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Blog about Business Analytics, KPIs and product updates

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12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

Looking to up your social media marketing game? Here is a list of the 12 best Social Media Tools to help you promote, sell, & manage your brand.

Archita Sharma Archita SharmaArchita Sharma   |  Sep 16

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18 Ways to Optimize Your Facebook Return on Ad Spend (ROAS)

Driving results home from Facebook ads is always great but optimizing your return on ad spend (ROAS) is the tricky bit. Dive into these 18 tips to optimize your Facebook Ads ROAS

Masooma Memon   |  Sep 14

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The 18 Most Important LinkedIn Metrics You Should Be Tracking

How do you track the engagement of your LinkedIn pages? We asked 50+ marketers to share the most important LinkedIn metrics they track.

Masooma Memon   |  Aug 31

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jul 29

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 29

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Marketing

The Best Social Media Platforms for Business According to 30+ Experts

Which social media platform drives the highest quality traffic? 30+ marketers give their expert advice on which social media platform works best for them.

Maham S. Chappal Marketing   |  Jul 27

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jul 14

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Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Elise Dopson   |  Jun 17

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Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Elise Dopson   |  Apr 7

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15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Elise Dopson   |  Mar 24

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Dec 30 2019

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11 Essential Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which metrics should be included in reports? What else should be included? 60+ marketers weigh in.

Elise Dopson   |  Dec 18 2019

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24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Elise Dopson   |  Nov 27 2019

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Agencies

35 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Avatar Agencies   |  Sep 26 2019

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Avatar   |  Sep 11 2019

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Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

John Bonini Marketing   |  Sep 5 2019

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Marketing

Use These 11 YouTube SEO Tips to Improve Your Search Rankings

Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.

Jessica Greene Marketing   |  Aug 26 2019

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Marketing

Facebook Ads vs. Google Ads: Which Is Best for Your Business?

Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.

Avatar Marketing   |  Aug 23 2019

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Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Marketing   |  Jun 25 2019

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11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jun 11 2019

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Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Jessica Greene Marketing   |  May 1 2019

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 14 2019

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The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Elise Dopson   |  Mar 7 2019

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Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Jessica Greene Marketing   |  Feb 27 2019

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Marketing

19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More

We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.

Jessica Greene Marketing   |  Feb 20 2019

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Jessica Greene   |  Feb 14 2019

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing   |  Feb 11 2019

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30 2019

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Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.

Jessica Greene Marketing   |  Jan 22 2019

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Avatar Marketing   |  Apr 8 2018

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8 Data-Driven Insights About Paid Social

You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.

Patrick Foster   |  Dec 1 2017

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Marketing

A Simple Framework for When Facebook Ads Can Work

After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.

John Bonini Marketing   |  Nov 6 2017

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Avatar   |  Apr 19 2017