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Marketing

40 Advanced Google Sheets Tips for Marketing Pros

We asked marketers to tell us how they use Google Sheets. The result: 40 strategies you can adopt, plus pro tips and tools to multiple the power of Google’s free worksheet app.

Jack David Hildebrand Marketing Jack David HildebrandJack David Hildebrand   |  Feb 25

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How Long Should a Facebook Video Ad Be?

How long should a Facebook Video Ad be? Should it be short or should it be the length of a Shakespearean monologue? We’ve polled experts to get their opinions.

Mariana Santiago   |  Feb 24

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LinkedIn Ads Best Practices: 10 Tips for Running Successful Campaigns

From experimenting with different ad formats to understanding your audience & targeting decision-makers, there are tons of LinkedIn ads best practices to study. Catch them all in this post.

Masooma Memon   |  Feb 22

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Instagram Ads For Beginners: 8 Tips for Creating High-Performing Instagram Ads

Want to make Instagram ads that convert? Learn how to create Instagram ads and promoted posts that get results from marketing experts across the globe.

Melissa King   |  Feb 19

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Improve Your Facebook Ad Quality Ranking with These 7 Tips

Can’t get a grasp of Facebook’s ad relevance diagnostics? Here’s everything you should know about Facebook ad quality ranking, including how to improve it.

Mara Calvello   |  Feb 12

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11 Facebook Retargeting Tips For Converting Warm Leads

Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.

Elise Dopson   |  Jan 21

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Twitter Ads for B2B: How to Actually Generate Leads on Twitter

Twitter B2B lead generation is necessary for brands big or small. But many fail to acknowledge its importance. Here are some tips to help you get started.

Rebecca Reynoso   |  Jan 14

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10 Essential Social Media Metrics That Every Social Media Report Should Include

How do you sell the value of social media marketing? Which social media metrics should be included in reports? 60+ marketers weigh in.

Elise Dopson   |  Jan 14

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B2B Social Media Strategy: 21 Ways to Drive More Engagement

B2B social media isn’t a tough nut to crack. All it takes to grow your engagement is showing your business’s human side. Learn how 40+ experts do this and more.

Masooma Memon   |  Jan 6

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How to Optimize Twitter Ads: Use These 17 Tips to Get Better Results

Want to know how to run Twitter ads to get more leads? Use these 17 tried and true tips to optimize your Twitter ads and reap sweet results in no time.

Masooma Memon   |  Dec 28 2020

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13 Instagram Analytics Tools to Try Out Right Now

Looking to measure the ROI of your Instagram account? We’re sharing free and paid ways to see your Instagram page performance.

Jessica Malnik   |  Dec 2 2020

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24 Highly-Engaging LinkedIn Headline Examples to Help You Write Yours Like a Pro

Writing a LinkedIn headline that gets people to engage with you is no easy feat. So we’ve put together 24 Linkedin headline marketing examples to inspire you.

Masooma Memon   |  Nov 19 2020

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33 Effective Social Selling Tips for B2B Companies

Nearly 50 sales pros share how they use social selling tactics to build rapport with their prospects and close more deals.

Jessica Malnik   |  Nov 2 2020

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How to Use LinkedIn for Marketing: 19 Tried and True Tips

Want the answer to how to use LinkedIn for marketing? Dive into this guide where we’ve packed in 19 pro tips from experts who are great at LinkedIn marketing.

Masooma Memon   |  Oct 27 2020

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18 Proven B2B Instagram Marketing Strategies

Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.

Avatar   |  Oct 22 2020

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46 Expert Tips for Boosting Organic Social Growth

Organic social media takes lots of consistent efforts and creativity. Not sure where to start? Dive into this guide of 46 proven organic social growth tips.

Masooma Memon   |  Oct 5 2020

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28 Expert Tips for Conducting Social Media Audits

A social media audit doesn’t have to be a time-consuming, scary process. Check out how 55 social media marketers perform an audit.

Jessica Malnik   |  Sep 30 2020

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Agencies

37 Marketers Share Their Favorite Marketing Design Software

We polled 35 marketers to find the best marketing design software for creating assets for presentations and campaigns. Here are the 20 tools they recommend.

