Blog

Blog about Business Analytics, KPIs and product updates

Read more
Marketing

16 Ways to Increase Your Average Video Engagement

There’s more to creating engaging videos than having a great script and ensuring audio and video quality. To boost your video engagement, follow these 16 tips.

Jessica Greene Marketing Jessica GreeneJessica Greene   |  Jul 18

Read more
Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Avatar Analytics   |  Jul 18

Read more
Marketing

Freemium vs. Free Trial: Which is the Better Model for Your Business?

Freemium and free trials are common acquisition models in SaaS––but which is the right model for you? Here, 70+ experts share the best way to decide.

Elise Dopson Marketing   |  Jul 17

Read more
Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 16

Read more
Marketing

16 Ways for Creating A Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Avatar Marketing   |  Jul 16

Read more
Marketing

Use These 15 Featured Snippet Optimization Tips to Earn More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

Jessica Greene Marketing   |  Jul 15

Read more
Marketing

23 Experts On How to Use Google Search Console for SEO in 2019

We asked 23 marketers to share how they use Google Search Console to support their SEO efforts. Here are their top tips (with step-by-step instructions).

Avatar Marketing   |  Jul 11

Read more
Analytics

18 SaaS Metrics and KPIs Every Company Should Track

The Marketing, Sales & Customer Success Metrics to Monitor in Your SaaS KPI Dashboard

Avatar Analytics   |  Jul 11

Read more
Marketing

Facebook Ads vs. Boosted Posts: What’s the Difference & Which is Better?

When it comes to driving acquisition on Facebook, what works best–ads or boosted posts? We talked to over 40 advertisers to find out.

Avatar Marketing   |  Jul 9

Read more
Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Elise Dopson Content Marketing   |  Jul 8

Read more
Content Marketing

How Do You Craft a Successful Media Pitch that Actually Lands Coverage?

The majority of PR pitches result in coverage just 10% of the time. This guide shares from 48 PR pros to help you write a successful pitch–and land coverage every time.

Elise Dopson Content Marketing   |  Jul 3

Read more
Marketing

How to Use Internal Links to Boost SEO and the User Experience

An internal linking strategy delivers many benefits for both your site’s rankings and its visitors. Here’s everything you need to know about internal links.

Jessica Greene Marketing   |  Jul 2

Read more
Marketing

SEO vs. PPC: Which Channel Generates More Sales?

Should you pay for placement at the top of search results or work long and hard to get there organically? We asked 58 marketers; here’s what they recommend.

Jessica Greene Marketing   |  Jul 1

Read more
Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Jessica Greene Product and Design   |  Jun 26

Read more
Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Avatar Marketing   |  Jun 25

Read more
Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Marketing   |  Jun 25

Read more
Marketing

29 SEO Copywriting Tips for Writing High-Quality, High-Ranking Content

Want to drive more search traffic to your site? Use these 29 SEO copywriting tips to create content that both your audience and the search engines will love.

Jessica Greene Marketing   |  Jun 24

Read more
Marketing

The 17 Essential YouTube KPIs for Measuring & Growing Your Channel

What are the most important YouTube KPIs for growing your channel? 43 pros weigh in on the essential analytics every marketer and YouTuber should measure.

Avatar Marketing   |  Jun 19

Read more
Marketing

23 Content Distribution Tips & Channels For Increasing Website Traffic

You published a new article. Now what? 73 content marketers share the most effective content distribution strategies for getting more eyes on your work.

Avatar Marketing   |  Jun 18

Read more
Marketing

12 Obvious SEO Tips That Almost No One Is Following

More than one-third of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 12 SEO fundamentals you should truly focus on.

Jessica Greene Marketing   |  Jun 12

Read more
Marketing

22 Common Email Marketing Mistakes & How to Avoid and Overcome Them

52% of marketers made 2-5 email marketing mistakes in the last year. Here’s what you can learn from those mistakes, plus how to avoid and/or overcome them.

Jessica Greene Marketing   |  Jun 10

Read more
Content Marketing

20 Ways to Fill Your Editorial Calendar with Highly Relevant Topics

Constantly finding new content ideas can feel exhausting. We asked 64 experts how they find entertaining, valuable and SEO-worthy topics to include in theirs.

