Metrics & Chill

Your swipe file for discovering new and innovative ways for moving the numbers.

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About the show

On Metrics & Chill, we sit down with founders, marketers, and salespeople from a variety of industries to hear how they improve one specific metric that’s had a meaningful impact on their business. Each episode features a different metric. Think of this show as your swipe file for discovering new ways for moving the numbers.

John Bonini
John Bonini
Director of Marketing, Databox

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Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Rachael Bassey Metrics & Chill Podcast   |  Jun 18

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Metrics & Chill Podcast

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Rachael Bassey Metrics & Chill Podcast   |  Jun 11

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Metrics & Chill Podcast

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

Rachael Bassey Metrics & Chill Podcast   |  Jun 4

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Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17%

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Rachael Bassey Metrics & Chill Podcast   |  May 21

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Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Rachael Bassey Metrics & Chill Podcast   |  May 14

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Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Avatar Metrics & Chill Podcast   |  May 7

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Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400% in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Avatar Metrics & Chill Podcast   |  Apr 30

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Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20%

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Avatar Metrics & Chill Podcast   |  Apr 23

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Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400% in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Avatar Metrics & Chill Podcast   |  Apr 16

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Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Avatar Metrics & Chill Podcast   |  Apr 9

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Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Avatar Metrics & Chill Podcast   |  Apr 2

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Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Avatar Metrics & Chill Podcast   |  Mar 26

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Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Avatar Metrics & Chill Podcast   |  Mar 19

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Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Avatar Metrics & Chill Podcast   |  Mar 12

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Uncategorized

How Jasz Rae Digital Generates MQLs for High-Dollar Clients

Learn how Jasz Rae Digital created their own SQLs for high-dollar clients by bringing in more marketing-qualified leads (MQLs) and nurturing them.

Avatar Uncategorized   |  Mar 5

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Metrics & Chill Podcast

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Avatar Metrics & Chill Podcast   |  Feb 26

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Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Avatar Metrics & Chill Podcast   |  Feb 19

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Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Avatar Metrics & Chill Podcast   |  Feb 12

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Uncategorized

How (and Why) ThriveHive Went All-In On Small, Local Businesses

ThriveHive CMO Dan Slagen shares the challenges of marketing to the SMB, how to build a marketing strategy around those challenges, and why partner marketing has been the key to it all.

John Bonini Uncategorized   |  Dec 2 2019

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Ground Up Podcast

From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook with Ellie Mirman

On this episode of Ground Up, Ellie Mirman shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed that inbound playbook at 2 other early-stage SaaS companies.

John Bonini Ground Up Podcast   |  Oct 28 2019

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Ground Up Podcast

How to Partner with Other Firms to Extend Your Capabilities & Serve Your Clients Better

The story of how two specialized agencies grew by leveraging each other’s strengths to serve their clients’ better.

Avatar Ground Up Podcast   |  Jun 26 2018

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Ground Up Podcast

Inside Help Scout’s Mission to Optimize The Customer Experience First

They’ve grown to 75 employees in 50+ cities, have been profitable since year 2, and have raised $12 million as a tool to further their mission–here’s the story of everything in between.

John Bonini Ground Up Podcast   |  Jun 1 2018

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Ground Up Podcast

Basecamp’s Journey to 100,000 Paying Customers

Jason Fried on Basecamp’s beginnings, staying bootstrapped, and why they don’t care about world dominance.

John Bonini Ground Up Podcast   |  Mar 23 2018

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Ground Up Podcast

How One SaaS Startup Achieved Profitability in 2 Years

Tettra was running out of money. After failing to raise seed funding in the summer of 2017, its cofounders decided to chase a more ambitious goal–profitability.

John Bonini Ground Up Podcast   |  Feb 27 2018

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Ground Up Podcast

Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

Ken Segall, former ad agency creative director for NeXT and Apple, shares the values that drove Apple’s success as well as some of the most iconic advertisements of a generation.

John Bonini Ground Up Podcast   |  Feb 12 2018

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Ground Up Podcast

Drift’s Approach for Getting Closest to the Customer

Drift’s VP of Customer Success shares how her team thinks about scaling conversations, relationships, and one-to-one communication in a world of automation.