Avatar Agencies   |  Sep 23 2020

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12 of the Best Social Media Tools for Marketers to Promote, Sell, & Manage Their Brand

Looking to up your social media marketing game? Here is a list of the 12 best Social Media Tools to help you promote, sell, & manage your brand.

Archita Sharma   |  Sep 16 2020

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18 Ways to Optimize Your Facebook Return on Ad Spend (ROAS)

Driving results home from Facebook ads is always great but optimizing your return on ad spend (ROAS) is the tricky bit. Dive into these 18 tips to optimize your Facebook Ads ROAS

Masooma Memon   |  Sep 14 2020

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The 18 Most Important LinkedIn Metrics You Should Be Tracking

How do you track the engagement of your LinkedIn pages? We asked 50+ marketers to share the most important LinkedIn metrics they track.

Masooma Memon   |  Aug 31 2020

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Marketing

15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score

High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.

Jessica Greene Marketing   |  Jul 29 2020

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Marketing

What’s the Average CTR for Facebook Ads, and How Do You Improve It?

30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.

Avatar Marketing   |  Jul 29 2020

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Marketing

The Best Social Media Platforms for Business According to 30+ Experts

Which social media platform drives the highest quality traffic? 30+ marketers give their expert advice on which social media platform works best for them.

Maham S. Chappal Marketing   |  Jul 27 2020

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Marketing

11 Proven Ways to Reduce Your Facebook Ad CPM

Dozens of marketers share tips for reducing your Facebook Ad CPM, including ways for increasing your relevance score, improving targeting, and more.

Masooma Memon Marketing   |  Jul 14 2020

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Facebook Ad Impressions: Definitions, Benchmarks, and Ways to Improve

Reach and impressions are two of the most underrated Facebook Ads metrics. In this guide, experts share how they use them to improve their campaigns.

Elise Dopson   |  Jun 17 2020

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Facebook Ad Placements: How Do They Compare & Which Perform Best?

Which Facebook Ad placements drive the highest return? We asked a few dozen paid marketers to weigh in. Here’s what we learned.

Elise Dopson   |  Apr 7 2020

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15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads

Leads are important. But, the cost of those leads is of equal importance. We polled 54 marketers to find out the best ways for lowering your cost per lead.

Elise Dopson   |  Mar 24 2020

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22 Tips for Building Meaningful Social Media Dashboards from All Networks

More than 40 marketers share their best tips for building a social media dashboard that pulls all of your insights in one place.

Jessica Malnik   |  Mar 4 2020

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16 Ways To Measure Social Media Engagement Using Only Google Analytics

How many customers come from social media? What type of content (text, image, video) perform best? Here’s how to find those answers in Google Analytics.

Jessica Malnik   |  Dec 30 2019

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24 Twitter Marketing Tips for Driving Engagement, Leads, & Sales

Twitter has been voted the third-best social platform for generating leads. In this guide, 39 experts share their best tip for making the most out of Twitter.

Elise Dopson   |  Nov 27 2019

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Marketing

The Methods and Tools 57 Agencies Use to Measure Social Media ROI

Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.

John Bonini Marketing   |  Sep 5 2019

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Marketing

Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility

It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.

Jessica Greene Marketing   |  Jun 25 2019

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Marketing

The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking

We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.

Jessica Greene Marketing   |  May 1 2019

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Videos vs. Images: Which Drives More Engagement in Facebook Ads?

Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.

Elise Dopson   |  Mar 14 2019

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The Best Facebook Ad Content for Driving Awareness & Sales

Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.

Elise Dopson   |  Mar 7 2019

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Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.

Jessica Greene Marketing   |  Feb 27 2019

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30 Marketers Share Their Most Effective LinkedIn Marketing Strategies

If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.

Jessica Greene   |  Feb 14 2019

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Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.

Jessica Greene Marketing   |  Feb 11 2019

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30 2019

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Marketing

44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018

Here are the most up-to-date ways that you can use social media to generate measurable results for your business.

Avatar Marketing   |  Apr 8 2018

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8 Data-Driven Insights About Paid Social

You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.

Patrick Foster   |  Dec 1 2017

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Marketing

A Simple Framework for When Facebook Ads Can Work

After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.

John Bonini Marketing   |  Nov 6 2017

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Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.

Avatar   |  Apr 19 2017