Blog

Blog about Business Analytics, KPIs and product updates

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Sales

11 Ways to Improve Lead Quality According to 40 Marketing & Sales Experts

Marketers say an awareness of the need/problem is one of the most important lead qualification factors. In this guide, they’re sharing how they use that (and more) to improve their lead quality.

Elise Dopson Sales Elise DopsonElise Dopson   |  Jul 10

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Product and Design

8 Proven Strategies for Converting Free Trial Users to Paying Customers

We asked pros from 60 SaaS businesses to share tips for converting trial users to paid customers. Here’s how they’ve improved their paid activation rates.

Jessica Greene Product and Design   |  Jun 26

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Sales

The 37 Sales KPIs Every Sales Leader Should Be Measuring

If you’re looking to improve your sales team’s processes and performance, consider monitoring some of these more unique KPIs that other sales pros recommend.

Jessica Greene Sales   |  Jun 17

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Sales

11 Successful Plays for Running Great Sales Calls

From setting expectations to handling objections–here are 11 effective ways for improving your sales calls, according to 48 sales professionals.

Avatar Sales   |  Apr 29

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Sales

Ask These 24 Sales Questions & Lead More Productive Prospecting Calls

45 sales pros share their go-to prospecting call questions for starting a conversation, uncovering pain points, and making sure a partnership is a good fit.

Jessica Greene Sales   |  Apr 23

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Sales

16 Proven Ways for Increasing Inbound Sales Calls

92% of all customer interactions happen over the phone. Here, 26 sales experts share proven ways for increasing the inbound sales calls your business receives.

Elise Dopson Sales   |  Apr 10

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Sales

19 Prospecting Tips to Help You Book More Sales Meetings

We asked 33 sales professionals to share their best practices for prospecting. Here are the tips they recommend for getting more meetings on your calendar.

Jessica Greene Sales   |  Apr 9

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Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

We polled ecommerce marketers to uncover the most effective channels for promoting a new online store. Here are the channels and tactics they recommend most.

Jessica Greene Marketing   |  Jan 30

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Marketing

Are Funnels Still the Right Way to Measure Your Sales and Marketing?

Learn how to using cyclones to grow revenue from 9 top-tier sales & marketing experts (& me).

Avatar Marketing   |  Oct 17 2018

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Sales

The Psychology of Sales Enablement (INBOUND 18 Session)

Amber Kemmis from SmartBug Media shared the lessons she has learned after rolling out sales enablement services to clients.

Avatar Sales   |  Sep 13 2018

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Agencies

How To Close Deals Faster at Your Agency (INBOUND 18 Session)

Karl Sakas shared some tips on managing the sales process that he has learned after working with hundreds of agencies.

Avatar Agencies   |  Sep 13 2018

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Sales

Maximize Your Nonprofit CRM: 5 Donor Management Tips

Managing your nonprofit’s donor data can seem like an uphill battle. Check out these 5 effective strategies for making the most of your nonprofit’s CRM.

Dan Quirk Sales   |  Aug 27 2018

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Marketing

How To Use Twitter As a Powerful Social Prospecting Tool

Here’s how to set up a spreadsheet to track your contacts and reach out to the perfect prospects on Twitter.

Jonathan Nunez Marketing   |  Jul 24 2018

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Sales

4 Digital Sales Enablement Tools You Should Implement Right Now

Here’s how organizations are using sales enablement tools to make their sales team more productive.

Monika Gotzmann Sales   |  Jun 22 2018

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Sales

The Best Time To Send Email, According to Marketing and Sales Experts

Here’s how experienced marketers decide when to send their emails as well as their favorite times to send email over the course of the week.

Avatar Sales   |  May 30 2018

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Marketing

32+ Live Website Chat Features You Need If You Want More Leads

These live chat software features have made chat a popular way for marketers and salespeople to connect and convert website visitors at a higher rate.

Avatar Marketing   |  Mar 28 2018

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Marketing

3 Simple Steps To Use Data And Analytics To Drive More Revenue

Here’s why lack of time and resources should never be an excuse to review your data.

Cassandra Clemens Marketing   |  Mar 19 2018

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Marketing

Garbage In, Garbage Out – The Impact of Data Quality on Data Insights

If you track marketing and sales analytics, you first need to make sure that you have high-quality data to ensure you are not wasting your time.

John McTigue Marketing   |  Mar 9 2018

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Marketing

Turn More Leads Into Customers With These Tactics from 24 Experienced Digital Marketers

If you feel like you generate plenty of leads, but don’t see them convert into revenue, use these tips to get more out of your existing lead generation efforts.

Avatar Marketing   |  Mar 1 2018

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Marketing

35 Free-Forever Marketing & Sales Software Tools

Our community of marketers and salespeople shared the free software tools that they use to eliminate manual work and spend more time making progress to goals.

Avatar Marketing   |  Feb 22 2018

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Sales

The Only Cold Email KPIs That Matter for 2018

Use these tips to get more clicks and responses to your cold emails.

Justin McGill Sales   |  Jan 11 2018

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Sales

How to Boost Revenue with a Data-Driven Sales Enablement Strategy

Sales enablement helps members of the sales team make more data-driven decisions. Here is how to create your first strategy.

Matthew Cook Sales   |  Jan 8 2018

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Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

Use these metrics to monitor and improve the performance of your sales reps in real-time.

Avatar Sales   |  Dec 27 2017

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Sales

How To Craft An Annual Sales Plan That Accurately Predicts Growth

This guide will help you avoid the common mistakes that cause sales leaders to develop misleading annual sales plans.

Doug Davidoff Sales   |  Dec 4 2017

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Sales

Why These 23 Small Businesses Chose HubSpot CRM over Salesforce

We surveyed our community of digital marketing agencies and small business leaders to discover the most important factors in choosing a CRM

Avatar Sales   |  Aug 30 2017

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Marketing

7 Reasons to Take This Sales & Marketing Alignment Survey from We Are Marketing

A new survey covers the ways that sales and marketing leaders align their efforts

Avatar Marketing   |  Jun 22 2017

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Thoughts

18 Tips for Increasing Your Sales Team’s Activity

How to motivate, inspire, compel and cajole your sales team into talking to more prospects.

Avatar Thoughts   |  Mar 22 2017

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Management

Set Up HubSpot’s Free CRM in These 9 Simple Steps

Setup HubSpot’s free CRM, HubSpot’s Integration with Your Inbox and Databox’s free reporting tool to organize your sales efforts.

Avatar Management   |  Jan 31 2017