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Podcasts have given traditional blog posts a run for their money, considering how they’ve become a wealth of knowledge. After all, they provide learning on the go and help you connect better with the hosts.
But with any learning medium, there is always much more than one can consume. Mind you, this also includes tons of mediocre content you’re better off skipping.
To help ensure you hit the goldmine, we’ve curated a list of the best 38 B2B marketing podcasts for you to devour. Not only that, but we’ll share what each B2B podcast has to offer, along with reviews, recommended episodes, and much more.
Here’s a quick look at what we’ll be covering:
We didn’t want to share just any randomly created list of the best B2B podcasts with you. To know the top ones, we asked 38 loyal podcast listeners about their favorites and why they prefer them over others.
But before we explore this list, let’s look over some interesting insights we gathered from talking to them. If your company has a podcast (or is planning to have one), these findings are ones to note.
Almost all of our survey respondents listen to at least one B2B podcast in a week, with nearly 40% listening to as many as three to four per week.
But which B2B podcast topics our respondents are mainly interested in? When asked this question, 84.21% chose marketing. This is followed by sales and leadership & management, both chosen by 55.26% of survey participants each.
How long should a podcast be to retain the attention and interests of listeners? Well, more than half of our respondents prefer listening to B2B podcasts that last between 30 minutes and 1 hour.
But what if the host is really passionate about the topic and crosses the 1-hour mark? Do listeners still stay tuned in or abandon the podcast? Well, 47.37% usually split it into two parts, while 21.05% listen in faster speed settings.
One reason why B2B marketing podcasts are so popular is how portable they are. Listen to them when you’re out for a walk while hitting the gym or while you’re doing your weekly cleaning.
As far as our respondents are concerned, more than 50% of them listen to podcasts while driving/commuting.
Which platform do people prefer listening to podcasts on? As per our survey, 47.37% prefer Apple Podcasts. A close second is Spotify, which is the chosen platform for 42.11% of respondents.
Finally, which B2B podcasts do our survey audience prefer listening to? We’ve compiled their responses and created them into an ultimate list. Surely, you’ll find many interesting podcasts to add to your listening queue.
Related: How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips
Let’s explore them in detail one by one.
Host: Jeremiah Rizzo
What to expect:
If you’re looking to grow your B2B company, this podcast is one not to miss. Each episode interviews a seasoned marketer who has shown remarkable success in driving growth for their respective company.
While other podcasts share almost everything about a topic (which just overwhelms the listeners), Metrics & Chill focuses on a single KPI and strategies for improving it. This helps you look at solutions on a granular level, ensuring quick implementation of the tactics discussed.
The recently introduced bonus series, Behind the Benchmark is the cherry on the top. It explores industry insights and trends sourced from Databox’s Benchmark data and shares strategies for achieving consistent growth. No wonder it’s been rated five stars on Apple Podcasts.
What do listeners say:
“In a sea of podcasts, this one is worth your time. Authenticity. Transparency. Vulnerability. Honesty. All buzzwords that get thrown around frequently. What, in stark contrast, is a lot less frequent? Seeing those words in action. This podcast is different. John digs into the real-life stories behind the successes of his guests. Not the fluffy, “it wasn’t always easy, but we made it” type of so-called authenticity. This is the nitty gritty, behind-the-scenes, “what really happened” version. Real. Relatable. Educational. Enjoyable. I’m a fan.”
Average episode length: 30 to 80 minutes
Publishing frequency: One each week
Listen here: Apple | Spotify
Recommended episode:
Host: Olivia Messina
Social media marketing often takes a back seat when it comes to B2B businesses. But only experienced marketers know how effective this channel is for brand awareness. They also know it’s not the easiest channel to crack.
This is where Oktopost’s Behind the Post podcast helps.
Olivia interviews social media managers to explore the behind-the-scenes of successful posts. It looks into effective social media marketing strategies of different companies, shares tips for achieving success on the channel, and explores the creative process of experienced marketers.
From navigating social crises to building a personal brand, there is something in store for all aspiring social media creatives.
Related: How Often Should Your Small Business Post on Social Media in 2023?
“My favorite B2B podcasts are, ‘Behind the Post’, ‘B2B Growth’ and ‘Mastering B2B Marketing’. These podcasts give insights about new trends and techniques about the industry. They have professionals with over 15 years of experience. Also, their content is so practical and concise that any person can understand.” Simon Brisk from Click Intelligence.
