Marketing

8 Tips for Starting a YouTube Channel

46 experts running their own YouTube channels share everything that you need to know for starting a successful channel on the video-first platform.

Marketing   |  May 30

Understanding the Cost of Advertising on LinkedIn in 2023

Discover useful LinkedIn Ads benchmarks to understand how much you should budget and learn how PPC experts optimize their LinkedIn ad spend.

Marketing   |  May 25

Drawing Insights From Your Customer’s Journey (w/ Sam Bowley)

Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, even if you don’t have one on your team. Sam Bowley, an experienced Rev Ops executive, shares how B2B leaders can do this.

Metrics & Chill Podcast   |  May 24

Growing Your Company’s Newsletter (📈 MTN #11)

Move The Needle   |  May 23

How to Use YouTube for Demand Creation and Product Education in B2B

YouTube is a frequently untapped marketing channel for B2B companies. Let’s dig into the top challenges and opportunities for B2B.

Marketing   |  May 22

15 Popular Types of YouTube Videos for Businesses to Produce in 2023

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

Marketing   |  May 22

Building Trust By Answering Questions (w/ Marcus Sheridan)

Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers’ objections, questions, and concerns, in order to build trust and increase sales.

Metrics & Chill Podcast   |  May 17

20+ Ecommerce Statistics to Improve Your Online Store’s Performance in 2023

Want to stay on top of competition and get insight into the latest ecommerce trends? Here is a list of 20+ most relevant ecommerce statistics you should know in 2023.

Marketing   |  May 16

Is Your Google Ads CPC Too High? 41 Experts Share How to Optimize It

What is a good Google ads CPC and how can you optimize it to boost ROI? 41 ad experts share their best tips.

Marketing   |  May 13

Instagram Followers: How Many Does the Average Company Have and How Can They Get More

Do you have greater or fewer Instagram followers than the average company? Learn what the ideal numbers are and how to improve your following.

Marketing   |  May 11

BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)

In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more.

Metrics & Chill Podcast   |  May 10

Profitable LinkedIn Ads for $3k/mo? (📈 MTN #10)

Move The Needle   |  May 10

What’s a Good Email List Size for B2B Businesses?

What email list size should your B2B business strive for? Let’s investigate the ideal number of subscribers for a B2B business.

Marketing   |  May 9

What Does TikTok Mean for the Future of Search-Related Content?

Will TikTok change the way content is produced? How will Gen Z’s search habits impact search-related content? 60+ pros share their insights.

Marketing   |  May 4

Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)

Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.

Metrics & Chill Podcast   |  May 3

How to Grow Your B2B Newsletter? 6 Expert Strategies

Dive into this exclusive article for invaluable expert advice from top B2B newsletter creators. Discover their strategies, growth tactics, and secrets to keeping their audiences engaged and growing.

Marketing   |  May 2

BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)

Who are Google Ads best for? How can you know if you’ll get a good ROI? And what are the factors that make them successful or unsuccessful? Learn in this episode.

Metrics & Chill Podcast   |  Apr 26

More B2B Companies Are Turning To Influencers & Sponsorships (📈 MTN #09)

Move The Needle   |  Apr 26

Google Ads Click-Through Rate (CTR): Expert Tips on How to Increase It & Benchmark Data to Assess Performance

What’s a good click-through rate (CTR) on Google Ads? How do you increase your Google Ads CTR? 88 paid marketers offer their expert advice in this report.

Marketing   |  Apr 25

How to Use LinkedIn Ads as a “Digital Billboard” to Accelerate Demand Creation

Learn the secrets of how market leaders and industry experts use LinkedIn Ads to speed up demand creation.

Marketing   |  Apr 24

LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study.

Marketing   |  Apr 20

FB Ads Benchmarks by Industry [Original Data]

Boost your Facebook ad game! Unlock industry benchmarks, supercharge analysis, and ride the wave of trends. Join our benchmark groups today!

Marketing   |  Apr 20

Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)

Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors.

Metrics & Chill Podcast   |  Apr 19

Bootstrapping to $15m by finding product-market fit (📈 MTN #08)

Move The Needle   |  Apr 18

Lead Conversion Rate: What Is a Good One and How to Optimize It?

Struggling with a low lead conversion rate? Experts weigh in on how to optimize your lead conversion rate and get better results.

Marketing   |  Apr 13

Influencers, Sponsorships, or Ads: How Are B2B Companies Using Their Spend in 2023

How are B2B companies using their ad budget? We asked 44 B2B marketers to share their insights and tips on prioritizing ad budgets in 2023.

Marketing   |  Apr 12

BTB: Profitable LinkedIn Ads for $3k/mo? (w/ JD Garcia, Impactable)

Our benchmark data shows that it’s relatively inexpensive to run impression-focused ads on LinkedIn. We explore the topic, “should more companies try this? And can they run profitable ads for just $3k/mo?”

Metrics & Chill Podcast   |  Apr 12

Where Else Are Brands Advertising Amid Google and Facebook Ad Revenue Dips?

Facebook and Google Ads’ dominance in the digital marketing space diminished in 2022. Where else are brands spending their ad budgets?

Marketing   |  Apr 10

Running Successful Growth Experiments (w/ Andres Glusman, DoWhatWorks)

Andres Glusman (CEO, DoWhatWorks) shares a simple framework to help you run more successful growth experiments, and save time and money.

