Latest Posts

Brand as Differentiation
Marketing

Brand as Differentiation

By trade and experience, I’m a competitive strategy nerd, not a marketing pro. So the idea of “brand” has always seemed to be hand-wavey marketing ...

Author's avatar by Victoria Lefevers | Jun 5
I think I’m awesome
Marketing

I think I’m awesome

I think I’m awesome, and here’s why: Well, at least that’s how I feel today. I don’t always feel that way. I’m grateful for the opportunity ...

Author's avatar by Databox | Feb 22, 2016
5 tried-and-true tips for better holiday marketing
Marketing

5 tried-and-true tips for better holiday marketing

Believe it or not, holiday time is upon us. And for ecommerce marketers, that means time to prep those green & red display banners, optimize ...

Author's avatar by Tamara Omerovic | Mar 21, 2022
Introducing Databox Early Access
Product Updates

Introducing Databox Early Access

“God, I’d love not to have to dig through 8 f***ing dashboards each day just to know when something important changed.” Sound familiar? That’s what ...

Author's avatar by Tamara Omerovic | May 1, 2024
5 reasons you’re not using marketing automation
Marketing

5 reasons you’re not using marketing automation

Email marketing has been one of the few constants in my career over the last 14 years. I’ve managed it for a media company; run ...

Author's avatar by Databox | Apr 23, 2024
Are we there yet?
Goals & Forecasts

Are we there yet?

Most of our team at Databox’s Boston HQ has easy access to the MBTA (Boston’s subway, called the “T”). And yet I’m still the only ...

Author's avatar by Tamara Omerovic | Apr 23, 2024
You only want me for my data
Leadership

You only want me for my data

Quantitative data is absolutely necessary in today’s business world. Gone are the days of “ad men” (as much as I love Jon Hamm) – today’s ...

Author's avatar by Victoria Lefevers | Feb 17, 2016
4 Tips for Professional Development
Goals & Forecasts

4 Tips for Professional Development

In my last post I talked about how creating professional development plans for your employees is a key component of being a good manager. But ...

Author's avatar by Tamara Omerovic | May 3, 2024
4 tips to be a better manager
Leadership

4 tips to be a better manager

“So what’s your management style?” I get asked this question in almost every interview I conduct. It’s a critical question for many candidates, especially given ...

Author's avatar by Tamara Omerovic | Feb 25, 2022