Average episode length: 20 to 40 minutes
Publishing frequency: Twice a month
Host: David Rowlands
If you’re looking to find a single podcast that covers a bit of everything, then you should subscribe to The B2B Marketing Podcast.
David interviews some of the industry giants from companies, like IBM and Bidwells to uncover strategies to make your B2B brand a success. Topics range from community building to career growth to pipeline optimization, so there’s something exciting coming each week.
The podcast follows a natural progression from discussing the interviewee’s background to career commitments to uncovering the respective topic in detail.
“My favorite B2B podcasts are B2B Growth, The B2B Marketing Podcast, and B2B Better. These podcasts are aimed at both new and established businesses. The focus here is on the marketing side of things. Marketing is the most challenging part of a B2B business. But these podcasts make it seem so easy. The hosts are experienced professionals. And the guests they invite are also very knowledgeable. I’ve learned quite a few things from them that have been super helpful for my business.” Marcus Arcabascio from Property Search.
Average episode length: 20 to 60 minutes
Publishing frequency: 5-8 a month
Host: Jason Bradwell
B2B Better is a podcast with a mission – helping complex businesses understand modern marketing in a simple way.
Each week Jason interviews an industry expert and uncovers diverse topics, from getting TikTok famous to setting up your first CRM. What sets this B2B marketing podcast apart from others is the way it’s conducted. It doesn’t start with any fancy music or calls to action. Instead, Jason starts with the topic under discussion or shares his experience with it.
Listen to this podcast if you want helpful B2B advice explained in a no-fluff manner.
“My favorite B2B podcasts are B2B Better, Revenue Vitals, and The Growth Hub Podcast. I love these podcasts because they’re very engaging and full of new information. The discussions are extremely innovative and enlightening. I’ve been listening to them for a while. I’ve learned a lot and applied some techniques to my business. These podcasts also invite guests who have a lot to say.” Skylar Christensen from Beehive Plumbing.
Publishing frequency: Once a week
Host: Brian Burns
No BS allowed – this is what The Brutal Truth About Sales & Selling podcast promises. Sharing proven sales techniques and strategies, this B2B podcast is ideal for sales professionals.
The podcast’s host, Brian, has been selling for 25 years now, so you can be rest assured anything he shares has been backed by years of experience. He also claims to interview the world’s best B2B enterprise salespeople. The host’s and guest’s collective knowledge is a pot of gold ready to be discovered.
Related: 20+ Sales Statistics to Improve Your Sales Strategy in 2023
“The Brutal Truth About Sales & Selling is a fantastic podcast for B2B sales professionals. Host Brian Burns delves into various aspects of the B2B sales process, including complex sales, strategic partnerships, and account management. Its unabashedly honest and often humorous take on the realities of selling in the B2B space makes it stand out. Whether you’re a sales rookie or a seasoned pro, it’s a goldmine of information.” Tyler Seeger from Retirement Being.
Average episode length: Every week on Tuesday and Friday
Publishing frequency: 30 to 50 minutes
Hosts: James Carbary and Benji Block
Running consistently since 2019, B2B Growth is a popular podcast in the B2B sphere. Hosted by the good folks at Sweet Fish (a podcast agency for B2B brands), you can listen to a diverse set of topics from demand generation to LinkedIn marketing.
This podcast series is shorter than others on our list, which makes it a perfect fit in-between meetings, quick walks, and whatnot. The hosts also go over the latest happenings in the B2B world, helping you to stay up to date.
Related: How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months
“B2B Growth is probably the ultimate B2B podcast, and I can’t recommend it enough. This weekly podcast has extremely knowledgeable and passionate hosts, and it always seems to share the information you need just as you can use it.” Caroline Rood from New York Media Group.
Average episode length: 15 to 40 minutes
Publishing frequency: Twice a week
Hosts: Sam Parr and Shaan Puri
Interested in getting your first million revenue, profit, users, or employees? You better give My First Million a listen.
One of the most popular startup podcasts, hosts Sam and Shaan go into the depth of trending business ideas and discuss their viability. Sometimes, they invite industry leaders to share their expertise with their growing audience.
A catchy song introduction, engaging hosts, and brilliant content makes this B2B podcast a must-listen.
