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Blog about Business Analytics, KPIs and product updates

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Marketing

17 Real Marketing Report Examples For Communicating Performance To Your Team

Putting together a marketing report can be overhwleming. That’s why we’ve collated these 17 real marketing report examples shared by our readers to help.

Elise Dopson Marketing Elise DopsonElise Dopson   |  Jan 22

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Marketing

13 Tips for Setting (and Achieving) Your Marketing Goals

Who should be responsible for setting marketing goals? How do you settle on the number? Here, more than 30 marketers weigh in on marketing goal-setting.

Jessica Malnik Marketing   |  Jan 21

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Marketing

Here Are The 19 KPIs to Include In Your Monthly Marketing Report

Most teams spend hours, even days, mapping out what to include in their marketing reports. Here are the 19 KPIs marketers say every report should include.

Elise Dopson Marketing   |  Jan 20

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Marketing

How to Prepare A Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need

More than 40 marketers give us their most trusted focus-points and suggestions for creating informative, actionable marketing reports for every campaign.

Belynda Cianci Marketing   |  Jan 17

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Marketing

The 13 Product Marketing KPIs That Every Team Should Be Tracking

There are endless user signals to analyze and interpret––which ones are useful to track? Here are the 13 product marketing KPIs every team should focus on.

Elise Dopson Marketing   |  Jan 16

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Marketing

7 Essential Metrics to Include in Every Weekly Marketing Report

Sixty-plus marketers share their seven most powerful metrics for analyzing progress and driving growth in their products and organizations.

Belynda Cianci Marketing   |  Jan 14

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Marketing

17 Helpful Google Analytics Custom Dimensions For Analyzing Website Traffic

39 marketers share the most helpful Google Analytics custom dimensions for analyzing their website traffic for greater and more actionable insights,

Jessica Malnik Marketing   |  Jan 13

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Marketing

How Much Do Facebook Ads Really Cost? (And 8 Ways to Maximize Ad Spend)

We asked 50+ marketers to share their best strategies for creating Facebook Ads on a small budget. They highlighted eight key areas to target for success.

Belynda Cianci Marketing   |  Jan 8

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Marketing

What To Include in Your Daily Marketing Report: A 16-Point Checklist

Your daily marketing report tells you whether your team is on-track to meet campaign goals. In this guide, 29 experts share what you should include.

Elise Dopson Marketing   |  Jan 7

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Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Avatar Marketing   |  Jan 3

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Marketing

How to Build an SEO Report: 27 Metrics & Insights To Include

Here are 27 metrics and insights you should include in every SEO report in order to identify what’s working, what’s not, and what you can do about it.

Elise Dopson Marketing   |  Jan 2

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Marketing

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Avatar Marketing   |  Dec 23 2019

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Marketing

36 Practical Tips for Writing A Great Sales Follow Up Email

How can you write an effective sales follow up email without coming across as spammy or inauthentic? 98 marketing pros share their most effective tips.

Jessica Malnik Marketing   |  Dec 19 2019

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Marketing

The 13 Most Useful Google Search Console Tools, According to 50+ SEOs

Google Search Console is a free tool for SEOs. In this guide, 60+ experts share their best tool or feature that GSC has to offer.

Elise Dopson Marketing   |  Dec 17 2019

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Marketing

30+ Expert Google Analytics Tips for Beginners

Want to be more proficient in everything Google Analytics? Here, 80 Google Analytics experts share their best tips for getting started.

Jessica Malnik Marketing   |  Dec 16 2019

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Marketing

19 Ways For Using Google Trends To Build Your Content Marketing Strategy

Google Trends is a free tool that most marketers forget about. These experts share how they use Google Trends data to support their marketing campaigns.

Elise Dopson Marketing   |  Dec 12 2019

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Marketing

The Best Email Newsletter Examples by Brand, Category, & Industry

Need inspiration and examples for creating and sending a great email newsletter? Here are some of the best email newsletters according to 36 marketing pros.

Belynda Cianci Marketing   |  Dec 11 2019

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Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Jessica Malnik Marketing   |  Dec 10 2019

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Ground Up Podcast

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

John Bonini Ground Up Podcast   |  Dec 9 2019

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Marketing

The 14 Best SEO Competitive Analysis Tools (and How to Use Them)

Lingering in the depths of page 2 while your competitors reach the top five positions on Google? Here are 14 competitive analysis tools you should use now.

Elise Dopson Marketing   |  Dec 9 2019

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Marketing

Here’s How We Increased Website Traffic by 75% in 6 Months By Updating Old Blog Posts

After six months of static traffic levels, we decided to update 24 old blog posts. The results were better than we ever expected they would be.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Measure the Performance of Updated Blog Posts with Databox

Learn how to create a Databox dashboard to track the performance of individual, updated blog posts using data from Google Analytics and Search Console.

