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Blog about Business Analytics, KPIs and product updates

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Marketing

50+ Experts Share the SEO Metrics They Track Every Week (& Why You Should, Too)

Your weekly SEO dashboard gives a good indication on whether your strategy is paying off. In this guide, we share the 25 SEO metrics that experts track on a weekly basis.

Elise Dopson Marketing Elise DopsonElise Dopson   |  Apr 6

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Case Study

How Virayo Uses Databox to Build SEO Reports (& Custom Metrics) to Visualize ROI for Clients

Robbie Richards shares why (and how) Databox is the most powerful tool his agency uses to share and improve SEO and PPC performance for clients.

Elizabeth Wellington Case Study   |  Apr 1

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Marketing

15 SEO Metrics That You Should Be Tracking On A Daily Basis

The ability to spot small wins (or fails) in your SEO strategy can be invaluable. In this guide, 38 experts share SEO metrics they track on a daily basis.

Elise Dopson Marketing   |  Mar 30

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Marketing

Your Website SEO Report: 37 Metrics That Must Be Included

Which metrics should you include in your SEO report? 70+ SEO professionals share the SEO metrics that they include (and you should, too.)

Jessica Malnik Marketing   |  Mar 25

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing you content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Mar 23

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Content Marketing

24 Must-Haves For Your Content Marketing Reporting Dashboards

A content marketing reporting dashboard shows your team how well they’re doing. But what should you include? (Spoiler alert: It’s more than just traffic.)

Elise Dopson Content Marketing   |  Mar 19

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Marketing

26 Ways for Improving Your Ecommerce Conversion Rate

How do you improve the conversion rate of your online store? Whether its purchases, items in shopping carts, etc., here are 26 ways to improve conversions.

Jessica Malnik Marketing   |  Mar 18

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Ground Up Podcast

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Avatar Ground Up Podcast   |  Mar 17

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Marketing

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

Tracking the performance of your Google Ad campaigns can be a breeze when following these 11 tips for building meaningful Google Ads dashboards.

Elise Dopson Marketing   |  Mar 17

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Content Marketing

25 Tips for Updating Old Blog Posts for SEO & Boosting Organic Traffic

150+ marketers share tips for updating your old blog posts for SEO in order to improve the content, reading experience, and boost organic traffic.

Elise Dopson Content Marketing   |  Mar 16

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Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Which metrics should you include in your reports? Which tools are best to use? Here, 32 marketers share the best ways to build Facebook Ad dashboards.

Belynda Cianci Marketing   |  Mar 11

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Case Study

How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention

Social Hustle plans to double its team this year. Here’s how they’re using Databox to stage agile, make real-time decisions, and increase client retention.

Elizabeth Wellington Case Study   |  Mar 10

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Marketing

12 Tips for Creating a Content Marketing Dashboard in Google Analytics

Keeping track of metircs and goals in spreadsheets is exhausting. Here’s how to create a meaningful content marketing dashboard using only Google Analytics.

Jessica Malnik Marketing   |  Mar 10

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Marketing

36 Local SEO Metrics That Every Local Business Should Be Tracking

Brick and mortar success stories start on the search page, so we asked over 85 experts to share their best tips for optimizing for local search success.

Belynda Cianci Marketing   |  Mar 9

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Agencies

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

Smartbug Media, HubSpot’s top agency partner, shares how Databox has helped its team shift valuable hours away from manual reporting.

Elizabeth Wellington Agencies   |  Mar 5

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Marketing

21 Practical Tips for Building Better Business Dashboards

How do you create a business dashboard that’s meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.

Jessica Malnik Marketing   |  Mar 5

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Content Marketing

22 Ideas for Using Data to Inspire Your Content Marketing Strategy

How do you define a content marketing strategy? Turns out, you already have the data to implement a strong one. Hear from 89 marketers on how to do it.

Elise Dopson Content Marketing   |  Mar 3

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Marketing

The SEO Competitive Analysis Tools & Tips 100+ Marketers Rely On Most

100+ marketers share the SEO competitor analysis tips and tools for understanding your competitor’s strategy and outranking them in search engines.

Elise Dopson Marketing   |  Mar 2

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Ground Up Podcast

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Avatar Ground Up Podcast   |  Feb 26

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Marketing

The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics

Here’s how to use Google Analytics to track Facebook engagement, whether that’s organic, ad campaigns, groups, and more––and pull more detailed insights.

Jessica Malnik Marketing   |  Feb 26

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Content Marketing

Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month

It’s notoriously hard to track the ROI of content marketing. We asked 40 experts to share the lead generation metrics they’re tracking to report on ROI.

Elise Dopson Content Marketing   |  Feb 25

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Marketing

11 Tips for Creating An Actionable SEO Marketing Dashboard

You’ve put a lot of effort into SEO and now it’s time to report on results. Which KPIs should be included in an SEO dashboard? Here, dozens of marketers share their thoughts.

