18 Proven B2B Instagram Marketing Strategies
Instagram isn’t just for travel bloggers, influencers, and consumer brands. Here’s how 35+ B2B companies are building their brands on Instagram.
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Marketing
The Methods and Tools 57 Agencies Use to Measure Social Media ROI
Databox and Sprout Social joined forces to learn how agencies track and report on social media ROI, including the tools they use and metrics they track.
Marketing
| Sep 5
Marketing
Use These 11 YouTube SEO Tips to Improve Your Search Rankings
Discover the tips that 47 marketers use to get their YouTube videos ranked higher in search, driving exponentially more views, likes, and subscribes.
Marketing
| Aug 26
Marketing
Facebook Ads vs. Google Ads: Which Is Best for Your Business?
Not sure if you should run ads on Facebook or Google? Check out this comprehensive comparison of the two platforms with insights from dozens of marketers.
Marketing
What’s the Average CTR for Facebook Ads, and How Do You Improve It?
30+ advertising professionals share their average click-through rate (CTR) for Facebook ads—as well as the tactics that work for improving it.
Marketing
Social Media and SEO: 13 Ways They Work Together To Boost Your Visibility
It may be unclear if social shares have a direct impact on Google search rankings, but the indirect benefits of aligning both channels are indisputable.
Marketing
| Jun 25
11 Facebook Retargeting Tips For Converting Warm Leads
Over half of the marketers we surveyed use website traffic segments to retarget on Facebook. Here are seven other options, plus a handful of tips to maximize results.
| Jun 11
Marketing
8 Proven Ways to Reduce Your Facebook Ad CPM
24 marketers provided their tips and insights for reducing your Facebook Ad CPM, including ways for increasing your relevance score, targeting more effectively, and more.
Marketing
15 Tips for a Lower Facebook Ad Frequency and Higher Relevance Score
High ad frequencies can lead to low relevance scores and Facebook serving your ad to fewer people. Here’s how to avoid the trappings of a too-high frequency.
Marketing
| May 10
Marketing
The 24 Social Media Metrics That 95 Marketers Agree You Should Be Tracking
We asked 95 marketers to share the metrics they track to determine the success of their efforts on social. Here are the 24 metrics they say matter the most.
Marketing
| May 1
Videos vs. Images: Which Drives More Engagement in Facebook Ads?
Which performs better on Facebook–images or video? Here’s what 26 marketers say works best as two of the most popular Facebook ad formats go head-to-head.
| Mar 14
The Best Facebook Ad Content for Driving Awareness & Sales
Approximately 3 million businesses use Facebook Ads, but with so much competition, it’s tough to know what stands out from the crowd. From videos to long-form text, here’s the type of content 29 experts are using.
| Mar 7
Marketing
How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. Here are their top 21 tips for crafting copy that converts.
Marketing
| Feb 27
Marketing
19 Advanced Google Sheets Tips for Content Marketing, SEO, Reporting, and More
We asked 27 marketers to share how they use Google Sheets. The result: 19 unique use cases you can adopt, plus several tools that make Google Sheets more extensible.
Marketing
| Feb 20
30 Marketers Share Their Most Effective LinkedIn Marketing Strategies
If you’re looking for new ways to generate leads, market events, expand your reach, and engage your audience, it’s time to consider how LinkedIn might help.
| Feb 14
Marketing
One Channel Rules Them All in B2B Lead Generation [Original Research]
We asked marketers which channel they rely on most for B2B lead generation. The margin between the top-voted channel and all of the others was remarkable.
Marketing
| Feb 11
Marketing
The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros
We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.
Marketing
| Jan 30
Marketing
What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them
Content promotion via social media is still highly effective for many marketers, but the best social channels for sharing content might not be those you expect.
Marketing
| Jan 22
Marketing
44 Social Media Marketing Tactics That Still Drive Engagement, Leads and New Customers in 2018
Here are the most up-to-date ways that you can use social media to generate measurable results for your business.
8 Data-Driven Insights About Paid Social
You can use these 8 trends to consider the best strategy for your upcoming paid social campaign.
| Dec 1 2017
Marketing
A Simple Framework for When Facebook Ads Can Work
After running countless ads (and spending lots of money) on Facebook Ads over the years, here are some hard lessons I’ve learned about when Facebook Ads can work.
Marketing
| Nov 6 2017
Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
Page and post “likes” may not lead to any actual real-world behavior. Learn how they can.
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