“My First Million Podcast stands out as an exceptional podcast that brings together the brilliant minds of Sam and Shaan. Their thought-provoking content, unique perspectives, and captivating storytelling make each episode an invaluable resource for listeners, providing them with a wealth of ideas, strategies, and frameworks to explore, apply, and tinker with.” Andrew McMahon from HeadwayCreative.
Average episode length: 20 to 90 minutes
Host: Guy Raz
Ever wondered how successful businesses came into being? What inspired their founders, how they got their first users, and did they face any bottlenecks along their journey?
How I Built This podcast explores the above and more in detail. The podcast’s host, Guy, invites successful entrepreneurs to share the story behind their successful brands. Instead of just asking the on-the-surface questions, Guy dives deep into each interview – asking about their failures, moments of doubt, etc.
While you’ll find many episodes on B2C companies along with B2B ones, there is something to learn and apply to your own company.
“Guy Raz’s meticulous preparation and his skillful navigation of tough questions bring an undeniable allure to the podcast. By shedding light on the difficulties faced by business starters, the show offers immense value to the audience, fostering empathy, understanding, and a wealth of practical knowledge.” Andrew McMahon from HeadwayCreative.
Average episode length: 30 to 90 minutes
Publishing frequency: Every week on Monday and Thursday
Listen here: Apple
Host: Tim Ferriss
The author of the best-selling book ‘The 4-hour work week’ is also a successful podcast host. Tim’s podcast, The Tim Ferriss Show, has been rated the best business podcast by Fortune Magazine‘s Term Sheet. If that doesn’t make you want to give this podcast a listen, I don’t know what will.
Each week, Tim interviews successful performers from diverse backgrounds – investing, sports, and business, to name a few. Tim explores their life, what made them a success, their favorite books to read, and more.
Even though each episode can be as long as 3 hours, Tim’s friendly interview approach and ability to extract raw insights maintain the listener’s attention till the end.
“The Tim Ferriss Show examines a variety of subjects, including business, productivity, and personal development. It’s a rich source of B2B thoughts and tactics because of the variety of guests and Tim Ferriss’ insightful questioning approach.” Olivia Lands from Storyville Tales.
Average episode length: 1 to 3 hours
Host: Roland Frasier
What does a business lunch with a successful entrepreneur sound like? Roland Frasier makes this a reality by interviewing successful business professionals and discovering what made them a success.
The serial investor has an interesting style of interviewing his guests. While he extracts all the professional tidbits from them, like growth hacks and strategies, he also discusses their personal lives, so you know what it takes to be a successful entrepreneur.
“Roland is an ex-lawyer who talks about the M&A side of business growth. He breaks down complex topics into relatively easy-to-understand basics.” Casey Stanton from CMOx.
Hosts: Neil Patel and Eric Siu
Going 2,400+ episodes strong, the Marketing School shares bite-sized nuggets of wisdom daily to inspire marketers to become better.
Both Neil and Eric are industry veterans with tons of information, strategies, and tips to share. Each episode focuses on one marketing topic ranging from email marketing to SEO to content marketing, and shares helpful tips for you to excel at.
Since they are mostly 10 minutes long, you can easily fit them into your schedule or binge multiple episodes if you’re like me.
Related: 42 SEO Statistics Marketing Experts Should Be Aware of to Boost Rankings in 2023
“The Marketing School, hosted by Neil Patel and Eric Siu, is a short and to-the-point podcast that provides actionable marketing advice. It’s a great resource for marketers and business owners looking to improve their marketing strategy.” Alan Jones from Locklizard Limited.
Average episode length: 5 to 30 minutes
Publishing frequency: Daily
Host: Sam Dunning
Another no-fluff podcast, the Breaking B2B – B2B Marketing & Demand Generation Podcast, interviews B2B marketing leaders and extracts insights from them related to B2B marketing, demand generation, and revenue growth. Some of the successful B2B brands Sam has interviewed include Cognism, Grenade, and Sales Gravy.
Sam’s thoughtful questions and interview moderation abilities ensure you learn from the lives and experiences of successful marketers.
“This podcast has been extremely helpful in offering personal fundamentals of sales and marketing, including how to best increase your revenue without being a too salesy salesman.” Stefan Campbell from The Small Business Blog.
Average episode length: 10 to 50 minutes
Host: Will Barron
The most downloaded B2B sales podcast, the Selling Made Simple and Salesman Podcast, promises to deliver what its name suggests.