Elise Dopson Marketing   |  Feb 24

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Marketing

Business Reporting: 4 Ways to Report Poor Performance To Your Boss or Client

90 experts delivered their best tips on delivering bad news without losing the trust and integrity of your most important business relationships.

Belynda Cianci Marketing   |  Feb 19

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Marketing

16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show

How do you measure the ROI of an event or trade show? By tracking these 16 event marketing KPIs recommended by dozens of marketing pros.

Jessica Malnik Marketing   |  Feb 18

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Content Marketing

Content Marketing Goals: 15 Ways to Set, Track, & Measure Your Efforts

What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve.

Elise Dopson Content Marketing   |  Feb 17

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Marketing

The 22 Email Marketing Metrics Every Campaign Should Be Measured On

How do you measure the success of email marketing? We surveyed over 40 email pros and these are the email marketing metrics they recommend tracking most.

Elise Dopson Marketing   |  Feb 13

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Marketing

The 22 Essential Startup Marketing KPIs for Measuring Traction

Success for a startup looks different than it does for established companies. Here are 22 essential startup marketing KPIs according to 58 marketing pros.

Avatar Marketing   |  Feb 13

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Marketing

33 Marketers On The Most Effective Ways for Increasing Free Trial Signups

Getting your prospects to “try before they buy” becomes easier when you use these tips from 33 marketing pros to increase your free trial signups.

Belynda Cianci Marketing   |  Feb 12

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Data Snacks

How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard

Marketers tend to complicate things when it comes time to report on results. Here’s how to create a simple and effective Facebook Ads dashboard.

Miha Ambroz Data Snacks   |  Feb 11

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Marketing

How to Set Long-Term Marketing Goals (And Actually Hit Them)

Do you avoid setting long-term marketing goals out of fear you won’t hit them? Here are tips from dozens of marketers on how to properly set goals.

Elise Dopson Marketing   |  Feb 11

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Marketing

The Definitive List of Marketing KPIs Every Team Should Track

We’ve polled hundreds of marketers to find out the definitive marketing KPIs every team should track across 8 functional areas, including content marketing, SEO, email, and more.

Jessica Malnik Marketing   |  Feb 10

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Marketing

How to Create SMART Marketing Goals That Your Team Will Actually Hit

The SMART framework ensures you’re focused on goals that are simple, measurable, achievable, realistic, and timely. Here’s how to set them for marketing.

Elise Dopson Marketing   |  Feb 6

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Feb 5

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Marketing

How to Set Content Marketing Goals (& The Most Common Ones Marketers Set)

How do you set, measure and communicate your content marketing goals? 50 marketers share their top goals along with the biggest challenges they face.

Jessica Malnik Marketing   |  Jan 30

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Marketing

How to Track & Visualize Your HubSpot Lifecycle Stages in Databox

Here’s everything you need to know about HubSpot Lifecycle stages, including how to set them up and visualize their performance in HubSpot and Databox.

Monja Dobnik Marketing   |  Jan 29

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Marketing

How To Measure YouTube Analytics Using Only Google Analytics

Our experts shared 20+ ways to be sure you’re getting the most out of your video marketing through Google Analytics’ YouTube data and tracking abilities

Belynda Cianci Marketing   |  Jan 29

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Marketing

Can You Measure Brand? Yes––Start With These 24 Brand Marketing KPIs

Can you measure the impact and effectiveness of your brand? 60+ marketing pros say yes––here are the brand marketing KPIs they say you should track.

Belynda Cianci Marketing   |  Jan 28

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Marketing

25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions

Which channels generate the most leads? Which social media platform drives quality leads? Here, 48 marketers share those and other Google Analytics custom dimensions for analyzing your website conversions.

Jessica Malnik Marketing   |  Jan 27

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Marketing

17 Real Marketing Report Examples For Communicating Performance To Your Team

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Elise Dopson Marketing   |  Jan 22

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

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Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Elise Dopson Marketing   |  Jan 20

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Marketing

How to Prepare A Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

Belynda Cianci Marketing   |  Jan 17

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Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Elise Dopson Marketing   |  Jan 16

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Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

Belynda Cianci Marketing   |  Jan 14

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Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Jan 8

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Marketing

What To Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Elise Dopson Marketing   |  Jan 7

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jan 3

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Marketing

How to Build an SEO Report: 27 Metrics & Insights To Include

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Jan 2

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Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Avatar Marketing   |  Dec 23 2019

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

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Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Elise Dopson Marketing   |  Dec 17 2019

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Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019

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Marketing

19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Dec 12 2019

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Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

Belynda Cianci Marketing   |  Dec 11 2019

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 10 2019

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Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

John Bonini Ground Up Podcast   |  Dec 9 2019

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Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Elise Dopson Marketing   |  Dec 9 2019

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Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Jessica Greene Marketing   |  Dec 6 2019