Blog

Marketing

Creating Dashboards from Multiple Data Sources – a Marketing Superpower

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

Marketing John McTigue | Sep 21

SEO

SEO KPI Reporting: 19 SEO KPIs You Should Include in Your Reports

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

SEO | Sep 14

Marketing

7 Examples of Great Testimonial Pages That Generate Sales

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Marketing | Sep 2

Marketing

5 Proven Strategies to Get More Client Referrals for Your Agency

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Marketing | Aug 30

Data Snacks

How to Track Multiple Facebook Ad Campaigns

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

Data Snacks | Aug 27

Content Marketing

14 Click-Worthy Email Subject Lines for Sales Prospecting

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Content Marketing | Aug 26

SEO

What Is a Google Knowledge Panel and How to Get One?

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

SEO | Aug 24

Marketing

What Is a Good Audience Size For Facebook Ads?

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

Marketing | Aug 23

Marketing

Instagram Mistakes: 7 Things to Avoid Posting on Instagram As a Business in 2021

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

Marketing | Aug 20

Data Snacks

How Effective Are Your Landing Pages?

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

Data Snacks | Aug 20

Case Study

How Digital 22 Saves 2 Hours on Reporting Each Month While Offering Clients 100 Percent Transparency with Databox

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

Case Study | Aug 18

Content Marketing

What’s the Right Content for Each Stage of Your Content Marketing Funnel? 40 Marketers Share Their Advice

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

Content Marketing | Aug 17

Content Marketing

11 Content Marketing Trends for 2021 and Beyond

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Content Marketing | Aug 16

Data Snacks

What are the Most Important KPIs for the SaaS C-Suite?

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Data Snacks | Aug 13

email marketing

8 Sales Prospecting Email Examples to Help You Come Up with Yours

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

email marketing | Aug 11

Case Study

How This B2B SaaS Company Takes a Deliberate Strategic Approach to Reporting (and Saves 5+ Hours a Month) with Databox

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

Case Study | Aug 11

Data Snacks

Which Pages Drive The Most Conversions?

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Data Snacks | Aug 6

Marketing

Marketing Monitoring vs. Marketing Reporting: What Is More Important?

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Marketing | Aug 3

Data Snacks

Which Sources Drive The Highest Conversion Rates?

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Data Snacks | Jul 30

Marketing

When Should You Use Google Ads Smart Bidding? Advice from 20+ PPC Experts

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Marketing | Jul 29

Marketing

9 Customer Segmentation Tips to Personalize Ecommerce Marketing and Drive More Sales

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Marketing | Jul 26

Data Snacks

Analyzing Return User Behavior

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

Data Snacks | Jul 23

Case Study

How Achieve uses Databox to Boost Efficiency by 40 Percent

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

Case Study | Jul 23

Marketing

LinkedIn Pixel: What It Is and How to Use It for Remarketing Campaigns?

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Marketing | Jul 23

Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Marketing | Jul 22

Marketing

9 Best Ways to Use Facebook Lead Ads to Grow Your Business

Nearly 25 Facebook ad pros share their top tips for getting more leads.

Marketing | Jul 20

Case Study

How Bee Inbound Uses Databox to Unify Client Data and Streamline Reporting

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

Case Study | Jul 16

Data Snacks

Is Your Facebook CPM Too High? Here’s How To Track It

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

Data Snacks | Jul 16

Marketing

9 Effective Email Marketing Tips for Small Businesses

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Marketing | Jul 15

SEO

11 Google Ranking Factors You Shouldn’t Ignore

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

SEO | Jul 14

Marketing

8 Best CRMs for Ecommerce in 2021

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

Marketing | Jul 13

SEO

15 Featured Snippet Optimization Tips for Getting More Position Zero Results

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

SEO | Jul 13

Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Marketing | Jul 12

Data Snacks

How Can We Improve Website Time on Page and Dwell Time?

