Blog

Blog about Business Analytics, KPIs and product updates

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Marketing

A Detailed Guide to Partnership Marketing: Modern Way to Grow Your Business

Interested in leveraging partnership marketing to reach wider audiences and improve revenue growth? Here is everything you need to know.

Sam O'Brian Marketing Sam O'BrianSam O'Brian   |  May 9

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Marketing

SEMrush vs. Ahrefs: Which SEO Tool is Better?

Interested in learning more about SEMrush and Ahrefs? Find out which SEO tool may be the better fit for you and your website.

Mara Calvello Marketing   |  Apr 27

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Data Snacks

How to Identify and Analyze Your Most Successful Landing Pages

Discover just how effective your landing pages really are.

Marija Hladni Data Snacks   |  Apr 11

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Marketing

24 Free-Forever Marketing and Sales Software Tools

Here are the 24 free sales and marketing tools that marketers and salespeople in the Databox community are using to fill gaps in their processes.

Avatar Marketing   |  Apr 1

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Case Study

How xAscent Digital Gets Proactive about Their Goals with Real-Time Data in Databox

To learn more about how they use Databox to get more proactive about goals, we talked with Brandon McPeak, founder at xAscent Digital, and Jesse Jones.

Jenna Snavely Case Study   |  Mar 29

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Marketing

Profiling and Personalization in eCommerce: How Many Personas Do You Need

Over 50 ecommerce experts share how they handle profiling and personalization for their online businesses.

Masooma Memon Marketing   |  Mar 17

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Marketing

7 Effective Cold Prospecting Strategies For SaaS Sales

From understanding who your ICP is to writing a clear and concise offer and adding intent signals, here is how to improve your cold outreach.

Jessica Malnik Marketing   |  Mar 14

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Marketing

7 Ecommerce Personalization Examples to Help You Come Up with Your Own

From one-click upsells to dynamic pop-ups and personalized email and SMS campaigns, here are 7 ecommerce personalization examples to inspire you.

Jessica Malnik Marketing   |  Mar 11

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Data Snacks

How to Track Website Sessions by Email Marketing Campaign

Discover if your email campaigns are following through or if you need to change your approach.

Marija Hladni Data Snacks   |  Mar 4

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Marketing

From Rookie to Smart Cookie: How to Be a Better Marketer in 2022

What marketing skills and tools should you brush up on in 2022? Learn how to be a better marketer from over 100 marketing pros.

Melissa King Marketing   |  Mar 2

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Marketing

13 Marketing Habits of Successful Small Business Owners

101 marketing experts share the top marketing habits small business owners need to start developing today if they want to stay competitive.

Masooma Memon Marketing   |  Mar 1

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Marketing

Best PPC Tools to Increase Your Ad Presence in 2022

From Google Keyword Planner to Spyfu and SEMrush, nearly 50 PPC professionals share how they are using their favorite PPC tools.

Jessica Malnik Marketing   |  Feb 28

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Case Study

How Weidert Group Made a +$26k Pivot for One Client with the Help of Databox

The Weidert Group agency shares how their data-informed quick-thinking made massive revenue impact for their client.

Jenna Snavely Case Study   |  Feb 25

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Marketing

How Can Small Business Owners Leverage Location-Based Marketing? 10 Tips and Examples

Here’s an in-depth guide on what location-based marketing is and how it works – complete with experts’ tips sharing how you can win at it.

Masooma Memon Marketing   |  Feb 22

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Marketing

8 Ways to Choose the Right Facebook Ad Objectives for Your Agency or SME

What Facebook Ad objective should you choose for your ad? Get advice from 60 marketing experts from agencies and small businesses.

Melissa King Marketing   |  Feb 17

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Agencies

40 Digital Marketing Software Tools Top Agencies Recommend

What’s the best marketing software for your agency? We asked dozens of agencies to share their “must-have” tools.

Avatar Agencies   |  Feb 16

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Marketing

Your Online Store Has High Traffic, but No Sales? 16 Potential Causes and Solutions

Stuck in a high traffic no sales situation for your online store? Dig into these common reasons for low conversion along with their solutions.

Masooma Memon Marketing   |  Feb 1

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Marketing

High CTR, but Low Conversion Rates? Where’s the PPC Disconnect?

From poor landing page designs to flawed keyword research strategies, 68 PPC pros share how to find and fix high CTR low conversion issues.

Jessica Malnik Marketing   |  Jan 31

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Analytics

Biggest eCommerce Challenges in 2021

From increased competition to rising ad costs and managing customers’ expectations, 35+ eCommerce brands weigh in with their biggest challenges.

Jessica Malnik Analytics   |  Jan 19

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Case Study

How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)

The Spot On Agency shares how their transparency with clients through visual reporting with Databox turns into massive client ROI.

Jenna Snavely Case Study   |  Jan 14

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Marketing

How to Set a Marketing Budget for a Small Business: 20 Tips

Nearly 85 founders and marketers share 20 actionable tips for setting and evaluating marketing budgets for small businesses.

