Blog

Blog about Business Analytics, KPIs and product updates

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Sales

5 Ways Experts Leverage Data to Identify New Sales Opportunities

Insights into your current customers’ data can help attract more prospects and create more cross-sell and upsell opportunities. Here’s how experts do it.

Stefana Zaric Sales Stefana ZaricStefana Zaric   |  Jan 26

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Metrics & Chill Podcast

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Jeremiah Rizzo Metrics & Chill Podcast   |  Jan 25

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Marketing

How to Set Up & Use Google Analytics Across Multiple Websites

If Google Analytics isn’t configured properly across multiple websites, your performance data could be skewed. Here are 12 ways to properly set up and use Google Analytics across multiple websites.

Jessica Malnik Marketing   |  Jan 25

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Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Elise Dopson Sales   |  Jan 25

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Reporting

Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices

Not sure how to create a comprehensive sales pipeline report? Here is everything you need to know to optimize the pipeline reporting process.

Filip Stojanovic Reporting   |  Jan 25

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Content Marketing

How to Structure a Great Content Team: 50+ Experts Share Their Insights

From writers and editors to content strategists, social media managers, and designers, here is a framework for building your team along with 21 tips for scaling your content production.

Jessica Malnik Content Marketing   |  Jan 25

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Sales

16 Essential SaaS Sales Metrics You Should be Tracking

Can’t decide which SaaS sales metrics to track and measure? Nearly 30 SaaS sales pros weigh in with the top SaaS metrics they are looking at each week.

Jessica Malnik Sales   |  Jan 25

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Marketing

15 Free Marketing Report Templates for More Efficient Agency Reporting

Looking for examples for creating your next marketing report? Here’s everything you need, including plug-and-play marketing reports, for your next meeting.

Stefana Zaric Marketing   |  Jan 25

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Marketing

The 14 Website Engagement Metrics Every Marketing Team Should Be Tracking

Besides traffic, what are the most important website engagement metrics every marketing team should track? We asked 60 marketers to share their thoughts.

Avatar Marketing   |  Jan 25

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Databox Reports

The 10 Most Important Google Ads Metrics [Original Data]

We analyzed thousands of Datablocks to uncover the paid search metrics our customers track most often. These 10 Google Ads metrics topped the list.

John Bonini Databox Reports   |  Jan 25

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Analytics

15 Essential Project KPIs That Benefit the Entire Team

From cost estimates and project ROI to schedule variance and task completion rates, project managers share the top KPIs they are monitoring.

Jessica Malnik Analytics   |  Jan 25

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Marketing

The 6 Most Effective Lead Nurturing Strategies that Work Right Now

1/3 of the respondents to our latest survey say >50% of their qualified leads aren’t ready to buy. Here’s how they nurture those leads toward conversion.

Jessica Greene Marketing   |  Jan 25

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Sales

SMART Sales Goal Examples from 30+ Sales Professionals

Need to set more realistic and attainable sales goals? Start with the SMART framework. Here are a few examples from 30+ sales professionals you can swipe.

Belynda Cianci Sales   |  Jan 25

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Marketing

SEO for Startups: 150 Experts Explain What to Do and What to Avoid

A third of marketers say content marketing is the most important SEO task for a startup, but it’s just one of 23 startup SEO best practices our respondents recommend.

Jessica Greene Marketing   |  Jan 25

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Marketing

Facebook CPC: 17 Ways to Reduce Your Advertising Costs on Facebook

63% of the advertisers we polled here report a cost-per-click (CPC) on Facebook of less than $1. Here’s how they reduce costs.

Jessica Malnik Marketing   |  Jan 25

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Reporting

The Ultimate Guide to Sales Analysis Reports

Want to learn how to use sales analysis reports to optimize your sales process? Here’s everything you need to know.

Filip Stojanovic Reporting   |  Jan 25

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Reporting

What Is KPI Reporting? KPI Report Examples, Tips, and Best Practices

Want to write better KPI reports? This article covers every aspect of KPI reporting from theory to planning and execution.

Avatar Reporting   |  Jan 25

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Marketing

Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections

Google Ads forecasting lets you design a campaign around future performance. We asked advertising pros about their favorite projection tools and strategies.

Melissa King Marketing   |  Jan 25

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Marketing

Track These 5 Google Analytics Metrics to Measure Your Blog’s Success

Don’t waste your time tracking vanity metrics. Instead, track these 5 blog metrics to reveal the content that attracts, engages, and converts your visitors.

Avatar Marketing   |  Jan 25

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Marketing

The 23 Best Keyword Tracking Tools (According to 107 SEOs)

Tracking keyword rankings manually is far too time-consuming. A better approach: use one of these keyword tracking tools recommended by 107 professional SEOs.