Metrics & Chill Podcast   |  Apr 5

Comparing Facebook Ads and LinkedIn Ads for B2B: Where to Invest Your $2,000 Monthly Budget?

Should you spend your $2,000 monthly ad budget on LinkedIn Ads or Facebook Ads? Here is how 48 B2B marketing pros allocate their budget.

Marketing   |  Apr 3

Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Learn how Nextiva’s Mark Jung drives predictable growth by finding his brand’s white space, building a media arm to communicate it, and being different – not better.

Metrics & Chill Podcast   |  Mar 29

A simple framework to improve your existing funnel (📈 MTN #07)

Move The Needle   |  Mar 28

What Is a Good CPM on LinkedIn for B2B Companies and How to Improve It? 40+ Experts Share Their Best Practices

Looking to improve your Linkedin ad CPM? 46 B2B companies share what a good CPM is, along with factors that cause it to spike and tips to optimize your ad spend.

Marketing   |  Mar 28

How Heyoo Agency Cut Reporting Time in Half with Databox Reports

Marketing   |  Mar 27

Stop Losing Sales: 50+ Experts Share How to Improve Your Checkout Abandonment Rates

Are you losing more customers in the checkout process than your competitors? Learn what a good checkout abandonment rate is and how to improve it.

Marketing   |  Mar 23

Finding Product-Market Fit To Hit $15m+ ARR (w/ Adam Robinson, Retention.com)

Learn how Adam Robinson found product-market fit and bootstrapped Retention.com from $0 to $15m+ ARR.

Metrics & Chill Podcast   |  Mar 22

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Mar 16

Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising

Paid search vs paid social: which one is the right channel for your SMB? 73 experts share their experience.

Marketing   |  Mar 16

Google My Business SEO: 8 Tips to Optimize Your Business for Local Searches

Follow these tips to optimize your GMB listing, earn higher rankings for local searches, and get your business to appear in the local pack.

Marketing   |  Mar 16

35 High-Converting Landing Page Examples + Lessons You Can Learn from Each

Want to learn from high-converting landing page examples? Dive into this guide packed with examples plus explanation of what’s so effective about each landing page.

Marketing   |  Mar 16

How to Create High-Converting Facebook Custom Audiences

Unlock the full potential of your Facebook advertising with Custom Audiences. Get step-by-step instructions and start reaching your audience today.

Marketing   |  Mar 16

Validate ideas & test new marketing channels (📈 MTN #06)

Move The Needle   |  Mar 15

Optimizing Your Existing Funnel (w/ Adam Goyette, Curdis)

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

Metrics & Chill Podcast   |  Mar 15

Who Gets the Best Use Out of Google Ads?

Google Ads offers better performance for some users over others. We consulted 96 users to see which businesses get the best use out of it.

Marketing   |  Mar 9

Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

Metrics & Chill Podcast   |  Mar 8

How Often Should Your Small Business Post on Social Media in 2023?

Wondering how often to post on social media for your business? We consulted 58 experts and data from real businesses to find the answer.

Marketing   |  Mar 2

Building A Top Performing Agency (w/ Bob Ruffolo, IMPACT)

Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that’s in the top 93rd-100th percentile of his agency peers.

Metrics & Chill Podcast   |  Mar 1

Maximizing Your Reach on Twitter: Expert-Backed Advice on Building a Strong Following

Do you want to boost your Twitter following? Learn how to determine the right number of followers and increase it with proven, expert-backed strategies.

Marketing   |  Feb 23

Tactical Ideas to Drive Growth (w/ Ryan O’Hara, Request For Meeting)

Learn how Ryan O’Hara uses data to validate product ideas at Request For Meeting, and double down on the marketing channels there are already working.

Metrics & Chill Podcast   |  Feb 22

23 Examples of Highly-Engaging Homepage Headlines

Not sure what makes a good headline? Dive into this guide packed with 23 copy headline examples and all the details you need to write an effective headline.

Content Marketing   |  Feb 21

How to Perform a Facebook Ads Audit to Maximize the Effectiveness of Your Campaign

Ready to leverage your Facebook ads strategy? Learn the most effective Facebook Ads auditing approaches from more than 20 marketing professionals.

Marketing   |  Feb 20

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

Metrics & Chill Podcast   |  Feb 15

What Percentage of Organic Search Should Be Converting into Leads?

Do people who discover you organically become leads and customers? Learn what experts say on improving your organic traffic conversion rate.

Marketing   |  Feb 13

Content Marketing Goals: 5 Ways to Set, Track, & Measure Your Efforts

Content without a purpose is doomed to fail. Learn how to set and track content marketing goals as shared by 250+ respondents.

Marketing   |  Feb 8

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.

Metrics & Chill Podcast   |  Feb 8

The State of Business Reporting (w/ Pete Caputa, Databox)

Learn how SMBs are setting goals, reporting performance, and more.

Metrics & Chill Podcast   |  Feb 1

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Metrics & Chill Podcast   |  Jan 25

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing   |  Jan 25

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing   |  Jan 25

15 Free Marketing Report Templates for More Efficient Agency Reporting

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Marketing   |  Jan 25