Blog

Blog about Business Analytics, KPIs and product updates

Read more
Marketing

What Is a Good Email CTR? (+ 6 Pro Tips on How to Increase It)

55 email marketing pros share what is a good email click-through rate for any business, and share 6 actionable tips for improving it.

Stefana Zaric Marketing Stefana ZaricStefana Zaric   |  Dec 1

Read more
People & Culture

Playmaker Spotlight: Uroš Trstenjak, Engineering Manager

In this Spotlight we’re introducing Uroš Trstenjak and his journey from pharmaceuticals to Software Engineering.

Masa Sajko People & Culture   |  Dec 1

Read more
Metrics & Chill Podcast

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Jeremiah Rizzo Metrics & Chill Podcast   |  Nov 30

Read more
Marketing

How to Maximize Your Paid Advertising ROI in a World Without Cookies

With third-party cookies going away, where should marketers turn? We consulted the experts on how to perform paid marketing without cookies.

Melissa King Marketing   |  Nov 28

Read more
Content Marketing

28 Blog KPIs for Measuring Your Content Performance (Recommended by 70+ Marketers)

We asked 70+ marketers to weigh in on the most important blog KPIs. They shared 28 different KPIs that help you measure progress toward all of your goals.

Filip Stojanovic Content Marketing   |  Nov 28

Read more
People & Culture

How We’re Bringing Databox Company Values to Life

The Databox values are more than just a few words on a page; they are the foundation of our company culture. We see our 6 values much like our DNA; they influence how we make decisions, interact with each other, achieve goals and even hire new Databox Playmakers.

Masa Sajko People & Culture   |  Nov 28

Read more
SEO

How to Improve the Organic CTR for Your Pages & Blog Posts

The average organic CTR for any business is 2%. If your results aren’t hitting those benchmarks, follow these best practices to improve it.

Filip Stojanovic SEO   |  Nov 28

Read more
Marketing

27 Blogging Statistics That Will Shape Your Content Strategy in 2023

Want to take your blogging strategy to the next level? We’ve prepared 27 blogging statistics that will help you get the most out of every campaign.

Avatar Marketing   |  Nov 24

Read more
Marketing

How to Make a YouTube Video Go Viral (with 8 Easy Tips)

Lots of factors go into making a YouTube video go viral. In this post, we boil these factors down to 8 easy tips recommended by the experts.

Masooma Memon Marketing   |  Nov 22

Read more
Integrations

Migrating to Google Analytics 4 with Databox

No more delays—let’s start the process together.

Marija Hladni Integrations   |  Nov 21

Read more
Marketing

What Is a Good Google Ads Conversion Rate and How Can You Improve It?

Compare your results and maximize your Google Ads conversion rate with these tried-and-true tips from over 60 marketing professionals.

Stefana Zaric Marketing   |  Nov 18

Read more
Marketing

15 Ways to Optimize your Facebook Ads Bid Strategy

Should you set bids for your campaigns or let Facebook automate the campaign delivery? Nearly 50 pros weigh in with their best Facebook bid strategy tips.

Filip Stojanovic Marketing   |  Nov 16

Read more
Analytics

How to Benchmark Your Website’s Performance: A Detailed Metrics Breakdown

A full guide on the most important metrics you should benchmark to understand how your website’s performance measures up with the competition.

Avatar Analytics   |  Nov 16

Read more
Metrics & Chill Podcast

Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Jeremiah Rizzo Metrics & Chill Podcast   |  Nov 16

Read more
Analytics

The 16 Most Useful Google Analytics Reports (Recommended By Experts)

With so many metrics to track and dimensions to filter them by, what are the most useful reports to run in Google Analytics? Nearly 50 marketers weigh in.

Avatar Analytics   |  Nov 14

Read more
Marketing

9 Expert Ways to Identify the Target Audience for Your Website

You’ve invested a lot of time, money, and resources into creating a website. Now, here’s how to ensure you’re targeting and attracting the right audience.

Filip Stojanovic Marketing   |  Nov 14

Read more
Analytics

Google Analytics 4 Custom Dimensions 101 Guide

Having trouble learning the ropes around custom dimensions in GA4? This article will walk you through everything you need to know.

Filip Stojanovic Analytics   |  Nov 10

Read more
Metrics & Chill Podcast

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Jeremiah Rizzo Metrics & Chill Podcast   |  Nov 9

Read more
Databox Reports

How to Run a Successful All-Hands

Learn how to plan and execute a successful all-hands meeting with the help of Databox Reports

Marija Hladni Databox Reports   |  Nov 8

Read more
Analytics

What Is a Good Bounce Rate for a Landing Page? 40+ Marketers Share Their Thoughts and Tips for Improvement

Is your landing page bounce rate too high? You might be missing the bigger picture. Learn how to differentiate a good landing page bounce rate from one that needs fixing.