Jessica Greene Marketing   |  Jan 25

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Marketing

How to Build a Comprehensive SEO Keyword Ranking Report

A keyword ranking report is key to understanding and optimizing your content efforts. In this guide, 48 experts share how they create theirs.

Elise Dopson Marketing   |  Jan 25

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Databox Reports

The 10 Most-Tracked Google Analytics Metrics [Original Data]

We analyzed 50K+ data points to find the most important Google Analytics metrics. Here are the top 10, plus definitions for each metric and how to find them.

John Bonini Databox Reports   |  Jan 25

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Sales

18 Tips for Increasing Your Sales Team’s Activity

Don’t know how to motivate your sales team into talking to more prospects? 20 sales experts share their tips on increasing sales team activity.

Avatar Sales   |  Jan 25

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Marketing

How to Create an SEO Report for Your Client (According to 153 SEO Agencies)

Having trouble creating an SEO report? We prepared a step-by-step guide you can use to never worry about impressing your client again.

Filip Stojanovic Marketing   |  Jan 25

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Analytics

How to Calculate Growth Rates in SaaS: Start with These 12 Growth Metrics

SaaS companies must sustain growth and retain customers for longer periods of time to break even. Here’s how to calculate growth rates for your SaaS.

Lily Ugbaja Analytics   |  Jan 25

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Agencies

Best KPIs for Marketing Agencies

While your client KPIs might be on track, many agencies end up neglecting their own numbers. Here, 29 experts share the KPIs their agency tracks most.

Elise Dopson Agencies   |  Jan 25

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SEO

How to Improve the Organic CTR for Your Pages & Blog Posts

The average organic CTR for any business is 2%. If your results aren’t hitting those benchmarks, follow these best practices to improve it.

Filip Stojanovic SEO   |  Jan 25

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SEO

How to Use Google Search Console for SEO: Complete Guide with 20 Expert Tips

Complete guide on how to use Google Search Console for SEO, combined with 19 expert tips gathered from 100+ marketers.

Filip Stojanovic SEO   |  Jan 25

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Analytics

The 11 Highest-Recommended Sources for Google Analytics Training

Feel overwhelmed when you sign into your Google Analytics account? Our experts share the best training programs to help you get the most out of your data.

Elise Dopson Analytics   |  Jan 25

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Sales

14 Ways to Improve Your Sales Conversion Rate

From using video to setting up an automated follow-up campaign, there’s a lot you can do to increase your sales conversion rate. Read on to learn tips from 26 experts.

Masooma Memon Sales   |  Jan 25

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Marketing

The 17 Essential Website KPIs for Measuring Performance

We polled more than 50 marketers to find out the most important website KPIs all of us should be tracking.

Avatar Marketing   |  Jan 25

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Sales

Creating a Sales KPI Dashboard: Top Metrics to Include and Dashboard Examples

Building a sales dashboard, but don’t know which KPIs to include? 60+ sales pros share which metrics they track and their favorite sales dashboard types.

Jessica Malnik Sales   |  Jan 25

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Analytics

How to Build a Dynamic Dashboard in Google Sheets in 6 Easy Steps

Struggling to build a dynamic dashboard in Google Sheets? Here’s how to build a dashboard from your spreadsheet data in just a few clicks.

Filip Stojanovic Analytics   |  Jan 25

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24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

Masooma Memon   |  Jan 25

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Reporting

6 Data Quality Issues in Reporting and Best Practices to Overcome Them

27 experts share the top data quality issues that they’ve struggled with and how to solve them for better data reporting.

Masooma Memon Reporting   |  Jan 25

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Marketing

What’s a Good Funnel Conversion Rate? (& Tips for Calculating & Improving Yours)

Wondering how to boost your funnel conversion rates and increase sales? 20+ experts share their most effective tips in this report.

Maham S. Chappal Marketing   |  Jan 25

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Marketing

The 13 Most Important Facebook Ads Metrics for Measuring ROI

We asked 35+ marketers to share their most important Facebook Ad metrics for measuring campaign performance. Here were the most common responses.

Masooma Memon Marketing   |  Jan 25

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Marketing

12 Effective Ways for Increasing Your Average Order Value (AOV)

Increasing customer count (or revenue) isn’t the only way to increase revenue. Here, 37 marketers share the best ways for increasing average order value.

Avatar Marketing   |  Jan 25

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Marketing

49 SEO KPIs Every SEO Pro Should Track and Measure

We asked 129 SEOs to weigh in on the most important SEO KPIs for measuring success and search visibility. Here are the 49 SEO metrics they recommend.

Jessica Greene Marketing   |  Jan 25

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Marketing

Understanding MQLs: How Successful Companies Define and Manage Marketing Qualified Leads

To effectively generate demand for sales teams, marketing teams need to define what makes a marketing qualified lead first. Here’s how experts define and leverage MQLs.

