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Blog about Business Analytics, KPIs and product updates

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Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

Nearly 100 marketers use their years of experience to help us predict the trends that will rule the marketing industry in 2020

Avatar Marketing AvatarKiera Abbamonte   |  Nov 20

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Ground Up Podcast

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Ryan Bonnici, CMO at G2, shares how he’s grown headcount by 1500%, monthly sessions by 900%, and led a complete rebrand in the 2 years since joining G2.

John Bonini Ground Up Podcast   |  Nov 18

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Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

From measuring sales calls to paid ads to email campaigns and everything in between––here are 20 Google Analytics integrations 43 marketers rely on most.

Avatar Marketing   |  Nov 14

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Avatar Integrations   |  Nov 13

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Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

We asked 37 professionals to share their most effective customer service interview questions for gauging satisfaction and planning feature improvements.

Belynda Cianci Marketing   |  Nov 13

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Marketing

How to Set Up & Use Google Analytics Conversion Tracking

60 demand generation pros share their best tips for setting up Google Analytics conversion tracking in order to measure all lead activity on your website.

Jakub Rudnik Marketing   |  Nov 12

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Ground Up Podcast

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, co-founder and CEO at Tettra, shares the company’s journey from “Ramen profitability” to actual profitability over the course of several years.

Rachael Bassey Ground Up Podcast   |  Nov 11

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Management

Conduct A Thorough SEO Content Audit Using This 10-Point Checklist

We asked 133 marketers to share the tools and processes they use to conduct content audits, then compiled the responses into this 10-point checklist.

Jessica Greene Management   |  Nov 11

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Marketing

18 Fundamental Ecommerce SEO Tips for Driving Sales Through Search Engines

Looking to cash in on people purchasing items after finding them on Google? Here are the best ecommerce SEO tips you can use to reach page #1 in SERPs.

Elise Dopson Marketing   |  Nov 7

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Ground Up Podcast

Building a Content Engine & The Importance of Left Brain/Right Brain Marketers with Elle Woulfe

On this episode of Ground Up, Elle Woulfe shares her experiences of 12 years of building content marketing engines and marketing teams in Martech.

Rachael Bassey Ground Up Podcast   |  Nov 4

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Marketing

33 SEO Quick Wins: On-Page, Off-Page, Technical & Local

If you’re looking for a low-effort, fast-acting change you can make to impress a new client or boss, consider implementing one of these SEO quick wins.

Jessica Greene Marketing   |  Nov 4

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Integrations

The 40 Best HubSpot Integrations (According to 79 Marketers)

There are hundreds of apps that integrate with HubSpot, but which are the best? To find out, we asked 79 marketers to share their favorites.

Jessica Greene Integrations   |  Nov 1

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Marketing

How to Run An Effective Competitive Analysis & Uncover Hidden Opportunities

Are you struggling to pass your competitors in sales or search rankings? Here are the most popular competitor analysis tools and tips for getting ahead.

Elise Dopson Marketing   |  Oct 31

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Marketing

17 Ways to Conduct Customer Research Right Now & Collect Valuable Feedback

Your business depends on knowing your customers inside and out. Here’s how 70 marketers approach running customer research and collecting feedback.

Avatar Marketing   |  Oct 30

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Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

John Bonini Ground Up Podcast   |  Oct 28

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Marketing

Avoid These 38 SEO Fails to Increase Your Chances of Ranking

Are you struggling to get your SEO strategy off the ground? You might be making one of these 38 common SEO mistakes––here’s how to avoid them.

Elise Dopson Marketing   |  Oct 28

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Marketing

The 15 Most Important Customer Success Metrics for SaaS Companies

The subscription model means more frequent customer touchpoints for SaaS companies. Here, 32 pros weigh in on the most important customer success metrics.

Avatar Marketing   |  Oct 24

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Marketing

How to Improve the Organic CTR for Your Pages & Blog Posts

The average CTR for a site’s organic search results ranges from 3-5%. If your results aren’t hitting those benchmarks, follow these best practices.

Jessica Greene Marketing   |  Oct 23

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Ground Up Podcast

How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

On this episode of Ground Up, Kieran Flanagan talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional teams, and more.

Rachael Bassey Ground Up Podcast   |  Oct 21

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Marketing

The 42 Best (100% Free) SEO Tools, According to 187 SEOs

17% of professional SEOs *only* use free SEO tools to do their work. Here are the 42 tools they rely on—all 100% free—to do their work.

