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15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
Facebook Ads

15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...

Elise Dopson's avatar by Elise Dopson | May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
Marketing

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...

by Kiera Abbamonte | Sep 19, 2021
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
Dashboards & Visualization

11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance

When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...

Elise Dopson's avatar by Elise Dopson | Apr 25, 2022
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
Sales

The B2B Sales KPIs You Should Be Tracking According to 60+ Experts

The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...

Belynda Cianci's avatar by Belynda Cianci | Dec 20, 2023
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Marketing

30+ Tips for Organized, Actionable Facebook Ads Dashboards

Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...

Belynda Cianci's avatar by Belynda Cianci | May 17, 2022
How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention
Market Research

How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention

When Social Hustle co-founders Dalin Bernard and Christopher Parrett took on a small consulting project together, they had no idea it was the beginning of a ...

Elizabeth Wellington's avatar by Elizabeth Wellington | Mar 9, 2020
36 Local SEO Metrics That Every Local Business Should Be Tracking
Marketing

36 Local SEO Metrics That Every Local Business Should Be Tracking

Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...

Belynda Cianci's avatar by Belynda Cianci | Apr 17, 2023
How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting
Agencies

How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting

SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...

Elizabeth Wellington's avatar by Elizabeth Wellington | Apr 21, 2022
21 Practical Tips for Building Better Business Dashboards
Marketing

21 Practical Tips for Building Better Business Dashboards

These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...

Jessica Malnik's avatar by Jessica Malnik | Apr 22, 2022