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The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Marketing

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...

Author's avatar by Tamara Omerovic | Apr 9, 2024
6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

Author's avatar by Peter Caputa IV | May 11, 2022
How to Achieve Your Dreams <br /> Using Data And Your Gut
Marketing

How to Achieve Your Dreams
Using Data And Your Gut

I like to think of myself as a strategic thinker and visionary. Ego-checking voices in my head tell me I shouldn’t say that because it ...

Author's avatar by Peter Caputa IV | Mar 15, 2017
Are Your Mobile Website Visitors Finding What They Want?
Marketing

Are Your Mobile Website Visitors Finding What They Want?

As of this year, more website pages are viewed on mobile than desktop. To maintain or grow traffic, leads and/or sales from online marketing, serving ...

Author's avatar by Peter Caputa IV | Oct 27, 2021
5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships
Marketing

5 Marketing Agency Reporting Mistakes that Sabotage Client Relationships

In order to secure, retain and grow client relationships, marketing agencies need to build a repeatable process for reporting results. Very few agencies would argue ...

Author's avatar by Peter Caputa IV | May 17, 2022
After My Client’s Shopify Store Failed on Cyber-Monday, I Did This…
Ecommerce

After My Client’s Shopify Store Failed on Cyber-Monday, I Did This…

My phone began beeping repeatedly, on a cold and foggy Monday afternoon during a visit with friends in Spain over the Thanksgiving holiday last year. ...

Author's avatar by Leon Yeh | Jun 5
The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting
Marketing

The Busy Executive’s Guide to Full Sales & Marketing Funnel Reporting

It’s no secret that we live in a data-driven world, and that businesses of all shapes and sizes are trying to use data to measure ...

Author's avatar by Stephen Barone | May 12, 2022
A Simpler Way for HubSpot Customers to Track Email Marketing Results
Marketing

A Simpler Way for HubSpot Customers to Track Email Marketing Results

HubSpot’s email marketing and marketing automation tools are extremely powerful. For many users, it’s capabilities and analytics are overwhelming. But, it hasn’t always been that ...

Author's avatar by Peter Caputa IV | Jan 12, 2022
The Best SEO Tools & Features According to 35 Marketing Experts
Marketing

The Best SEO Tools & Features According to 35 Marketing Experts

Are you making intentional decisions to grow your organic traffic? Yes, yes, you might be writing content to target specific keywords. And you are probably ...

Author's avatar by Tamara Omerovic | Jun 5