Stefana Zaric Marketing   |  Jan 24

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Basics

The Anatomy of Data Analysis – Types, Techniques, Step-by-Step Guide & Expert Tips

Do you look at spreadsheets with analysis paralysis? This article will help you simplify the entire process — forever.

Filip Stojanovic Basics   |  Jan 21

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Sales

B2B Sales Cycle Length: How Long Does It Usually Take to Close a Deal?

Want to optimize your B2B sales cycle and help your sales team close deals even faster? Here are some tips and expert-proven strategies that will help you do just that.

Avatar Sales   |  Jan 18

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Agencies

23 Marketing Agency Directories Your Agency Shouldn’t Miss in 2023

List your agency in these marketing directories and reach qualified prospects that are serious about hiring an agency.

Filip Stojanovic Agencies   |  Jan 18

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Metrics & Chill Podcast

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.

Jeremiah Rizzo Metrics & Chill Podcast   |  Jan 18

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Reporting

The 2023 State of Business Reporting

We surveyed 314 companies globally to discover the most important trends in business reporting. We talked about tools, metrics, KPIs, best practices, and more.

Nevena Rudan Reporting   |  Jan 16

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Reporting

How to Tell a Story with Your Data

Turn your raw data into a compelling and insightful report with Databox Reports

Marija Hladni Reporting   |  Jan 12

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Marketing

Facebook Ads Frequency Guide: How Companies Determine the Optimal Frequency Caps to Maximize Results on Each Retargeting Campaign

Having trouble finding the optimal Facebook Ads frequency? We talked to 70 pros and collected a bunch of insights to help you maximize results on each campaign.

Filip Stojanovic Marketing   |  Jan 12

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Metrics & Chill Podcast

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month.

Jeremiah Rizzo Metrics & Chill Podcast   |  Jan 11

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Analytics

How to Improve the Goal Conversion Rate on Your Website? 8 Expert-Backed Tips

89 companies and agencies share what a good goal conversion rate is along with helpful tips for successfully improving it.

Saffa Faisal Analytics   |  Jan 10

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Facebook Retargeting Ads Guide: 6 Strategies and 11 Expert Best Practices for Converting Warm Leads

Facebook retargeting ads are a potent channel for bringing in users who previously didn’t convert. We bring you proven strategies and tips you can use to maximize the effectiveness of your retargeting campaigns.

Avatar   |  Jan 9

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Agencies

A Complete Guide to Building Successful Agency Partnerships: 5 Tips from Agency Owners

Can’t provide a full agency service because you specialize in one area only? Consider an agency partnership—here’s how it can help.

Stefana Zaric Agencies   |  Jan 5

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Metrics & Chill Podcast

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days.

Jeremiah Rizzo Metrics & Chill Podcast   |  Jan 4

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Analytics

5 Real-World Business Analytics Examples That Prove the Value of Business Intelligence

See how analyzing your business performance and relying on data can help you make better decisions and optimize your business operations.

Stefana Zaric Analytics   |  Dec 28 2022

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Marketing

How Fast Is Fast Enough? What Is a Good Page Load Time for SEO

Want to know how fast your page should load? This article covers everything you need to know about the average page load time and more!

Filip Stojanovic Marketing   |  Dec 26 2022

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Analytics

7 Tips to Improve User Engagement Metrics on B2B Websites

40+ B2B businesses/agencies share their most used website user engagement metrics, along with 7 actionable tips for improving engagement.

Saffa Faisal Analytics   |  Dec 21 2022

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Metrics & Chill Podcast

Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)

Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.

Jeremiah Rizzo Metrics & Chill Podcast   |  Dec 21 2022

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Analytics

The Easy Way to Set Up HubSpot Pipelines: 101 Guide

Having trouble setting up your HubSpot pipeline? We prepared an easy-to-follow guide you can use to get started.

Filip Stojanovic Analytics   |  Dec 20 2022

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Marketing

How Often Should Companies Send Marketing Emails? Expert Insights from 75 Marketers

Wondering how often should you send marketing emails? Databox interviewed 75 marketers to discover what’s their mailing frequency and how it affects engagement.

Avatar Marketing   |  Dec 19 2022

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Agencies

When Should Marketing Agencies Make Their First Full-Time Marketing and Sales Hire? 60+ Agency Owners Share Their Tips

We asked experts: when’s the right time to move from DIY marketing and sales to hiring a dedicated person to market and sell your agency services?

Stefana Zaric Agencies   |  Dec 15 2022

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Marketing

New vs. Returning Visitors: What’s the Difference and How to Interpret the Data?

What’s the right balance of new vs. returning visitors? How should you interpret this data? 34 marketers share their insights.

Filip Stojanovic Marketing   |  Dec 14 2022