What if you could tell, ahead of time, which deals would close and where leads get stuck or drop off in your sales cycle? That’s ...
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
“What gets measured, gets managed.” – Peter Drucker Sales management is not for the faint of heart. Not only are managers responsible for recruiting, retaining, ...
As any good marketer or salesperson knows, all the tools in the world won’t do you any good unless you know how to use them ...
For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...
Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...
The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...
Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...
Over half of a company’s sales time is wasted on poor prospects. Whether you’re cold calling, emailing or following-up with people on your “to contact” ...
If your business offers a freemium product or a time-boxed free trial, you have one goal: converting those trial users to paid customers. Of course, ...
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