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Measuring LinkedIn Performance: Tips from 50 Marketing Pros
Marketing

Measuring LinkedIn Performance: Tips from 50 Marketing Pros

Have you already heard that a LinkedIn company page is a must? People who say it helps raise brand awareness and reach relevant audiences are ...

Author's avatar by Stefana Zaric | Jun 5
Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)
Marketing

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

The metric: Monthly Traffic Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Facebook Ads and Google Ads are the King Kong and Godzilla of the PPC marketing world. However, these platforms target completely different users in the ...

Author's avatar by Spela Mlekuz | Jul 10
What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

According to Statista, email marketing revenue will reach $11 billion by 2024. Another survey shows that 37% of companies have increased their email marketing budgets ...

Author's avatar by Stefana Zaric | Jan 11, 2023
Playmaker Spotlight: Uroš Trstenjak, Engineering Manager
People & Culture

Playmaker Spotlight: Uroš Trstenjak, Engineering Manager

In this Spotlight we're introducing Uroš Trstenjak and his journey from pharmaceuticals to Software Engineering.

Author's avatar by Masa Sajko | Feb 7
Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)
Goals & Forecasts

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

The metric: Setting Goals & KPIs Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at ...

Author's avatar by Jeremiah Rizzo | Feb 20, 2024
How to Maximize Your Paid Advertising ROI in a World Without Cookies
Marketing

How to Maximize Your Paid Advertising ROI in a World Without Cookies

We’re at a turning point in online advertising. Advertisers used to count on third-party cookies to target and personalize their ads. But, browsers like Safari ...

Author's avatar by Melissa King | Mar 21, 2023
28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)
KPIs & Metrics

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

What is the most important blog KPI to measure? That’s what we set out to discover when we created our most recent report. We asked 74 marketers ...

Author's avatar by Filip Stojanovic | Sep 8, 2023
How We’re Bringing Databox Company Values to Life
People & Culture

How We’re Bringing Databox Company Values to Life

At Databox, we’re dedicated to cultivating a culture where people are at the centre because we believe in building an environment that’s more than just ...

Author's avatar by Masa Sajko | Jul 5, 2023