Filip Stojanovic Analytics   |  Nov 8

Read more
Marketing

Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors

Almost 40% of SEOs don’t have a budget for link building. In this guide, 80+ experts share how they build free backlinks to maximize their small (or lack of) budget.

Filip Stojanovic Marketing   |  Nov 7

Read more
Analytics

Switching to Google Analytics 4: Common Concerns and How to Overcome Them

Want to switch to GA4 but still have concerns about the platform? You’re not alone. We’ve talked to 40+ marketers about their most common concerns and how to overcome them.

Avatar Analytics   |  Nov 3

Read more
Metrics & Chill Podcast

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Jeremiah Rizzo Metrics & Chill Podcast   |  Nov 2

Read more
Marketing

19 Email Marketing Statistics That Will Help Marketers Maximize Their ROI in 2023

Planning your email marketing strategy? Check out these 19 email marketing statistics that will help you get the most out of your campaign.

Nevena Rudan Marketing   |  Nov 1

Read more
Marketing

How to Use Tags on YouTube to Increase Channel Views: A Guide with Expert Tips

How to reach the right users and increase channel views on the second biggest search engine? We asked 40+ pros to share their best YouTube tagging tips.

Stefana Zaric Marketing   |  Oct 27

Read more
Metrics & Chill Podcast

Increasing Monthly Recurring Revenue (MRR) by 10x

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Jeremiah Rizzo Metrics & Chill Podcast   |  Oct 26

Read more
Analytics

How Are Companies Measuring Podcast Success? 8 Successful Brands Share Their Frameworks, Best Practices and Tips

Having trouble measuring the success of your podcast? We asked 8 successful brands to share their frameworks.

Filip Stojanovic Analytics   |  Oct 25

Read more
Analytics

Google Analytics 4 Metrics Tutorial: Everything You Need to Know Before You Transition to the New Platform

Want to make your transition to GA4 as smooth as possible? This GA4 metric tutorial will show you everything you need to know.

Filip Stojanovic Analytics   |  Oct 20

Read more
Analytics

Benchmark Your Company’s Performance with Databox Benchmark Groups

Discover how your company measures up against similar companies based on your KPIs.

Marija Hladni Analytics   |  Oct 20

Read more
Metrics & Chill Podcast

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Jeremiah Rizzo Metrics & Chill Podcast   |  Oct 19

Read more
Analytics

50+ Social Media Experts Share Their Favorite Facebook Analytics Tools

With over 200 Facebook analytics tools on the market, we asked over 50 social media marketers to weigh in on their go-to tools.

Jessica Malnik Analytics   |  Oct 18

Read more
Analytics

Google Analytics 4 Migration: A Step By Step Guide

GA4 migration is a surprisingly involved process with a lot of pitfalls that can cause you to waste time, or worse — lose data. Here’s how you can make your transition from UA to GA4 much smoother.

Avatar Analytics   |  Oct 12

Read more
Metrics & Chill Podcast

Increasing ABM Account Engagement by 50 Percent

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Jeremiah Rizzo Metrics & Chill Podcast   |  Oct 12

Read more
Agencies

To Niche or Not to Niche? The Benefits and Drawbacks of Niching Your Digital Marketing Agency

Wondering if niching down is the right move for your agency? We’ve interviewed 87 businesses to identify the current state of the market and show you the best path forward.

Avatar Agencies   |  Oct 10

Read more
Marketing

15 Popular Types of YouTube Videos for Businesses to Produce in 2022

YouTube videos offer infinite creative options for your marketing campaign. Try one of these 15 types of YouTube videos for your next upload.

Melissa King Marketing   |  Oct 6

Read more
Metrics & Chill Podcast

Increasing Inbound to MQL Conversion by 20 Percent

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Jeremiah Rizzo Metrics & Chill Podcast   |  Oct 5

Read more
Analytics

Overcome Financial Reporting Challenges with These 6 Best Practices

We asked 34 businesses to shed some light on the best financial reporting practices. Here’s what they said.

Avatar Analytics   |  Oct 4

Read more
Analytics

10+ Popular Business Analysis Techniques Companies Use in Their Strategic Plans

50+ companies share the business analysis techniques they found to be most valuable in their strategic planning.

