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About the Show

Your company has data. Lots of it. Marketing data, sales data, revenue data—you’re always collecting it. But how do you actually use it to improve performance and ultimately, increase revenue?

That’s the question we answer in Move The Needle. Each episode, we sit down with executives, RevOps pros, and GTM leaders from top companies to unpack the data-driven strategies behind their biggest wins. From setting targets and crafting plans to improving marketing and increasing sales, our guests share real stories of how data helped them get unstuck and drive growth.

Sign up for our bi-weekly newsletter to get the top takeaways, step-by-step playbooks, and templates you can use right away. 

Hosted by Ali Orlando Wert

Director of Content Marketing & Brand at Databox

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Recent Episodes

Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth

Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth

Scaling a business shouldn’t feel like a game of chance. But for many executives, that’s exactly what it feels like – working harder, adding new …

How to Get Marketing Out of the Order-Taking Trap: Kyle Lacy’s CREM Framework

How to Get Marketing Out of the Order-Taking Trap: Kyle Lacy’s CREM Framework

Marketing should be the hub of go-to-market strategy – not the internal agency that just says “yes” to everything. But what does it take to …

Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)

Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)

Amanda Natividad coined the term “zero-click content,” and now it’s everywhere. But there’s still a lot of confusion about what it is, how to do …

How Wynter Builds (and Measures) a Brand-First Marketing Strategy

How Wynter Builds (and Measures) a Brand-First Marketing Strategy

With organic traffic still plummeting, many B2B brands are searching for new ways to make up the gap in leads. An oldie but goody that’s …

From Wishful Thinking to Predictable Growth: How to Pressure-Test Your Forecasts with Conversion Modeling

From Wishful Thinking to Predictable Growth: How to Pressure-Test Your Forecasts with Conversion Modeling

“When you don’t look at the pieces of the puzzle that add up to whether something is attainable, you’re shooting in the dark.” — Bec …

How to demystify lead sources with self attribution reporting (with Chris Strom, ClearPivot)

How to demystify lead sources with self attribution reporting (with Chris Strom, ClearPivot)

“There’s all these other reasons that people are finding your company that are not SEO related, but if you just say, ‘Well, they came from …