Sales

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Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers
Marketing

Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers

The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...

Author's avatar by Tamara Omerovic | Jul 11, 2024
The Only Cold Email KPIs That Matter for 2018
Sales

The Only Cold Email KPIs That Matter for 2018

Ok, it’s not just 2018. The cold email KPIs that matter now are the same as the ones for 2017 and even before then. What ...

Author's avatar by Justin McGill | May 17, 2022
Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics
Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

If you are solely measuring your sales reps based on number of opportunities created or deals closed, you stand little chance in helping them improve. Sure, that ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
How To Craft An Annual Sales Plan That Accurately Predicts Growth
Sales

How To Craft An Annual Sales Plan That Accurately Predicts Growth

It’s that time of year. The painful ritual of creating an annual sales plan is upon us. This time of year is a mix of ...

Author's avatar by Doug Davidoff | Dec 20, 2023
7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing
Marketing

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

Two days ago, I received a survey from my friends at two marketing agencies, MPull and We Are Marketing. It was on one of my favorite topics: ...

Author's avatar by Peter Caputa IV | Jun 23, 2017
Set Up HubSpot’s Free CRM in These 9 Simple Steps
Management

Set Up HubSpot’s Free CRM in These 9 Simple Steps

75% of sales managers say that using a Customer Relationship Management (CRM) system helps them increase sales and companies who invest in a CRM generate ...

Author's avatar by Peter Caputa IV | Dec 20, 2023
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