John Bonini Ground Up Podcast   |  Feb 6 2018

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Ground Up Podcast

How Ceros is Disrupting Content Marketing & Why You Need to Care

Ceros’ VP of Marketing on maintaining 70% year-over-year growth by empowering brands to create more interactive and engaging content.

John Bonini Ground Up Podcast   |  Feb 1 2018

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Ground Up Podcast

Forget the Funnel: How SaaS Marketers Can Think More Strategically

The former VP of Marketing at Unbounce shares 15 years of marketing experience and her inspiration for giving it all away.

John Bonini Ground Up Podcast   |  Jan 30 2018

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Ground Up Podcast

Help Scout’s Next Phase of Growth

Tim Thyne on how Help Scout scaled its self-serve model and how a product-driven company gets comfortable with the idea of “sales.”

John Bonini Ground Up Podcast   |  Jan 25 2018

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Ground Up Podcast

Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization

As he prepares to leave the company he founded to start anew, Fishkin shares details on how Moz built its product and audience, the importance of owned assets, and what he’s thinking of next…

John Bonini Ground Up Podcast   |  Jan 16 2018

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Ground Up Podcast

What Changes After Your First 100 Customers? [Podcast]

Pete Caputa shares his experience on the next phase of growth after securing product/market fit, including things that get easier, things that get harder, and the things that have to change.

John Bonini Ground Up Podcast   |  Jan 12 2018

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Marketing

How One Startup Is Disrupting The Way You Send Marketing and Sales Emails

Mike Donnelly was in enterprise sales for 13 years and found it increasingly more difficult to reach his customers. Here’s his story on how he’s continuing to solve that problem.

John Bonini Marketing   |  Jan 8 2018

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Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas has worked with hundreds of agencies across 30 countries to solve a set of common challenges with unique solutions. Hear what he’s learned and how he’s helping.

John Bonini Agencies   |  Jan 2 2018

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Marketing

Here’s How One Agency Went from Out of Business to the Inc. 5000

Tiffany Sauder on how she led Element Three from the brink of failure to the Inc. 5000 and $10 million in annual revenue.

John Bonini Marketing   |  Dec 21 2017

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Marketing

How Joanna Wiebe Is Changing the Way You Approach Long-Form Content Forever

Through years of writing high-converting copy for companies like Buffer, Wistia, Invision, and Shopify, Wiebe tells the story of how she was inspired to launch Airstory to help everyone that writes for a living create better work.

John Bonini Marketing   |  Dec 12 2017

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Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

It’s been 12 years since Paul Roetzer founded PR 20/20. Since then he’s learned a lot through personal growth, business success, developing and retaining talent, and so much more.

John Bonini Agencies   |  Dec 5 2017

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Marketing

Building, Launching, & Growing Unbounce

Fresh off the successful launch of Landing Page Analyzer, Unbounce’s Oli Gardner and Stefanie Grieser sat down to discuss the company’s growth and evolution through the years.

John Bonini Marketing   |  Nov 28 2017

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Marketing

How LeadQuizzes Bootstrapped to Over $1M in Annual Revenue in Under Two Years

Founder Jeremy Ellens on how the company transitioned from a service-based agency to bootstrapped SaaS startup.

John Bonini Marketing   |  Nov 9 2017

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Marketing

How Crayon Grew Its Website Inspiration Tool into a Force for Market Insights [Podcast]

Crayon co-founder Jonah Lopin talks about the initial challenges in starting his own company and the pivot that led to its continued success.

John Bonini Marketing   |  Nov 3 2017

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Marketing

A 3x Startup Leader on Finding Your First 100 Customers

In episode 3 of Ground Up, Databox CEO Pete Caputa shares the lessons he’s learned from building the initial customer base for three different startups.

John Bonini Marketing   |  Oct 26 2017

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Spotlight

Databox is Launching A Podcast

We’re excited to introduce Ground Up, a podcast that tells the real stories behind the highs and lows of building something great.

John Bonini Spotlight   |  Oct 23 2017