Will understands that salespeople are busy professionals, which is why he has condensed actionable insights into a short podcast. Whether he is sharing his years of experience in driving more sales or interviewing industry experts to explore their success strategies, there is much to learn for aspiring salespeople.
Related: 25 Sales Performance Metrics to Track for Maximizing Sales Potential
“The Salesman Podcast, hosted by Will Barron, focuses on all aspects of sales, from prospecting to closing deals. What sets this podcast apart is Will’s engaging interviewing style and the diverse range of guests he brings. The conversations are practical and thought-provoking, providing actionable strategies to enhance my sales performance. Hearing real-life success stories from top sales professionals keeps me motivated and constantly looking for new ways to excel.” David Reid from VEM Group.
Average episode length: 10 to 20 minutes
Publishing frequency: 6+ a month
Host: Ethan Beute
Optimizing the customer experience is crucial for any business, but especially for a B2B one considering how long the sales cycles are. To help you provide experiences, your customers will love, The Customer Experience Podcast shares weekly tips and strategies from sales, marketing, and customer success leaders.
The podcast aims to drive meaningful information regarding internal team alignment, achieving set KPIs, and providing an experience that appears human. Find topics related to the customer journey, lifecycle marketing, personalization, and automation.
Related: 20 Customer Service Statistics to Help You Deliver a 5-Star Experience
“The Customer Experience Podcast is as straightforward of a podcast as it gets. You’ll learn, hear from experts, and gain a ton of insight that can help you succeed in the B2B world!” Dr. Katherina Riestra from Chapel Trail Dentists of Pembroke Pines.
Average episode length: 30 to 60 minutes
Host: John Wall and Christopher Penn
Started in 2007, the Marketing Over Coffee podcast is an oldie but a goodie. Each week John and Christopher sit over coffee and discuss old and new marketing topics, from SEO to email marketing to multivariate testing. Occasionally, you’ll see interviews with marketing leaders sharing their tips and tactics for excelling at marketing your company.
What makes this podcast such a classic is that it seems like a fun conversation between two friends, and the short format makes it ideal to listen to over your cup of morning coffee.
“Marketing Over Coffee is my final choice for my top 3 because they cover so much ground. Just about everything they state can be used when considering the best B2B tactics, which makes this another fit as the best B2B podcast.” Caroline Rood from New York Media Group.
Average episode length: 20 to 30 minutes
Brian is back with another successful podcast. While his first discussed podcast was focused on driving more sales, B2B Revenue Leadership zooms in on proven and scientific strategies to increase revenue. This podcast is ideal for CEOs, VCs, CROs, CMO,s or those aspiring to be one.
Consider this podcast as your free mentor for hitting the big numbers for your B2B brand. Brian covers a range of topics that often don’t get talked about, like aligning compensation with company goals – putting you on the path towards success.
“The B2B Revenue Leadership Show: Brian Burns hosts this podcast, which focuses on revenue generation and leadership in the B2B space. Brian’s ability to attract high-profile guests who are leaders in their respective industries is commendable. I enjoy this podcast because it provides valuable insights into sales strategies and delves into the mindset and qualities of successful leaders. Hearing their stories and learning from their experiences has helped me develop a more strategic and growth-oriented approach to my role as a Sales Director.” David Reid from VEM Group.
Average episode length: 30 minutes
Host: Andrew Warner
Want to know the behind-the-scene stories of your favorite startups? The Startup Stories from Mixergy podcast has got you covered.
Andrew is able to get influential people on his podcast. Think Barbara Corcoran (yes, one of the sharks on Shark Tank), Paul Graham, and Seth Godin. Andrew asks challenging questions to know the truth behind successful startups, so you can call yourself an accomplished founder in the future.
Related: 7 Startup KPI Dashboard Examples Praised by Decision Makers
“Mixergy – Hosted by Andrew Warner, Mixergy features interviews with successful entrepreneurs who share their stories and insights on how they started and built their businesses. These podcasts have been valuable for me personally and have helped me learn new skills and stay up-to-date with industry trends.” Ben Gold from Recommended Home Buyers.
Host: Reid Hoffman
You can only expect the best content from the co-founder of LinkedIn. Reid hosts the Masters of Scale podcast that interviews successful entrepreneurs on how they grew their businesses. Each episode revolves around an unconventional theory for scaling a business and proves its effectiveness through the words of Reid’s guests.