Jessica Greene Marketing   |  Dec 6 2019

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Marketing

How to Find & Update Old Blog Posts to Boost Your SEO Using Databox

If you’re ready to enjoy the SEO benefits of updating your old blog posts but aren’t sure which posts need updating, this guide will show you how to find out.

Jessica Greene Marketing   |  Dec 6 2019

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Content Marketing

18 B2B Content Marketing Examples That Every Team Can Draw Inspiration From

Here are 18 B2B content marketing campaigns that should have a place in the hall of fame. More importantly, learn how and why they’re so effective.

Elise Dopson Content Marketing   |  Dec 5 2019

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Marketing

The 3 Essentials for Properly Setting Up Google Analytics Conversion Tracking

We asked 48 experts to share their most useful tips, tricks, and tools for properly setting up and tracking website conversions via Google Analytics.

Belynda Cianci Marketing   |  Dec 4 2019

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Marketing

29 Free Link Building Tips for Building Links On Little-to-No Budget

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Elise Dopson Marketing   |  Dec 3 2019

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Uncategorized

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

John Bonini Uncategorized   |  Dec 2 2019

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Marketing

21 Ways for Creating a Website Structure That’s Optimized for SEO

Search engines use your site structure to find, crawl, and rank content on your website. Here’s how you can build an SEO-friendly website structure that Google (and your users) love.

Elise Dopson Marketing   |  Dec 2 2019

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Marketing

18 Ways to Improve the Google Ads Quality Score of Your Next Campaign

More than 60 paid search experts share their opinions and experiences for improving your Google Ads Quality Score and the performance of every ad campaign.

Jessica Malnik Marketing   |  Nov 26 2019

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Marketing

Email Personalization: Tips, Tools, & The 6 Fundamentals For Success

How do you take email personalization beyond [Hi, First Name]? What are the best email personalization tools? 50 email experts weigh in with their opinions.

Belynda Cianci Marketing   |  Nov 26 2019

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Ground Up Podcast

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Active Campaign’s CMO, Maria Pergolino, joins Ground Up to share how the company netted 80,000 customers without a consistent marketing strategy, how she’s structuring the marketing team now, and why they’re leaning into brand and an already established community to grow.

John Bonini Ground Up Podcast   |  Nov 25 2019

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Marketing

Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic

Want to build site authority and increase traffic through high-quality backlinks? Use these broken link building tips to create a better backlink process.

Belynda Cianci Marketing   |  Nov 25 2019

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Marketing

The 24 Best Online Marketing Courses For Growing Your Career

What are the best online marketing courses to help level-up your skills and grow your career? We asked 44 marketers to share the ones they found most helpful.

Avatar Marketing   |  Nov 21 2019

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Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Avatar Marketing   |  Nov 20 2019

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Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

John Bonini Ground Up Podcast   |  Nov 18 2019

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Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Avatar Marketing   |  Nov 14 2019

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Avatar Integrations   |  Nov 13 2019

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Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

We asked 37 professionals to share their most effective customer service interview questions for gauging satisfaction and planning feature improvements.

Belynda Cianci Marketing   |  Nov 13 2019

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Nov 12 2019

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Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Rachael Bassey Ground Up Podcast   |  Nov 11 2019

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Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Jessica Greene Management   |  Nov 11 2019

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Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  Nov 7 2019

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Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey Ground Up Podcast   |  Nov 4 2019

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Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Jessica Greene Marketing   |  Nov 4 2019

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Jessica Greene Integrations   |  Nov 1 2019

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Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Elise Dopson Marketing   |  Oct 31 2019

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Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Avatar Marketing   |  Oct 30 2019

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Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

John Bonini Ground Up Podcast   |  Oct 28 2019

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Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Elise Dopson Marketing   |  Oct 28 2019

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Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Avatar Marketing   |  Oct 24 2019

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Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Jessica Greene Marketing   |  Oct 23 2019

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Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Rachael Bassey Ground Up Podcast   |  Oct 21 2019

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Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Jessica Greene Marketing   |  Oct 21 2019

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Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Elise Dopson Content Marketing   |  Oct 15 2019

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Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Rachael Bassey Ground Up Podcast   |  Oct 14 2019

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Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Jessica Greene Marketing   |  Oct 14 2019

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Oct 9 2019

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Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Rachael Bassey Ground Up Podcast   |  Oct 7 2019

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Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Jessica Greene Marketing   |  Oct 7 2019

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Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

To improve all of your email KPIs—get more opens, drive more clicks, and boost your conversions—follow these 23 proven email marketing tips.

Avatar Marketing   |  Oct 3 2019

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Content Marketing

26 Blog Title Examples That Get High Organic Search CTRs

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

Elise Dopson Content Marketing   |  Oct 2 2019