Filip Stojanovic Analytics   |  Sep 28

Read more
Metrics & Chill Podcast

Growing Organic Visitors by 299%

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Jeremiah Rizzo Metrics & Chill Podcast   |  Sep 28

Read more
Marketing

6 Best Practices for Effective Ecommerce PPC Management

Dive into these expert-recommended tips for eCommerce PPC management to grow your sales and maximize ad spend.

Masooma Memon Marketing   |  Sep 26

Read more
Analytics

Which Comes First: The Goal Or The Strategy?

We surveyed 91 companies about whether they set the goal or the strategy first. They shared their thoughts and tips on what’s more important and how to ensure both align in the best way.

Avatar Analytics   |  Sep 22

Read more
Metrics & Chill Podcast

Driving 3,500 Paid Accounts Through a Virtual Event

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Jeremiah Rizzo Metrics & Chill Podcast   |  Sep 21

Read more
Marketing

YouTube Video Ideas That Helped 40 Businesses Grow Their Audience and Attract More Customers

Having trouble coming up with new YouTube video ideas? These recommendations from 40+ marketers might give you the inspiration you need.

Filip Stojanovic Marketing   |  Sep 19

Read more
Management

How Small Businesses Deal with Inflation: Cost Cutting vs Spend Optimization

Is your small business struggling with inflation? Not sure whether to cut costs or optimize spend? We’ve analyzed 55 small businesses in an attempt to help you solve this dillemma.

Avatar Management   |  Sep 16

Read more
Analytics

Average Session Duration: Industry Benchmarks & 10 Pro Tips on How to Improve It

How long do users stay on your website? 50+ experts spill their secrets on how to improve your average session duration and what numbers to aim for.

Stefana Zaric Analytics   |  Sep 15

Read more
People & Culture

Onboarding new team members into Databox culture

How we’re weaving our company culture into every activity – from the start of the hiring process throughout the onboarding.

Masa Sajko People & Culture   |  Sep 14

Read more
Metrics & Chill Podcast

Improving Scaled to Productivity

Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through training, and be successful at their role, driving $700,000 in profit.

Jeremiah Rizzo Metrics & Chill Podcast   |  Sep 14

Read more
Marketing

Drive More Traffic to Your YouTube Channel with These 12 Pro Tips

From posting consistently to optimizing your video titles and thumbnails, here are the tactics you can use to drive more traffic to your channel.

Jessica Malnik Marketing   |  Sep 13

Read more
Analytics

Gathering and Understanding Dashboard Requirements: What to Do Before Building a Dashboard

Learn how to get create a process to unearth dashboard requirements that help you build usable, visually engaging, and actionable reports.

Masooma Memon Analytics   |  Sep 9

Read more
Marketing

What Is a Good CTR for Facebook Ads? 6 Expert Tips on How to Improve It

We asked 60+ marketing experts to share their average Facebook ads CTR (click-through rate) and some tried-and-true tactics to improve it.

Stefana Zaric Marketing   |  Sep 8

Read more
Analytics

8 Metrics and KPIs You Need to Track in Your Payroll Metrics Dashboard

Running a payroll metrics dashboard will help you pay and manage your team efficiently. Discover eight metrics to include on your dashboard.

Melissa King Analytics   |  Sep 7

Read more
Metrics & Chill Podcast

Driving Inbound SAO’s in 3 Steps

MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs.

Jeremiah Rizzo Metrics & Chill Podcast   |  Sep 7

Read more
Analytics

Measure Team Performance Effectively with These 30+ KPIs and Metrics

From revenue and conversion rates to first response time, team velocity, and burndown, here are some of the most popular team metrics to include in your dashboard.

Jessica Malnik Analytics   |  Sep 5

Read more

9 Social Media Algorithm Hacks That Marketers Swear By

Learn how you can make each platform’s social media algorithm work in your favor, so each campaign you execute is a success on social.

Masooma Memon   |  Sep 2

Read more
People & Culture

How we’re shaping our people-first culture at Databox

Our journey of creating an environment in which everyone is excited to join, motivated to grow, and inspired by the company’s mission

Masa Sajko People & Culture   |  Sep 1

Read more
Analytics

15 Ways to Use Google Analytics to Track and Improve Your SEO Performance

Want to learn how to harness the power of Google Analytics and properly measure your SEO performance? 50+ SEOs share their best hacks.

Filip Stojanovic Analytics   |  Sep 1

Read more
Integrations

New Integration: Matomo Is Now Available In Databox

Get access to over 70 Matomo metrics in Databox

Marija Hladni Integrations   |  Aug 31

Read more
Analytics

16 KPIs and Metrics Your Should Include in a Retail KPI Dashboard

Retail businesses and consultants share which KPIs and metrics they track to monitor the performance of stores.

Masooma Memon Analytics   |  Aug 31