Reid interviews entrepreneurs from successful B2B companies (Slack, Mailchimp) as well as B2C companies (Spotify, Netflix). He dives deep into each company’s successes and failures, moments of crisis, lessons learned, and more.
What makes this podcast a must-listen is the way it’s produced. The sound effects, original music, and Reid’s narration make this podcast a great auditory experience.
Related: SaaS Scaling: 8 Signs You’re Ready to Scale Your SaaS Business
“Masters of Scale with Reid Hoffman is a phenomenal podcast where LinkedIn co-founder Reid Hoffman explores how companies grow from zero to a gazillion. He tests theories with famous leaders from businesses of all sizes and industries. The reason it’s so useful for B2B businesses is because the focus isn’t just on flashy startups—it’s about concrete lessons drawn from varied business contexts, including challenges that B2B firms face.” Tyler Seeger from Retirement Being.
Host: Dave Gerhardt
Dave Gerhardt, one of the widely recognized names in the B2B SaaS world, hosts the Exit Five podcast, which is your weekly marketing dose of what’s happening in the B2B world.
Dave interviews CMOs and marketing leaders from companies like Zapier, Demandbase, and Superpath to find out their top strategies for excelling in this field. Topics range from product marketing to demand generation, so there is something in store for different professionals to learn from.
Exit Five believes that no one goes to school for B2B marketing, and this podcast can be a good resource for you to get some tips up your sleeve.
“Exit Five Podcast with Dave Gerhardt – This is a great podcast to learn all about B2B marketing that is applicable to any business, small or large. The guests offer both strategic and tactical marketing perspectives to help drive pipeline and brand. Dave is a great host with great insight.” Ed Porter from Blue Chip CRO.
Average episode length: 10 to 60 minutes
Host: Mario Martinez Jr
The Modern Selling Podcast is well for the modern sales professional. If you’re responsible for generating revenue at your company, this podcast has tons of knowledge for you. Mario interviews proven industry sales leaders and explores overlooked topics like using AI for sales and how to manage a team during a crisis.
The funky introduction music and Mario’s peppy voice make this podcast an enjoyable listen.
“The Modern Selling Podcast with Mario Martinez – This talks about a lot of tactical selling tips to help drive sales. I was a guest on it, but before then I was an avid listener and used Mario’s company when I was at my last gig. He’s a great host, very knowledgeable, and gets well-recognized guests on his show talking all things B2B sales.” Ed Porter from Blue Chip CRO.
Average episode length: 30 to 50 minutes
Related: How to Measure Podcast Interview Marketing Metrics
Host: Nick Glimsdahl
If you are a customer service or customer experience professional, then the Press 1 for Nick podcast is worth subscribing and listening to.
While this is not truly a B2B podcast, you’ll still get plenty of useful tips and tactics for providing better customer support. Nick invites leaders from multiple backgrounds, from the U.S. Department of Veteran Affairs to Disney, so no matter your industry, you’ll find a good fit for yourself here.
This podcast claims to be both educational and engaging, and I would have to agree. The information shared is invaluable, and Nick’s curious questions keep the episodes fun till the end.
“Press 1 for Nick hosted by Nick Glimsdahl – This is an excellent podcast from customer service professionals talking all things technology, process, and serving customers. He has had some top-notch talent on the podcast talking about customer experience from all lenses inside an organization.” Ed Porter from Blue Chip CRO.
Hosts: Nick Cegelski and Armand Farrokh
The 30 Minutes to President’s Club promises to make sales tactics and practices digestible and, more importantly, implementable. The episodes are 30 minutes long on average (some even less than 20 minutes) and discuss three actionable strategies in the first 5 minutes, so no time is wasted in over-the-top introductions.
Some episodes feature interviews with sales leaders, discussing their success stories. Others feature Nick and Armand discussing their own insights and what it takes to be an accomplished sales professional.
“If you’re a sales professional, “30 Minutes to President’s Club” is a must-listen. The podcast provides actionable tactics to achieve sales goals. They feature interviews with top sales performers and leaders, along with playbook episodes where the hosts share their own strategies. It’s a valuable resource for sales professionals seeking practical insights.” Michaela Jyra Melo from Musician Authority.
Publishing frequency: 4+ a month
Host: Roberta Fusaro
The famous management consulting firm, McKinsey & Company, hosts a podcast series focused on leadership, strategy, management, and business.
