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Blog about Business Analytics, KPIs and product updates

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing Stefana ZaricStefana Zaric   |  Aug 3

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Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Monja Dobnik Data Snacks   |  Jul 30

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Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Jessica Malnik Marketing   |  Jul 29

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26

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Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Monja Dobnik Data Snacks   |  Jul 23

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Case Study

How Achieve uses Databox to Boost Efficiency by 40%

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Avatar Case Study   |  Jul 23

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Masooma Memon Marketing   |  Jul 23

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing   |  Jul 20

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Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Avatar Case Study   |  Jul 16

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Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

Monja Dobnik Data Snacks   |  Jul 16

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Masooma Memon Marketing   |  Jul 15

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14

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Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Masooma Memon Marketing   |  Jul 13

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SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene SEO   |  Jul 13

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Jul 12

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Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Monja Dobnik Data Snacks   |  Jul 9

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Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Jessica Malnik Marketing   |  Jul 9

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15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Stefana Zaric   |  Jul 7

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Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Melissa King Marketing   |  Jul 6

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Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Rachael Bassey Metrics & Chill Podcast   |  Jul 2

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Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Monja Dobnik Data Snacks   |  Jul 2

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jul 2

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Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Masooma Memon Marketing   |  Jun 30

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jun 29

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16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Mara Calvello   |  Jun 29

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Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jun 29

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Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Avatar Marketing   |  Jun 28

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Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

John Bonini Marketing   |  Jun 28

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Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Jessica Malnik Marketing   |  Jun 28

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jun 28

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Jun 28

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jun 27

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Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Avatar Marketing   |  Jun 27

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Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Jessica Greene Marketing   |  Jun 26

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Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Jessica Greene Marketing   |  Jun 26

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Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Jessica Malnik Marketing   |  Jun 25

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Data Snacks

Data Snack: How to Identify Your Customers’ Purchase Habits Using Google Analytics

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

Monja Dobnik Data Snacks   |  Jun 25

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Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Rachael Bassey Metrics & Chill Podcast   |  Jun 25

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Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jun 25

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Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Jessica Greene Marketing   |  Jun 24

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Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Mara Calvello Marketing   |  Jun 22

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Jun 22

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Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Jun 22

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Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Jun 22

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SEO

9 Ways to Use Data for SEO Forecasting

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

Masooma Memon SEO   |  Jun 21

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Jun 19

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Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Avatar Marketing   |  Jun 19

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Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Rachael Bassey Metrics & Chill Podcast   |  Jun 18

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Data Snacks

Discover Which Source Brings in The Most New Opportunities for Your Business

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Monja Dobnik Data Snacks   |  Jun 18

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Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Jun 18

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How to Reduce Your Email Bounce Rate: 9 Proven Tactics

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

Masooma Memon   |  Jun 17

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Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Elise Dopson Content Marketing   |  Jun 17

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Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Jessica Malnik Marketing   |  Jun 16

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Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Jessica Greene Marketing   |  Jun 15

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Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Jun 15

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Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Melissa King Marketing   |  Jun 14

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Marketing

Dozens of Marketers Share How to Get More Views on YouTube

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Avatar Marketing   |  Jun 12

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Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Masooma Memon Marketing   |  Jun 12

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Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Jessica Greene Marketing   |  Jun 12

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Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Avatar Marketing   |  Jun 11