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About the Show

Your company has data. Lots of it. Marketing data, sales data, revenue data—you’re always collecting it. But how do you actually use it to improve performance and ultimately, increase revenue?

That’s the question we answer in Move The Needle. Each episode, we sit down with executives, RevOps pros, and GTM leaders from top companies to unpack the data-driven strategies behind their biggest wins. From setting targets and crafting plans to improving marketing and increasing sales, our guests share real stories of how data helped them get unstuck and drive growth.

Sign up for our bi-weekly newsletter to get the top takeaways, step-by-step playbooks, and templates you can use right away. 

Hosted by Ali Orlando Wert

Director of Content Marketing & Brand at Databox

Get real stories from the experts you trust…

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Recent Episodes

Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)
Playbooks

Zero-Click Content Isn’t the Enemy of ROI – It’s the Future (w/ Amanda Natividad, SparkToro)

Amanda Natividad coined the term “zero-click content,” and now it’s everywhere. But there’s still a lot of confusion about what it is, how to do …

Author's avatar by Ali Orlando Wert | Jul 22
How Wynter Builds (and Measures) a Brand-First Marketing Strategy
Playbooks

How Wynter Builds (and Measures) a Brand-First Marketing Strategy

With organic traffic still plummeting, many B2B brands are searching for new ways to make up the gap in leads. An oldie but goody that’s …

Author's avatar by Ali Orlando Wert | Jul 10
From Wishful Thinking to Predictable Growth: How to Pressure-Test Your Forecasts with Conversion Modeling
Playbooks

From Wishful Thinking to Predictable Growth: How to Pressure-Test Your Forecasts with Conversion Modeling

“When you don’t look at the pieces of the puzzle that add up to whether something is attainable, you’re shooting in the dark.” — Bec …

Author's avatar by Ali Orlando Wert | Jun 30
How to demystify lead sources with self attribution reporting (with Chris Strom, ClearPivot)
Playbooks

How to demystify lead sources with self attribution reporting (with Chris Strom, ClearPivot)

“There’s all these other reasons that people are finding your company that are not SEO related, but if you just say, ‘Well, they came from …

Author's avatar by Ali Orlando Wert | Jun 30
How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)
Playbooks

How to Use Three Key Metrics to Define (and Improve) Your ICP (w/ Ryan Milligan, QuotaPath)

Can you describe who your ideal customer is? Who are your best-fit customers: the ones who get the most value from what you do, and …

Author's avatar by Jeremiah Rizzo | Jun 30
Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)
Playbooks

Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)

I recently had the pleasure of chatting with Dots Oyebolu on the podcast, where we talked about marketing metrics that matter (LTV, ACV, revenue), his …

Author's avatar by Jeremiah Rizzo | Jun 30