Jessica Greene Marketing   |  Oct 21

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Content Marketing

24 Examples of High-Performing Pillar Pages To Draw Inspiration From

Hear from 45 SEO experts on pillar page examples you can replicate to strengthen your internal link structure and overall search rankings.

Elise Dopson Content Marketing   |  Oct 15

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Ground Up Podcast

How CloudApp Grew to 3 Million Users Without a Marketer on Staff (And How Things Have Changed Now That They Do)

On this episode of Ground Up, CloudApp’s Joe Martin shares how they grew to 3 million users without a marketer on staff and how their approach to marketing has evolved now that they do.

Rachael Bassey Ground Up Podcast   |  Oct 14

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Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Jessica Greene Marketing   |  Oct 14

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Content Marketing

How to Guest Post and Actually Get Links & Traffic to Your Website

Is guest blogging dead? The short answer: No. Here, 79 experts share how they find, land, and secure guest blog opportunities that actually get links.

Elise Dopson Content Marketing   |  Oct 9

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Ground Up Podcast

How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

On this episode of Ground Up, Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a “boring” podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in order to grow without outside investment.

Rachael Bassey Ground Up Podcast   |  Oct 7

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Marketing

SEO for a New Website: Here’s Everything You Need to Know to Start Ranking

These are the 10 most important elements (according to over 200 SEOs) for developing an SEO strategy for a new website so you can start ranking now.

Jessica Greene Marketing   |  Oct 7

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Marketing

23 Proven Email Marketing Tips From Top Digital Marketers

To improve all of your email KPIs—get more opens, drive more clicks, and boost your conversions—follow these 23 proven email marketing tips.

Avatar Marketing   |  Oct 3

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Content Marketing

26 Blog Title Examples That Get High Organic Search CTRs

You’re trying to craft incredible titles for your blog posts, but although you’re ranking well in Google, people still aren’t visiting your site. Here are 26 examples of blog post titles with high click-through-rates you can use as inspiration.

Elise Dopson Content Marketing   |  Oct 2

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Marketing

The 19 Best WordPress Marketing Plugins You Should Install on Your Website

The average marketer uses 1-5 WordPress plugins on their website. Here are 19 of the best WordPress marketing plugins they recommend.

Elise Dopson Marketing   |  Oct 1

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Ground Up Podcast

Marketing in Survival Mode with Owl Labs’ Rebecca Corliss

On this episode of Ground Up, Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.

Rachael Bassey Ground Up Podcast   |  Sep 30

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Marketing

15 Website Speed Optimization Tips That Anyone Can Implement

170 site performance experts shared these 15 website speed optimization tips that can be implemented by even the least technically savvy individuals.

Jessica Greene Marketing   |  Sep 30

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Marketing

11 Free Plug-and-Play Marketing Report Templates

Simplify and expedite the process of creating your weekly/monthly marketing performance reports with these 11 free plug-and-play marketing report templates.

Avatar Marketing   |  Sep 27

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Data Snacks

How Sagefrog Uses Databox to Identify & Optimize Their Top Organic Landing Pages

In this episode of Data Snacks, Ben of Sagefrog Marketing Group shares how they use Databox to identify and optimize their top organic landing pages.

Mike Schmukler Data Snacks   |  Sep 27

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Agencies

35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Avatar Agencies   |  Sep 26

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Ground Up Podcast

Ben Jabbawy on Privy’s Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.

Rachael Bassey Ground Up Podcast   |  Sep 26

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Marketing

The 10 Most Important Influencer Marketing KPIs Every Campaign Should Track

The majority of experts we surveyed said influencer marketing has been highly effective for their businesses. Here are the 10 influencer marketing KPIs you need on your radar.

Elise Dopson Marketing   |  Sep 25

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Ground Up Podcast

The Power of Consistent Messaging & Clear Differentiation with Intercom’s Shane Murphy

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.

Rachael Bassey Ground Up Podcast   |  Sep 24

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Ground Up Podcast

Lessons from 7+ Years of Bootstrapping ProfitWell with Patrick Campbell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consulting model to help sell Price Intelligently, and going through 2 bouts with cancer.

Rachael Bassey Ground Up Podcast   |  Sep 23

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Marketing

These Are the 35 Best SEO Blogs According to 127 Readers

We asked 127 professional marketers and SEOs to share their favorite SEO blogs—and what they love about them. Here are the 35 blogs they recommended.

