Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Marketing   |  Jan 25

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Content Marketing   |  Jan 25

15 Free Marketing Report Templates for More Efficient Agency Reporting

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Marketing   |  Jan 25

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Marketing   |  Jan 25

The 10 Most Important Google Ads Metrics [Original Data]

We analyzed thousands of Datablocks to uncover the paid search metrics our customers track most often. These 10 Google Ads metrics topped the list.

Databox Reports   |  Jan 25

The 6 Most Effective Lead Nurturing Strategies that Work Right Now

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Marketing   |  Jan 25

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Marketing   |  Jan 25

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Marketing   |  Jan 25

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Marketing   |  Jan 25

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

Databox Reports   |  Jan 25

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Marketing   |  Jan 25

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Marketing   |  Jan 25

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Marketing   |  Jan 25

How to Create an SEO Report for Your Client (According to 153 SEO Agencies)

Having trouble creating an SEO report? We prepared a step-by-step guide you can use to never worry about impressing your client again.

Marketing   |  Jan 25

How to Improve the Organic CTR for Your Pages & Blog Posts

The average organic CTR for any business is 2%. If your results aren’t hitting those benchmarks, follow these best practices to improve it.

SEO   |  Jan 25

How to Use Google Search Console for SEO: Complete Guide with 20 Expert Tips

Complete guide on how to use Google Search Console for SEO, combined with 19 expert tips gathered from 100+ marketers.

SEO   |  Jan 25

The 17 Essential Website KPIs for Measuring Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Marketing   |  Jan 25

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Marketing   |  Jan 25

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

Wondering how to boost your funnel conversion rates and increase sales? 20+ experts share their most effective tips in this report.

Marketing   |  Jan 25

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Marketing   |  Jan 25

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Marketing   |  Jan 25

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads

To effectively generate demand for sales teams, marketing teams need to define what makes a marketing qualified lead first. Here’s how experts define and leverage MQLs.

Marketing   |  Jan 24

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.

Metrics & Chill Podcast   |  Jan 18

Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign

Having trouble finding the optimal Facebook Ads frequency? We talked to 70 pros and collected a bunch of insights to help you maximize results on each campaign.

Marketing   |  Jan 12

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month.

Metrics & Chill Podcast   |  Jan 11

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days.

Metrics & Chill Podcast   |  Jan 4

How Fast Is Fast Enough? What Is a Good Page Load Time for SEO

Want to know how fast your page should load? This article covers everything you need to know about the average page load time and more!

Marketing   |  Dec 26 2022

How Big Idea Media Grew Their Business 151%—One Metric at a Time

Marketing   |  Dec 22 2022

Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)

Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.

Metrics & Chill Podcast   |  Dec 21 2022

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Wondering how often should you send marketing emails? Databox interviewed 75 marketers to discover what’s their mailing frequency and how it affects engagement.

Marketing   |  Dec 19 2022

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What’s the right balance of new vs. returning visitors? How should you interpret this data? 34 marketers share their insights.

Marketing   |  Dec 14 2022

Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days).

Metrics & Chill Podcast   |  Dec 14 2022

How to Measure the Success of Your LinkedIn Company Page: Best Practices from 50 Marketing Pros

LinkedIn company pages can help with increasing your reach and market presence. We asked marketing pros how to best track your page’s success.

Marketing   |  Dec 7 2022

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic by 313% and double free trial signups.

Metrics & Chill Podcast   |  Dec 7 2022

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Marketing   |  Dec 5 2022

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

55 email marketing pros share what is a good email click-through rate for any business, and share 6 actionable tips for improving it.

Marketing   |  Dec 1 2022

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Metrics & Chill Podcast   |  Nov 30 2022

How to Maximize Your Paid Advertising ROI in a World Without Cookies

With third-party cookies going away, where should marketers turn? We consulted the experts on how to perform paid marketing without cookies.

Marketing   |  Nov 28 2022

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Content Marketing   |  Nov 28 2022

27 Blogging Statistics That Will Shape Your Content Strategy in 2023

Want to take your blogging strategy to the next level? We’ve prepared 27 blogging statistics that will help you get the most out of every campaign.

Marketing   |  Nov 24 2022

How to Make a YouTube Video Go Viral (with 8 Easy Tips)

Lots of factors go into making a YouTube video go viral. In this post, we boil these factors down to 8 easy tips recommended by the experts.

Marketing   |  Nov 22 2022

What Is a Good Google Ads Conversion Rate and How Can You Improve It?

Compare your results and maximize your Google Ads conversion rate with these tried-and-true tips from over 60 marketing professionals.

Marketing   |  Nov 18 2022

15 Ways to Optimize your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Marketing   |  Nov 16 2022

Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Metrics & Chill Podcast   |  Nov 16 2022

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing   |  Nov 14 2022

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Metrics & Chill Podcast   |  Nov 9 2022

How to Run a Successful All-Hands

Learn how to plan and execute a successful all-hands meeting with the help of Databox Reports

Databox Reports   |  Nov 8 2022

How Powered by Search Uses the Pilot’s View Dashboard to Maintain Agency Health

Marketing   |  Nov 7 2022

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Marketing   |  Nov 7 2022

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Metrics & Chill Podcast   |  Nov 2 2022

19 Email Marketing Statistics That Will Help Marketers Maximize Their ROI in 2023

Planning your email marketing strategy? Check out these 19 email marketing statistics that will help you get the most out of your campaign.

Marketing   |  Nov 1 2022

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

How to reach the right users and increase channel views on the second biggest search engine? We asked 40+ pros to share their best YouTube tagging tips.

Marketing   |  Oct 27 2022

Increasing Monthly Recurring Revenue (MRR) by 10x

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Metrics & Chill Podcast   |  Oct 26 2022

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Metrics & Chill Podcast   |  Oct 19 2022

Increasing ABM Account Engagement by 50 Percent

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Metrics & Chill Podcast   |  Oct 12 2022

15 Popular Types of YouTube Videos for Businesses to Produce in 2022

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

Marketing   |  Oct 6 2022

Increasing Inbound to MQL Conversion by 20 Percent

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Metrics & Chill Podcast   |  Oct 5 2022

Growing Organic Visitors by 299%

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Metrics & Chill Podcast   |  Sep 28 2022

6 Best Practices for Effective Ecommerce PPC Management

Dive into these expert-recommended tips for eCommerce PPC management to grow your sales and maximize ad spend.

Marketing   |  Sep 26 2022

Driving 3,500 Paid Accounts Through a Virtual Event

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Metrics & Chill Podcast   |  Sep 21 2022