The McKinsey Podcast dives into detail from the company’s popular reports, interviews internal and external subject matter experts, and shares strategies for you to excel at your business. The topics discussed are diverse, some focus on a macro level (global economy and women in the workplace), while others occupy a rather micro level (overcoming burnout).
Major props to the podcast’s production team because each episode sounds like an audio documentary with its sound effects and incredible narration.
“The McKinsey Podcast produced by McKinsey & Company is a renowned global management consulting firm. It covers a wide range of business topics, including industry trends, strategy, leadership, and digital transformation. It provides valuable insights and analysis on various business-related subjects.” Marcus Arcabascio from Property Search.
Average episode length: 15 to 30 minutes
Hosts: Alison Beard and Curt Nickisch
HBR’s IdeaCast is another widely listened to podcast.
Harvard Business Review has created an esteemed reputation over the years and has become a trusted source for factual information – their podcast is no less. Each week Alison and Curt interview leading experts from diverse backgrounds and discuss topics related to business and management.
This podcast is great if you want to stay up to date with what’s happening in the business world. If you’re looking for actionable advice on B2B practices, other podcasts might be a better option.
“The ‘HBR IdeaCast’ was created by Harvard Business Review and includes interviews with eminent academics, professionals, and business leaders who share their perspectives on a range of subjects, such as strategy, leadership, innovation, and management. HBR IdeaCast is a great resource for entrepreneurs looking to keep current on the latest developments and best practices in business since it combines research-backed advice, stimulating discussions, and real-world examples.” Olivia Lands from Storyville Tales.
Host: Carlos Gonzalez de Villaumbrosia
The Product School’s Product Podcast is an excellent choice for product managers and, basically, anyone who’s interested in creating products their customers will love.
Hosted by the company’s CEO, Carlos invites renowned product leaders from companies like Meta, Amazon, and Webflow. He delves into traditional product management topics along with what it takes to climb the career ladder.
Related: 7 Key Product Management Metrics and KPIs Successful Product Managers Track
“The Product Podcast is hosted by Product School, an organization dedicated to training product managers. The podcast features interviews with experienced product leaders from top companies. Listening to it provides valuable knowledge on product strategy, user experience, agile methodologies, and emerging trends in the product management field.” Marcus Arcabascio from Property Search.
Publishing frequency: Every week on Tuesday and Thursday
Host: Jeb Blount
Renowned sales veteran and author of 15 best-selling books, Jeb hosts the Sales Gravy podcast, which helps sales professionals drive more sales and earn commission like never before.
In some episodes, he shares the tips and tricks that he has accumulated over his years of experience. In others, he interviews sales leaders with a proven track record. He discusses their backgrounds, how they got started in sales, and explores a topic in depth in which they have expertise.
“Sales Gravy: Jeb Blount is another wonderful sales podcast that is especially relevant for B2B marketers. Jeb is a best-selling author who is one of the most successful salesmen of our time, which makes this podcast a no-brainer for my list.” Caroline Rood from New York Media Group.
Publishing frequency: Once or twice a month
Hosts: Chalene Johnson and Brock Johnson
This mother-son duo hosts one of the very popular social media marketing podcasts out there, Build Your Tribe. While it mainly focuses on growing on social, some episodes touch on email and podcast marketing as well as general career advice.
When Chalene and Brock are not sharing their tried and tested strategies, they interview guest speakers and zoom in on the chosen topic, discussing lessons that their audience can learn from. Build Your Tribe covers real-life issues faced by marketers, like networking successfully and having a prosperous career in marketing while having ADHD.
Related: Cost-Efficiency Showdown: Paid Search vs Paid Social for SMB Advertising
“Build Your Tribe: Brock and Charlene Johnson are informative, understandable, and engaging. They offer Instagram tips that work.” Janice Wald from Mostly Blogging.
Host: Jeff Breunsbach and Jay Nathan
Gain Grow Retain has been created for customer success professionals on a mission to form loyal relationships with their customers. In some episodes, Jeff and Jay interview customer success leaders from the B2B and tech space and extract insights about growing and scaling businesses.
From churn benchmarks to using ChatGPT for customer success, CSMs can learn a lot from tuning in each week.
“’Gain Grow Retain’ – I listened to this one quite a bit this month, and it provided some helpful information on focusing on customer success.” Dr. Katherina Riestra from Chapel Trail Dentists of Pembroke Pines.