Elise Dopson Content Marketing   |  Jun 5

Read more
Data Snacks

Conversational Marketing: How to Measure ‘First Question Performance’

In this episode of Data Snacks, we dig into how to measure your first question performance in Drift using Drift and Google Analytics and how to increase your conversational marketing & sales results.

Avatar Data Snacks   |  Jun 4

Read more
Marketing

21 Ways to Improve The Average Time on Page for Your Blog Posts

78 marketers share their advice for improving the average time on page for every blog post you write.

Avatar Marketing   |  Jun 4

Read more
Databox Reports

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

John Bonini Databox Reports   |  May 31

Read more
Marketing

18 Lead Generation KPIs Every Marketing & Sales Team Should Track

We polled over 50 marketers and salespeople to uncover the 18 most commonly tracked lead generation KPIs for measuring your entire funnel.

Avatar Marketing   |  May 30

Read more
Data Snacks

How to Track the Performance of Your Ungated Content

In this episode of Data Snacks, we’ll cover the best metrics to track to evaluate the success of your ungated content.

Julia Tiedt Data Snacks   |  May 29

Read more
Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

There are dozens of email marketing metrics available to track in your ESP. But, according to over 40 email pros, these are the 22 most important metrics.

Elise Dopson Marketing   |  May 29

Read more
Marketing

The 28 Advertising KPIs That Every Marketer Should Be Tracking

Don’t overspend on underperforming ads. Track these paid media metrics to make sure your next ad campaign is driving your business toward your biggest goals.

Jessica Greene Marketing   |  May 28

Read more
Marketing

Conversion Rate Optimization: How to Discover Your Next A/B Test

95% of conversion rate optimization (CRO) experts prioritize their split-tests. Here’s how you can find (and test) the ones that are worth the effort.

Elise Dopson Marketing   |  May 23

Read more
Marketing

The 17 Essential Website KPIs for Measuring Your Website’s Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Avatar Marketing   |  May 22

Read more
Data Snacks

Landing Page Optimization: How to Identify the Right Tests for Increasing Conversions

In this episode of Data Snacks, Juli Durante of Smartbug Media shows us how to identify the right CRO opportunities for increasing landing page conversions.

Juli Durante Data Snacks   |  May 22

Read more
Marketing

The 28 Blog KPIs that Most Content Marketers Recommend Tracking

We asked 74 marketers to weigh in on the most important blog KPIs. They replied with 28 different KPIs that help you measure progress toward all of your goals.

Jessica Greene Marketing   |  May 21

Read more
Marketing

Email Subject Line Examples: 42 Marketers Share Their Very Best

These 40 email subject lines generated an average open rate of 47%. Consider these examples when crafting the subject line for your next marketing email.

Jessica Greene Marketing   |  May 16

Read more
Marketing

8 Proven Ways to Reduce Your Facebook Ad CPM

24 marketers provided their tips and insights for reducing your Facebook Ad CPM, including ways for increasing your relevance score, targeting more effectively, and more.

Avatar Marketing   |  May 15

Read more
Marketing

How to Track Your Content Editorial Calendar in Databox

In this episode of Data Snacks, I walk you through how I built this simple editorial Databoard using only Databox and our native integration with Google Sheets.

John Bonini Marketing   |  May 14

Read more
Marketing

13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns

Want to drill deeper into performance using only Google Analytics? Here, 32 experts share the best tips, hacks, and metrics for analyzing your campaigns.

Elise Dopson Marketing   |  May 14

Read more
Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  May 10

Read more
Marketing

The Best Video Gear & Tools for Marketers

Are you one of the 88% of marketers planning to invest in video this year? No matter your budget, 27 video pros share their must-have tools.

Elise Dopson Marketing   |  May 9

Read more
Marketing

The 49 SEO KPIs That Marketers Are Tracking Most

We asked 129 marketers to weigh in on the most important SEO metrics. They responded with 49 different metrics that will help you measure absolutely everything.

Jessica Greene Marketing   |  May 8

Read more
Content Marketing

The 19 Fundamental Content Marketing KPIs for Measuring ROI

Save time in reporting meetings by using these content marketing metrics–all of which our pros focus on when evaluating the success of their strategy.

Elise Dopson Content Marketing   |  May 7

Read more
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If your business videos are getting way more impressions than plays, consider these tips for optimizing your videos to increase your video play rates.