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

Data Snacks | Jul 9

Marketing

Podcast Marketing: Advertise Your Podcast Effectively with These 13 Tips

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Marketing | Jul 9

email marketing

15 Ways to Get Maximum ROI From Your Newsletter

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

email marketing | Jul 7

Marketing

16 Expert Strategies for Researching Your Ad Campaign’s PPC Keywords

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

Marketing | Jul 6

Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Metrics & Chill Podcast | Jul 2

Data Snacks

Which Blog Posts Drive The Most CTA Clicks?

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

Data Snacks | Jul 2

Marketing

15 Proven Ways To Reduce Your Average Support Ticket Response Time

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

Marketing | Jul 2

Marketing

Facebook Advertising Costs: 5 Metrics to Track for Keeping Your Costs Low

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

Marketing | Jun 30

Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Marketing | Jun 29

email marketing

16 Tips to Increase Email Engagement

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

email marketing | Jun 29

Analytics

15 Google Analytics Dashboards That Have Helped Over 1 Million People (And How to Use Them)

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Analytics | Jun 29

Marketing

11 Free Plug-and-Play Marketing Report Templates You Can Use Right Now

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Marketing | Jun 28

Marketing

How to Create A Bar Graph (and more) in Google Sheets

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

Marketing | Jun 28

Marketing

Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Marketing | Jun 28

Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Marketing | Jun 28

Marketing

9 Ways to Accurately Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Marketing | Jun 28

Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Marketing | Jun 27

Marketing

Benchmarking Average Session Duration: What it Means and How to Improve It

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

Marketing | Jun 27

Marketing

45 Common SEO Mistakes to Keep Your Eyes on in 2021

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

Marketing | Jun 26

Marketing

42 Best Free SEO Tools, According to 187 SEOs

17% of professional SEOs only use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

Marketing | Jun 26

Marketing

14 Types of Sales Enablement Content Your Sales Team Needs

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Marketing | Jun 25

Data Snacks

Data Snack: How to Identify Your Customers’ Purchase Habits Using Google Analytics

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

Data Snacks | Jun 25

Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Metrics & Chill Podcast | Jun 25

Content Marketing

Content Strategy vs. SEO Strategy: How to Decide Which Comes First

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Content Marketing | Jun 25

Marketing

How to Conduct a DIY Technical SEO Audit: Start with These 17 Questions

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

Marketing | Jun 24

Marketing

15 Tips for Setting Realistic Website Traffic Goals

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Marketing | Jun 22

Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

Content Marketing | Jun 22

Marketing

Google Ads Quality Score: 18 Tips for Improving Your Next Campaign

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Marketing | Jun 22

Blog about Business Analytics, KPIs and product updates

By combining metrics from multiple data sources, you can create more informative, more insightful reporting dashboards.

Tracking SEO KPIs helps you improve your SEO strategy over time. Here are the essential SEO reporting metrics experts say you must monitor.

Here are some of the best testimonial page examples on the internet including a breakdown of what makes them good and what you can steal.

Looking to up your client referral game? 30+ experts shared their tried and true strategies that can get you referrals and boost your business.

Learn how to track multiple Facebook Ad campaigns in a single timeline with Databox.

No one will learn about the value you offer if they don’t open your email. Here’s a list of email subject lines for sales prospecting 20+ experts swear by.

Increase your odds of getting a Google Knowledge Panel with these 6 expert tactics sourced from 25 marketers and SEOs.

35 marketers share the Facebook audience size that delivers the best return on ad investment (ROAS) for them and explain why that size works.

From using too many hashtags to making negative comments about competing brands, here are 7 things you should avoid posting on Instagram as a business.

By discovering how successful each landing page is, you can better understand what exactly creates new contacts for your business.

WIth Databox, Digital22 got a solution that enabled them to spend less time on reporting while continuing to offer clients transparency, along with the custom metrics they really care about.

From blog posts to case studies, find out exactly what content other marketers create for each stage of their content marketing funnel.

From personalized content and video marketing to social commerce and podcasts, 71 marketers weigh in on the top content marketing trends.

Visualize a variety of SaaS metrics, including MRR, ARR, LTV over CAC, NRR, ARPC, and the growth of revenues compared to goals.

Not sure how to create response-encouraging sales outreach emails? Look at these sales prospecting email examples for inspiration.