Jessica Malnik Marketing   |  Jan 4

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Marketing

Acquisition vs Retention Marketing: Which One is More Important for Your Business?

From marketing agencies to SaaS and eCommerce businesses, nearly 100 professionals share when to prioritize acquisition vs. retention marketing.

Jessica Malnik Marketing   |  Jan 3

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Marketing

Direct vs. Indirect Competition: Most Important Things You Can Learn from Monitoring Both

Learn how important it is to analyze both direct and indirect competition to fine-tune your strategies and boost business growth.

Masooma Memon Marketing   |  Dec 28 2021

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Marketing

Opt-in Now to Databox’s Benchmark Feature to Get Free Access

Databox’s Benchmarks feature allows you to see how your company compares to others like yours and helps you set better strategy and business goals.

Avatar Marketing   |  Dec 21 2021

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Case Study

How One Marketing Agency Improved Recurring Revenue by 20 Percent by Reporting Video ROI with Databox

Nextiny combines data from Wistia and HubSpot and visualizes it in Databox in order to prove ROI to prospects and close more deals.

Jenna Snavely Case Study   |  Dec 15 2021

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Marketing

How Data is Shaping the Future of Marketing Personalization

If your company is struggling with lackluster sales or poor reception to marketing campaigns, data-driven personalization could be the answer.

Ahmad Benny Marketing   |  Dec 15 2021

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Marketing

14 Reasons Sales And Marketing Alignment Is Crucial for Skyrocketing Company Growth

From breaking down silos and establishing weekly stand-ups to refining messaging and improving lead nurturing processes, here is how to get sales and marketing aligned.

Jessica Malnik Marketing   |  Dec 14 2021

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Marketing

Cross-Channel Marketing for Small and Medium-Sized Enterprises: 15 Experts Share Their Ideas

Learn how marketing experts are leveraging cross-channel marketing and how you can make it work for your business too.

Masooma Memon Marketing   |  Nov 15 2021

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Case Study

How Deeplite Saves Time and Optimizes Spend in Real-Time with Databox

With Databox, the Deeplite team has better access to real-time data and is equipped to understand marketing performance holistically and react quickly to make the most of their budget.

Marija Hladni Case Study   |  Nov 15 2021

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Marketing

90 Facebook Ads Specialists You Should Look Out for in 2022

Keep an eye on these 90 Facebook Ad specialists and thought leaders to up your Facebook ad campaigns game in on time.

Masooma Memon Marketing   |  Nov 9 2021

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Marketing

11 Experts Share Their SaaS Growth Hacking Secrets

Dive into these SaaS growth hacks that SaaS experts have used themselves to attract more users and grow their product.

Masooma Memon Marketing   |  Oct 28 2021

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Marketing

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

John McTigue Marketing   |  Sep 21 2021

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SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Stefana Zaric SEO   |  Sep 14 2021

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Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Masooma Memon Marketing   |  Sep 2 2021

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Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Stefana Zaric Marketing   |  Aug 30 2021

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Data Snacks

How to Track Multiple Facebook Ad Campaigns

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

Monja Dobnik Data Snacks   |  Aug 27 2021

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Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Stefana Zaric Content Marketing   |  Aug 26 2021

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SEO

What Is a Google Knowledge Panel and How to Get One?

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

Masooma Memon SEO   |  Aug 24 2021

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Marketing

What Is a Good Audience Size For Facebook Ads?

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

Masooma Memon Marketing   |  Aug 23 2021

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Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Lily Ugbaja Marketing   |  Aug 20 2021

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Data Snacks

How Effective Are Your Landing Pages?

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

Monja Dobnik Data Snacks   |  Aug 20 2021

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Case Study

How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

Avatar Case Study   |  Aug 18 2021

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Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Masooma Memon Content Marketing   |  Aug 17 2021

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Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Jessica Malnik Content Marketing   |  Aug 16 2021

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Data Snacks

What are the Most Important KPIs for the SaaS C-Suite?

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Monja Dobnik Data Snacks   |  Aug 13 2021

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Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Avatar Case Study   |  Aug 11 2021

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8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

Masooma Memon   |  Aug 11 2021

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Data Snacks

Which Pages Drive The Most Conversions?

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Monja Dobnik Data Snacks   |  Aug 6 2021

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Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Stefana Zaric Marketing   |  Aug 3 2021

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Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Monja Dobnik Data Snacks   |  Jul 30 2021

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Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Jessica Malnik Marketing   |  Jul 29 2021

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Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Stefana Zaric Marketing   |  Jul 26 2021

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Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Monja Dobnik Data Snacks   |  Jul 23 2021

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Case Study

How Achieve uses Databox to Boost Efficiency by 40 Percent

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Avatar Case Study   |  Jul 23 2021

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Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Masooma Memon Marketing   |  Jul 23 2021

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jul 22 2021

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Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Jessica Malnik Marketing   |  Jul 20 2021

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Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Avatar Case Study   |  Jul 16 2021

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Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

Monja Dobnik Data Snacks   |  Jul 16 2021

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Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Masooma Memon Marketing   |  Jul 15 2021

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SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

Jessica Malnik SEO   |  Jul 14 2021