Jessica Greene Marketing   |  Sep 23

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Marketing

Save Time with These Ready-to-Use & Free Marketing Templates

Stop building things from scratch. Use these free marketing templates to create stunning and effective marketing assets in less time and at a lower cost.

Avatar Marketing   |  Sep 20

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Marketing

The 17 Best Lead Intelligence Tools for Marketers and Sales Reps

70% of respondents to our latest survey say lead intelligence tools are “very effective’ in prospecting new customers. So, which tools are the best?

Avatar Marketing   |  Sep 18

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Ground Up Podcast

How Lessonly Built a Thriving Brand Community–One Llama at a Time

On this episode of Ground Up, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand’s vision, and battling imposter syndrome.

Rachael Bassey Ground Up Podcast   |  Sep 17

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Content Marketing

The Best Structured Data Tools for SEOs and Content Marketers

How’d you like more real estate in the SERPs for your potential customers to see? With these structured data tools, and these expert tips, here’s how…

Elise Dopson Content Marketing   |  Sep 17

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Ground Up Podcast

Building Lola’s Marketing Engine from Scratch with Jeanne Hopkins

On this episode of Ground Up, Jeanne Hopkins sits down with John Bonini to discuss building a strong team, nurturing relationships and team accountability.

Rachael Bassey Ground Up Podcast   |  Sep 16

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Marketing

Here’s How to Use Ahrefs for SEO (According to 97 Marketers)

Are you using Ahrefs to its fullest potential? To help you answer that question, we asked 97 marketers to give us their best tips for using the tool.

Jessica Greene Marketing   |  Sep 16

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Agencies

38 Digital Marketing Software Tools Top Agencies Recommend

Discover the 38 digital marketing tools that marketing and agency leaders use and recommend for growing revenue and streamlining operations.

Avatar Agencies   |  Sep 13

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Avatar   |  Sep 11

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Content Marketing

The 14 Best Online Communities for Promoting Your Content

Is your content falling into the 91% that gets no organic traffic? These experts recommend using these online communities to help promote your content.

Elise Dopson Content Marketing   |  Sep 11

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Marketing

11 Creative Ways to Repurpose Your Existing Content & Drive More Traffic

90% of marketers say repurposing existing content is more effective at driving traffic than producing new content. Here are 11 creative ways to repurpose your content.

Avatar Marketing   |  Sep 10

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Marketing

The 23 Most Important Ecommerce KPIs for Tracking & Growing Sales

We polled 58 marketers to uncover the most important ecommerce KPIs and learned that conversion rate is just one of 23 metrics you should monitor regularly.

Jessica Greene Marketing   |  Sep 9

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Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

John Bonini Marketing   |  Sep 5

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  Sep 5

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Marketing

No Degree Needed: Do These Things to Get a Job in Digital Marketing.

Struggling to get a digital marketing job without experience or professional qualifications? These experts argue whether you need either–and share tips on how to get your foot in the door.

Elise Dopson Marketing   |  Sep 4

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Marketing

14 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

How do you get happy customers to write raving reviews for your business on public websites? To find out, we asked 101 marketers to share their best tips.

Jessica Greene Marketing   |  Sep 3

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Case Study

How Twenty-First Digital Identifies Performance Trends Across All Client Accounts with Databox

Melissa and Natalie of Twenty-First Digital share how using Databox has helped them identify important performance trends across all client accounts.

Victoria Sher Case Study   |  Aug 29

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Marketing

14 Free Ways to Research and Analyze Keywords for Blog Posts

50 marketers share strategies for conducting keyword research, targeting the right keywords, improving your rankings, and outranking the competition.

Avatar Marketing   |  Aug 29

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Marketing

New Integration: Track & Visualize Member Growth in Your Facebook Groups

Monitor Total Members, Current Pending Requests, Member Growth, and New Members from Facebook Groups alongside all of your other important KPIs.

John Bonini Marketing   |  Aug 27

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Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Marketing   |  Aug 26

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Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Avatar Marketing   |  Aug 23

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Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Avatar Marketing   |  Aug 19

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Marketing

Earn Higher Local Search Rankings With This 16-Point SEO Checklist

Earn higher rankings and drive more customers to your local business by following these 16 local SEO tips that more than 80 SEO experts recommend.

Jessica Greene Marketing   |  Aug 19