With Databox, Monograph moved from a manual process of tracking data to a strategic approach that saves them time, tracks more data and makes improvements.

In this Data Snack, you will learn how to identify which pages drive the most conversions, set conversion goals, and track their completion rate.

Should you monitor your marketing efforts or report on them? We’re sharing 30+ pro tips on when you should prioritize marketing monitoring and when to focus on reporting.

Which one of your marketing investments is driving the most conversions? Check out this Data Snack and increase your conversion rates by source.

Should you opt for manual or automated Google Ads bidding? Nearly 30 PPC experts share their top tips on when to use smart bidding.

Segmenting your customer base can enhance your ecommerce marketing efforts as it allows a more personal approach. Find out how it can drive more sales for your business.

Analyzing Return User Behaviour helps you optimize your site for better engagement and more conversions.

With Databox, Achieve moved from a manual process of tracking data to one that allows them to motivate their team, eliminate room for errors, and ultimately make improvements.

LinkedIn pixel can help you understand and retarget your audience better, as well as nurture and convert more leads. Here’s how 50+ pros use it.

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Nearly 25 Facebook ad pros share their top tips for getting more leads.

With Databox, Bee Inbound found a solution that helped them compile data from different martech stacks into coherent reports and unify the reporting process for all of its clients.

If your Facebook Ad Campaigns run out of budget too quickly, your CPM might be to blame. Here’s how you can assess CPM for each ad and improve its performance.

50+ marketers share their best email marketing strategies for small businesses that will help you improve your ROI.

Nearly 30 SEO professionals share the top Google ranking factors they are paying attention to in 2021.

We asked 25+ ecommerce experts about the CRM software they use. Here are the top 10 CRM software they recommend for an online store.

What are featured snippets? Do they drive more traffic? How do you get them? Here’s everything you need to know about earning position zero search results.

60 marketers share their best tips for setting up Google Analytics conversion tracking to measure all lead activity on your website.

Average Time on Page and Dwell time are two metrics that help you better understand the quality of your content, whether you’re attracting the right type of traffic or if there are any technical issues in place.

There are over 2.6 million podcasts on Spotify. Check out how these 51 podcasters stand out in this increasingly saturated space.

Want to maximize your newsletter ROI? Learn how to create capturing, top-quality newsletters that contribute to your business goals.

Where should you turn for high-converting PPC keywords? We talked to more than 40 marketers who shared 16 sources of inspiration.

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

By determining which blog posts help drive conversions and tracking the performance of your CTAs, your blog visitors will convert and/or become paying customers even faster.

What’s the best way to reduce your average support ticket response time? Here, 2 dozen customer success pros share 15 proven tips.

The first step to cutting back Facebook advertising costs is measuring the right metrics. Learn which ones you need to monitor in this post.

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

If you’re seeing low email engagement rates, implement one of these 16 tips to start seeing an improvement today.

Start using these 15 Google Analytics dashboards instantly to analyze your website data with the same metrics that top agencies and consultants use.

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Want to turn that boring spreadsheet into helpful visualizations like bar graphs, pie charts, and more? Here are step-by-step instructions for doing so.

What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Here’s everything you need to know about average session duration: what it measures, what benchmarks to aim for, and how to increase yours if it’s low.

More than 1/3 of SEOs believe companies over-invest in keywords and under-invest in content. Here are the 40+ SEO mistakes you should focus on avoiding.

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.

From case studies to blog posts and ROI calculators, 25+ sales and marketing pros weigh in on which content converts best.

Identifying your customers’ purchase habits will help you determine the popularity of your products, and adjust your strategy to increase your sales.

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

Even without a technical background, you can do a technical SEO audit using the right tools and asking the right questions. Here’s how.

When setting realistic website traffic goals. where should you start? Check out these 15 tips from the experts.

Wondering how to guest post? See how 79 experts find, land, and secure guest blog opportunities that actually get links.

More than 60 paid search experts share their advice for improving your Google Ads Quality Score and the performance of every ad campaign.

Join 31,924 subscribers to receive latest posts.

17% of professional SEOs only use free SEO tools to do their work. Here are the 41 tools they rely on—all 100% free.