Host: Sky Cassidy
The If You Market B2B podcast follows a casual conversation between Sky and his guests (prominent industry B2B leaders). The combined expertise of the two explores topics related to content marketing, marketing automation, and demand generation, among others.
The casual conversation, coupled with Sky’s humor and interesting questions, makes listening to this long-form podcast an enjoyable experience.
“If You Market is all about B2B marketing strategies, and it can provide a ton of insight for you. Each episode includes an expert and really focuses on growth inside the B2B industry.” Dr. Katherina Riestra from Chapel Trail Dentists of Pembroke Pines.
Average episode length: 40 to 60 minutes
Publishing frequency: Once a month
Host: Jenna Kutcher
Jenna’s The Goal Digger Podcast is for all those professionals who see big dreams and are looking for a map to reach their set destinations. This podcast follows a live-workshop approach and covers topics related to marketing, entrepreneurship, and personal and career growth.
Jenna and her guests (leading women in the industry) share actionable step-by-step strategies so that you can achieve your goals sooner than later.
Jenna quit her 9-5 hustle and became a self-made millionaire. She often shares her journey, so if you’re in a similar boat and are considering doing your own thing, this podcast holds extra value for you.
“The Goal Digger Podcast by Jenna Kutcher – Much like Amy’s podcast, Jenna’s is full of great advice for small businesses and entrepreneurs looking for tips to grow and support their businesses. The episodes tend to be under 45 minutes, so it’s easy to listen while getting ready in the morning or out on a daily walk.” Calan Breckon from Calan Breckon Inc.
Average episode length: 30 to 45 minutes
Publishing frequency: Every week on Monday and Wednesday
Hosts: Kara Swisher and Scott Galloway
Pivot is a little different than the other podcasts we’ve discussed for two reasons. Firstly, it focuses on tech, business, and politics, and secondly, the conversation revolves around the hosts, Kara and Scott.
This may not be the podcast for you if you’re looking for helpful advice or strategies to boost your B2B company. Pivot is an ideal fit if you want to remain updated with what’s happening in the world, are interested in predictions regarding major events, and want to know how changes to the political and tech landscapes will affect your business.
“Pivot with Kara Swisher and Scott Galloway – This one is more informational and news based in the tech world (which is my business world), so I like to keep up to date with what’s going on and the new technology being developed that can help me, my business, and my clients grow (like AI).” Calan Breckon from Calan Breckon Inc.
Average episode length: 1 hour
Publishing frequency: Every week Tuesday and Friday
Host: Amy Porterfield
The podcast Online Marketing Made Easy is exactly what it claims to be. Amy is just like a mentor you need to guide you toward marketing success. Amy breaks down complex marketing processes into bite-sized tactics that are easily implementable.
Apart from sharing her success secrets, Amy interviews marketing leaders and explores topics concerning email marketing, business strategy, and social media marketing, to name a few.
Amy’s energetic conversation skills and peppy music just add to the auditory experience.
“Online Marketing Made Easy podcast with Amy Porterfield – I’ve followed Amy’s podcast since about 2019, and it’s completely changed my life. Before her podcast, I didn’t even have a business, and now I have a very successful online business following so many of the tips and methods she shares on her podcast!” Calan Breckon from Calan Breckon Inc.
Host: Omer Khan
Looking for inspiration to start (or scale) your SaaS business? If so, you must give The SaaS Podcast a listen.
Former Microsoft and Disney alum Omer interviews SaaS founders to know the stories behind their successful companies. These episodes are not just your average on-the-surface interviews. Omer goes in-depth with these interviews asking all the important questions. Some of the leaders he has interviewed are Payman Taei (Visme), Khadim Batti (Whatfix), and Patrick Campbell (Profitwell).
Related: Essential GA4 Events for Optimizing Your SaaS Marketing Funnel
“It’s interesting to hear the stories of others building B2B products and learn of their challenges and successes.” Doug Dosberg from HeyTaco.
Host: John Warrillow
If you’re a founder interested in selling your business, the Built To Sell podcast is for you.
Each week John interviews an entrepreneur who recently sold a business and enquires the reason behind this big move, any mistakes they made, and what advice they could share with founders in similar situations.
This podcast serves a niche audience, but that doesn’t mean it is any less valuable. Selling your business is perhaps one of the biggest decisions of your professional life, it only makes sense to listen to the experts before.
