Blog

Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Marketing Stefana Zaric | Aug 3

Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Data Snacks | Jul 30

Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Marketing | Jul 29

Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Marketing | Jul 26

Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Data Snacks | Jul 23

Case Study

How Achieve uses Databox to Boost Efficiency by 40%

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Case Study | Jul 23

Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Marketing | Jul 23

Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Marketing | Jul 22

Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Marketing | Jul 20

Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Case Study | Jul 16

Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

Data Snacks | Jul 16

Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Marketing | Jul 15

SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

SEO | Jul 14

Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Marketing | Jul 13

SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

SEO | Jul 13

Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Marketing | Jul 12

Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Data Snacks | Jul 9

Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Marketing | Jul 9

email marketing

15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

email marketing | Jul 7

Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Marketing | Jul 6

Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Metrics & Chill Podcast | Jul 2

Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Data Snacks | Jul 2

Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Marketing | Jul 2

Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Marketing | Jun 30

Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Marketing | Jun 29

email marketing

16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

email marketing | Jun 29

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jun 29

Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Marketing | Jun 28

Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

Marketing | Jun 28

Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Marketing | Jun 28

Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Marketing | Jun 28

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Jun 28

Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Marketing | Jun 27

Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Marketing | Jun 27

Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Marketing | Jun 26

Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs only use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Marketing | Jun 26

Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Marketing | Jun 25

Data Snacks

Data Snack: How to Identify Your Customers’ Purchase Habits Using Google Analytics

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

Data Snacks | Jun 25

Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Metrics & Chill Podcast | Jun 25

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jun 25

Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Marketing | Jun 24

Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Marketing | Jun 22

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Jun 22

Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Jun 22

Marketing

The 24 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing | Jun 22

SEO

9 Ways to Use Data for SEO Forecasting

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

SEO | Jun 21

Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Marketing | Jun 19

Marketing

What is a KPI? A Comprehensive Guide with Tips and Examples

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

Marketing | Jun 19

Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Metrics & Chill Podcast | Jun 18

Data Snacks

Discover Which Source Brings in The Most New Opportunities for Your Business

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Data Snacks | Jun 18

Marketing

19 Ways For Using Google Trends to Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Marketing | Jun 18

email marketing

How to Reduce Your Email Bounce Rate: 9 Proven Tactics

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

email marketing | Jun 17

Content Marketing

21 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Content Marketing | Jun 17

Marketing

12 Marketing KPIs You Should Share With Your Manager

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

Marketing | Jun 16

Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Marketing | Jun 15

Marketing

16 Ways for Creating a Marketing Budget (and How to Spend It)

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

Marketing | Jun 15

Marketing

Are Your Website Conversion Rates Dropping? Try These 20 Tips

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

Marketing | Jun 14

Marketing

Dozens of Marketers Share How to Get More Views on YouTube

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Marketing | Jun 12

Marketing

Blogging for Lead Generation: 23 Best Ways to Generate Leads from Your Blog

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Marketing | Jun 12

Marketing

4 Outbound Marketing Tactics that Still Work in 2021 (According to 29 Marketers)

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Marketing | Jun 12

Marketing

6 Ways to Maximize Your Facebook Ad Reach (& Why Yours Might Be Low)

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Marketing | Jun 11

Blog about Business Analytics, KPIs and product updates

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Nearly 25 Facebook ad pros share their top tips for getting more leads.

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can asses CPM fro each ad and improve their performance.

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

SEO forecasting is easy if you understand what your peers are doing to make their predictions. Check out how 40+ pros forecast their SEO potential.

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

A Key Performance Indicator (KPI) is a metric that signals how well a company is achieving important business objectives. Here’s how to set and track yours.

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Do you know which sources fuel your sales pipeline? In this episode of Data Snacks, we’ll show you how to set up and track your HubSpot Marketing data in order to decide which sources are worth the further investment.

Google Trends is a free tool that most marketers forget about. See how 32 experts use Google Trends data to support their marketing campaigns.

Struggling with a high email bounce rate? Use these 9 expert tips to reduce high bounce rates and improve the reputation of your email domain.

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

From sales and leads to conversion rate and customer attribution rate, 20 marketers share the top metrics they report on.

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Need help creating your marketing budget? Not sure what to include and how to allocate funds? Here’s insights from over 50 marketers on how it’s done.

If you notice your website conversion rates dropping, don’t fret. Instead, try these 20 tactics sourced from our community of experts.

How to get more views on YouTube? In this report, we surveyed dozens of video marketers to find out the most effective ways to increase their Youtube views.

Have you been thinking about blogging for lead generation lately? 23 content marketing pros share their best ways to generate leads from your blog.

Is outbound marketing dead? Not according to these 29 companies. Here’s how they plan to use outbound marketing to generate traffic, leads, and revenue today.

Want to maximize your Reach and overall engagement for your next Facebook ad campaign? We polled dozens of marketers for the best ways how.

Join 31,371 subscribers to receive latest posts.

17% of professional SEOs only use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.