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Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Lily Ugbaja Marketing   |  Aug 20

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Data Snacks

How Effective Are Your Landing Pages?

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

Monja Dobnik Data Snacks   |  Aug 20

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Case Study

How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

Avatar Case Study   |  Aug 18

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Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Masooma Memon Content Marketing   |  Aug 17

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Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Jessica Malnik Content Marketing   |  Aug 16

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Data Snacks

What are the Most Important KPIs for the SaaS C-Suite?

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Monja Dobnik Data Snacks   |  Aug 13

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8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

Masooma Memon   |  Aug 11

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Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Avatar Case Study   |  Aug 11

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Data Snacks

Which Pages Drive The Most Conversions?

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Monja Dobnik Data Snacks   |  Aug 6

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing   |  Aug 3

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Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Monja Dobnik Data Snacks   |  Jul 30

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Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Jessica Malnik Marketing   |  Jul 29

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26

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Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Monja Dobnik Data Snacks   |  Jul 23

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Case Study

How Achieve uses Databox to Boost Efficiency by 40 Percent

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Avatar Case Study   |  Jul 23

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Masooma Memon Marketing   |  Jul 23

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing   |  Jul 20

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Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Avatar Case Study   |  Jul 16

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Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

Monja Dobnik Data Snacks   |  Jul 16

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Masooma Memon Marketing   |  Jul 15

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14

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Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Masooma Memon Marketing   |  Jul 13

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SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene SEO   |  Jul 13

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Jul 12

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Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Monja Dobnik Data Snacks   |  Jul 9

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Jessica Malnik Marketing   |  Jul 9

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7

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Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Melissa King Marketing   |  Jul 6

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Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Rachael Bassey Metrics & Chill Podcast   |  Jul 2

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Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Monja Dobnik Data Snacks   |  Jul 2

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jul 2

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Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Masooma Memon Marketing   |  Jun 30

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jun 29

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16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Mara Calvello   |  Jun 29

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jun 29

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Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Avatar Marketing   |  Jun 28

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Jun 28

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 28

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jun 28

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Jun 28

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jun 27

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Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Avatar Marketing   |  Jun 27

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Jun 26

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Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Jessica Greene Marketing   |  Jun 26

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Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Jessica Malnik Marketing   |  Jun 25

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Data Snacks

Data Snack: How to Identify Your Customers’ Purchase Habits Using Google Analytics

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

Monja Dobnik Data Snacks   |  Jun 25

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Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Rachael Bassey Metrics & Chill Podcast   |  Jun 25

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jun 25

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Jun 24

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Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Mara Calvello Marketing   |  Jun 22

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Jun 22

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Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Jun 22