“It’s interesting to hear the stories of people who have sold their companies, and it helps me understand, prepare, and craft strategies for the future sale of my own company.” Doug Dosberg from HeyTaco.
Average episode length: 40 to 80 minutes
Host: Benjamin Shapiro
The MarTech Podcast shares daily short episodes, so you’re never running out of ideas to grow your company.
Benjamin interviews marketing leaders from diverse backgrounds and asks about their career paths, current role challenges, what they have succeeded at, what they would do better, and actionable tips for their listeners.
Benjamin also asks about the tools they use to execute their strategies, enabling you to build a solid tool stack without experiencing the hit-and-trial phase.
“Benjamin Shapiro’s ‘The MarTech Podcast’: This podcast appeals to me because it delves into the convergence of marketing and technology, examining how technology affects B2B marketing techniques. Benjamin Shapiro interviews marketing professionals, technology experts, and entrepreneurs about issues such as marketing automation, data analytics, artificial intelligence (AI), and digital marketing trends.” Derrick Hathaway from VEM MEDICALS.
Hosts: Bill Caskey and Bryan Neale
Running strongly for 16 years now, The Advanced Selling Podcast is a goldmine for sales professionals. Both Bill and Bryan have been in the sales field for 20+ years and have gathered tons of insights and strategies to help salespeople achieve more than their KPIs.
In these short-form episodes, Bill and Bryan pick a topic, ranging from prospecting to cold calling to forecasting, and share their helpful advice on it. The fun and quirkiness of the hosts just add to the likeability of this podcast.
“Bill Caskey and Bryan Neale’s ‘The Advanced Selling Podcast’: Bill Caskey and Bryan Neale discuss their B2B sales skills, assisting listeners in improving their sales effectiveness. This one appeals to me because it covers themes such as sales attitude, prospecting, connection development, and closing deals. It provides sales professionals with practical tips, methods, and techniques.” Derrick Hathaway from VEM MEDICALS.
Average episode length: 15 to 20 minutes
Host: Lenny Rachitsky
Lenny’s Podcast is recommended for product managers and growth marketers who are looking for tried and tested strategies for making a desirable product.
Lenny interviews successful leaders from high-growth companies like Canva and Stripe. He asks for their actionable strategies to build and grow your product. This is a longer-form podcast, so each episode has tons of valuable tactics for you to learn from.
“I really enjoy Lenny’s Podcast, because — while it’s mostly focused on Product Management — it provides a lot of useful insights for any SaaS company. I hear similar problems and issues that companies are facing, and how they solved them, and it helps to provide context for our own issues and insights for how we can begin to tackle them.” Bernard Meyer from Omnisend.
Host: Matt Heinz
The last B2B podcast on our ultimate list is yet another sale based. This just proves that even though product-led growth is on the rise, sales-led growth is still not forgotten.
The Sales Pipeline Radio shares expert-backed strategies covering the entire sales pipeline. Matt interviews B2B sales and marketing leaders and asks the important questions occupying the minds of marketers. All these insightful strategies are then wrapped up in 20-minute podcasts for people to listen to and implement.
Related: 8 Best Tools & Tips for Managing Your Sales Pipeline Effectively
“The Sales Pipeline Radio podcast combines the topics of sales and marketing, hosting entrepreneurs that are well-versed in sales and marketing. They address how to achieve greater volume, and sales conversions through marketing tactics.” Stefan Campbell from The Small Business Blog.
Average episode length: 20 minutes
This just concludes our ultimate list of the best B2B podcasts for marketing, sales, customer success, and product professionals, along with entrepreneurs.
While we are guilty of offering too many options to choose from, we understand busy professionals might not have the time to commit to many of the podcasts discussed above.
If you had to subscribe to a single B2B podcast, let it be Metrics & Chill. No matter if you’re in marketing, sales, customer success or product development, one thing is common amongst all B2B, and that’s the commitment to driving predictable, consistent growth.
Metrics & Chill can help you learn just that by helping you understand how seasoned B2B leaders use a combination of data, experience, and gut to grow. In each episode, B2B experts how they use data, forecast growth, set and hit goals, grow revenue, and much more.
Want to give it a try? Listen to Metrics & Chill on your preferred podcast streaming platform today.
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Saffa is a freelance content writer for SaaS and B2B businesses. Besides writing, she enjoys indulging in the occasional Netflix binge, hanging out with friends, and cooking up a storm in the kitchen.
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