Jessica Greene Marketing   |  May 2

Read more
Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Jessica Greene Marketing   |  May 1

Read more
Content Marketing

What’s the Best Blogging Platform? 66 Content Marketers Weigh In.

Powering over 32% of the web, WordPress is often considered the go-to blogging platform. But, these platforms are coming for the title.

Elise Dopson Content Marketing   |  Apr 30

Read more
Marketing

The 31 Irrefutable Laws for Creating an SEO-Friendly Website That Ranks in Search

65 SEO experts share their best tip for optimizing an entire website–ranging from content marketing to technical SEO–to help you reach the top spots in Google.

Elise Dopson Marketing   |  Apr 25

Read more
Marketing

Use These 10 Proven Tactics to Improve Your Video Conversion Rates

If you’re spending time and budget creating videos but aren’t getting the returns you expected, consider these 10 tactics for boosting video conversion rates.

Jessica Greene Marketing   |  Apr 24

Read more
Marketing

Blog Optimization: How to Update Old Blog Posts & Boost Search Rankings

Reference this checklist each time you sit down to update an old blog post and you’ll never run out of ideas for new ways to refresh your old content.

Jessica Greene Marketing   |  Apr 17

Read more
Content Marketing

14 Proven Ways to Increase Your Blog and Newsletter Subscribers

48% of respondents to our latest report convert >11% of visitors to blog or newsletter subscribers. In this guide, 28 experts share the proven tips for doing so.

Elise Dopson Content Marketing   |  Apr 16

Read more
Marketing

The 6 Most Effective Lead Nurturing Strategies of 2019

One-third of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  Apr 8

Read more
Marketing

SEO for Beginners: How to Improve Your Search Rankings from 103 SEOs

If you’re new to SEO, don’t get overwhelmed by long lists of Google’s ranking factors. Start small and make incremental changes using these experts’ tips.

Jessica Greene Marketing   |  Apr 3

Read more
Case Study

How Interius Builds Trust & Improves Client Performance with Databox

Marcelo Gutierrez, CEO at Interius, shares how his clients trust the agency more now that they can track performance and the value they provide in real time.

Victoria Sher Case Study   |  Apr 1

Read more
Marketing

16 Ways to Improve Your Landing Page Conversion Rates

You’ve invested time and money into building attractive offers and landing pages–here are 16 proven ways for increasing their conversion rates.

Elise Dopson Marketing   |  Apr 1

Read more
Marketing

Dozens of Proven Email Segmentation Tips for Improving Your Open Rates

Personalizing a marketing email is more than just inserting a subscriber’s name. Here’s how 42 marketers use segmentation to send relevant and targeted emails.

Jessica Greene Marketing   |  Mar 26

Read more
Marketing

5 Reasons Why Reporting Meetings are Awful (& What to Do Instead)

Reporting meetings are reactive and unproductive. In a time where performance data is available in real time, here’s what to do instead.

John Bonini Marketing   |  Mar 21

Read more
Marketing

22 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

Traffic, leads, sales: you’ve turned tracking these metrics into a science. Now it’s time to track deeper, more telling content marketing metrics in your reports.

Jessica Greene Marketing   |  Mar 21

Read more
Marketing

26 Different Ways for Writing Search Ad Copy That Gets Clicks

We asked 51 marketers for their best search ad copywriting tips. The results: 26 creative and practical tips for writing ads that people can’t help but click.

Jessica Greene Marketing   |  Mar 19

Read more
Marketing

The Best Tools, Methods, and Metrics for Measuring Content Marketing ROI

These 24 content marketers take a scientific approach to measuring content success. Discover the metrics and tools they use to prove the value of their content.

Jessica Greene Marketing   |  Mar 12

Read more
Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

We asked 30 marketers to share how they find and target the right keywords using Google Keyword Planner. Use these tips for your next Google Ads campaign.

Jessica Greene Marketing   |  Mar 5

Read more
Content Marketing

The 38 Best Content Marketing Tools

We asked 63 marketers about their favorite content marketing tools. The result: 38 tools that help you create, source, publish, promote, and measure content.

Jessica Greene Content Marketing   |  Feb 28

Read more
Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Jessica Greene Marketing   |  Feb 27