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Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...

by Kiera Abbamonte | Dec 3, 2021
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Ecommerce

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...

Elise Dopson's avatar by Elise Dopson | Nov 24, 2022
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Marketing

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.”  He calls it naively confident, in that (at ...

Tamara Omerovic's avatar by Tamara Omerovic | Nov 14, 2019
20 Must-Have Google Analytics Integrations That Marketers Rely On
Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...

by Kiera Abbamonte | Feb 23, 2023
The 40 Best HubSpot Integrations (Survey-Backed)
Hubspot

The 40 Best HubSpot Integrations (Survey-Backed)

There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 3
The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback
Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

“The customer is always right.” It may be an old chestnut, but this idea remains one of the most powerful truths in sales and marketing. ...

Belynda Cianci's avatar by Belynda Cianci | Jan 20, 2022
Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Leadership

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

What’s the worst thing that can happen?  That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...

by Spela Mlekuz | Nov 8, 2019
20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance
Google Analytics

20+ Google Analytics Reports, Metrics, & Tips for Measuring Your Blog’s Performance

The number of live websites using Google Analytics to track performance is approaching the 30 million mark. That’s a lot of data. And while most ...

Elise Dopson's avatar by Elise Dopson | Jun 10, 2024
The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals
Sales

The 5 Sales Metrics That Every Sales Rep Should Be Tracking As Goals

“What gets measured, gets managed.” – Peter Drucker Sales management is not for the faint of heart. Not only are managers responsible for recruiting, retaining, ...

Belynda Cianci's avatar by Belynda Cianci | Apr 22, 2024