Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
33 Marketers On The Most Effective Ways for Increasing Free Trial Signups
If you sell a service or a software solution, you know that getting people to try before they buy is critical for improving your adoption ...
by Belynda Cianci · Sep 3, 2021
How to Use Google Sheets + Databox to Track & Visualize Performance
How many times have you said: “Wow, I can find all the data so fast in this spreadsheet”? …or how about, “I really like the ...
by Tamara Omerovic · Dec 18, 2023
How To Create A Simple Yet Insightful Facebook Ads Performance Dashboard
We’ve all been there––you spend months working hard to make sure your campaigns are a success and then…. you’re asked to report on the results. ...
by Spela Mlekuz · Apr 8, 2022
The Definitive List of Marketing KPIs Every Team Should Track
Which marketing KPIs are the most important to track? This is the question we set out to answer several months ago when we began reaching ...
by Jessica Malnik · May 19, 2022
How to Create SMART Marketing Goals That Your Team Will Actually Hit
It’s the New Year and you’ve got a list of marketing goals to achieve this year. But, just a few weeks (or days) later, you’re ...
by Elise Dopson · May 17, 2022
How to Track & Visualize Your HubSpot Lifecycle Stages in Databox
Do you ever feel like leads or sales are down, but you’re not sure why? And, worse…you’re not really sure where to make the adjustments ...
by Tamara Omerovic · Dec 18, 2023
25 Insightful Google Analytics Custom Dimensions for Analyzing Website Conversions
How many leads did you generate from organic search traffic? What percentage of sales came from social media? How many new email subscribers did you ...
by Jessica Malnik · Jan 7, 2022
13 Tips for Setting (and Achieving) Your Marketing Goals
Goals are the foundation of any solid marketing strategy and they need to be included in your Marketing Reporting. However, goal-setting can be difficult and ...
by Jessica Malnik · Apr 23, 2024
Here Are The 19 KPIs to Include In Your Monthly Marketing Report
We’re getting closer to the end of the month. And while you and your team have been heads down on the work and ways to ...
by Elise Dopson · Mar 16, 2023
How to Prepare a Complete Marketing Report: The KPIs, Analysis, & Action Plan You Need
Keeping an eye on changes in trends and data is one of the most effective ways to ensure the ship stays on its charted course. ...
by Belynda Cianci · Mar 17, 2023
The 13 Product Marketing KPIs That Every Team Should Be Tracking
Signups and user behavior are everything to a product team, right? With product analytics tools like Mixpanel, Amplitude, Pendo, and marketing automation tools like HubSpot, ...
by Elise Dopson · Dec 16, 2021
The 20 Most Important B2B KPIs According to More Than 50 Businesses
There are hundreds of metrics you can keep an eye on when running a business. Sales, marketing, and finance teams all have their list of ...
by Elise Dopson · Feb 2, 2023
7 Essential Metrics to Include in Every Weekly Marketing Report
Many departments and organizations choose to keep a careful eye on marketing functions and goals through weekly reporting on one or more business metrics. Doing ...
by Belynda Cianci · Jul 25, 2024
26 Tips for Properly Setting Up Google Analytics On Your Website
Do you know many visitors are coming to your website? What percentage of visitors stay on your site for more than 2 minutes? How many ...
by Jessica Malnik · Jan 9, 2022
What to Include in Your Daily Marketing Report: A 16-Point Checklist
A daily marketing activity report allows your entire team to stay updated on campaign performance. According to a recent study conducted by Databox, about 12% ...
by Elise Dopson · May 2, 2024
The 88 Books Every Marketer Should Read, According to 159 Marketing Pros
Experienced marketers know that marketing (and digital marketing in particular) is constantly evolving. It isn’t a field you spend 4 years studying in college and ...
by Kiera Abbamonte · Apr 24, 2024
36 Practical Tips for Writing A Great Sales Follow Up Email
We asked 98 people weigh in with their tips for how to craft a follow-up email that gets a response
by Jessica Malnik · Jun 15, 2024
The 13 Most Useful Google Search Console Tools, According to 50+ SEOs
We already know that marketers say that Google Search Console is one of the best free SEO tools. It has tons of metrics and insights ...
by Elise Dopson · Apr 17, 2023
30 Expert Google Analytics Tips for Beginners
You can’t manage what you don’t measure. When it comes to an understanding of what’s happening on your website, Google Analytics is a free, robust ...
by Jessica Malnik · Aug 17, 2023
The Best Email Newsletter Examples by Brand, Category, & Industry
Need a breather or a little inspiration? It may be as close as your email inbox. As marketers and creatives, connecting with other sources of ...
by Belynda Cianci · Jun 5, 2025
Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers
Vimeo doesn’t have a brand awareness problem, but rather a change awareness problem. (So says CEO Anjali Sud.) They have 1 million paying customers, 90% of ...
by Tamara Omerovic · Dec 6, 2019