Blog
Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.
Survey Results Show The Sudden & Severe Impacts That COVID-19 Has Had On Businesses. Here’s How They’re Responding…
“It’s not what happens to you, but how you react to it that matters.” – Epictetus Editor’s note: In collaboration with our friends at Lola.com, ...
by Belynda Cianci · Nov 29, 2021
15 Proven Ways for Lowering Your Cost Per Lead from Facebook Ads
The Cost per Lead (CPL) is the dollar amount you’re paying to acquire each lead you generate from a Facebook ad, ad set, or ad ...
by Elise Dopson · May 29, 2024
The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million
In a recent episode of Ground Up, we spoke with Ryan Bonnici. Ryan is the Chief Marketing Officer (CMO) for G2—formerly G2 Crowd. He talked ...
by Kiera Abbamonte · Sep 19, 2021
11 Tips for Creating a Custom Google Ads Dashboard to Track PPC Performance
When the average small to mid-sized business spends $9,000-$10,000 every month on Google Ad campaigns, tracking ROI becomes a requirement. The only problem? Collating all ...
by Elise Dopson · Apr 25, 2022
The B2B Sales KPIs You Should Be Tracking According to 60+ Experts
The art of B2B marketing in the digital age is becoming more complex. In a world where buyers and decision-makers have access to a world ...
by Belynda Cianci · Dec 20, 2023
30+ Tips for Organized, Actionable Facebook Ads Dashboards
Paid ads on Facebook, if done right, can put a lot of gas in the tank in terms of awareness and conversion. But it’s not ...
by Belynda Cianci · May 17, 2022
How A Growing Marketing Agency Uses Databox to Make Real-Time Decisions & Increase Client Retention
When Social Hustle co-founders Dalin Bernard and Christopher Parrett took on a small consulting project together, they had no idea it was the beginning of a ...
by Elizabeth Wellington · Mar 9, 2020
36 Local SEO Metrics That Every Local Business Should Be Tracking
Keeping an eye on your SEO metrics is a full-time pursuit. With algorithms changing and competition increasing every day, it helps to focus in on ...
by Belynda Cianci · Apr 17, 2023
How HubSpot’s Top Agency Partner Saves 48+ Hours (Per Client!) Annually On Reporting
SmartBug Media is a fully remote inbound marketing agency with 85 team members working across the United States and Canada, and around the globe with ...
by Elizabeth Wellington · Apr 21, 2022
21 Practical Tips for Building Better Business Dashboards
These days, most of us are tracking data from dozens of different marketing technologies––everything from content to SEO to sales to customer support to… well, ...
by Jessica Malnik · Apr 22, 2022
22 Tips for Building Meaningful Social Media Dashboards from All Networks
Quick….which social media channel is driving the most traffic to your website? Do image posts have more engagement than videos on Facebook? What about Twitter? ...
by Jessica Malnik · Jul 18, 2024
22 Ideas for Using Data to Inspire Your Content Marketing Strategy
Did you know that the majority of businesses analyze just 12% of the data they have access to? Businesses have tons of data they’re creating ...
by Elise Dopson · Jul 25, 2024
14 Things You Must Include In Your Weekly Sales Activity Report
New deals won, contracts sent, sales meetings, and calls made; these are just a few of the metrics that many B2B sales teams look at. ...
by Jessica Malnik · Dec 20, 2023
The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth
Back in October, HubSpot’s VP of Marketing, Kieran Flanagan, sat down with our own John Bonini for an episode of Ground Up. Kieran shared a ...
by Kiera Abbamonte · Sep 19, 2021
The Metrics Facebook Doesn’t Show You & How to Track Them In Google Analytics
17 marketers weigh in on how they measure Facebook campaign and post activity using Google Analytics.
by Jessica Malnik · May 6, 2022
Content Marketing ROI: 13 Lead Generation Metrics to Measure & Report Every Month
Whenever KPIs around content marketing success is shared or reported on, they’re typically followed up with, “yeah, but how can we attribute sales to this?” ...
by Elise Dopson · Sep 8, 2023
11 Tips for Creating An Actionable SEO Marketing Dashboard
You’re putting a lot of time and resources into SEO––optimizing website pages, investing in content marketing, maybe even hiring a consultant to help with the ...
by Elise Dopson · May 19, 2022
How to Set, Track, & Achieve Your Monthly Sales Goals
Harvard Business Review found that the most successful salespeople have aligned their personal goals with work goals. But with 5.7 million professional salespeople in the ...
by Elise Dopson · Dec 20, 2023
Business Reporting: 4 Ways to Report Poor Performance to Your Boss or Client
“Don’t sugar-coat it.”— Everyone Sometimes, things don’t go according to plan. When you find yourself in the unenviable position of having to deliver bad news ...
by Belynda Cianci · May 5, 2024
16 Event Marketing KPIs For Tracking the ROI of Every Event & Trade Show
So you put on a killer event to help build awareness and interest in your brand. Attendees are excited and so is your team. You ...
by Jessica Malnik · Aug 2, 2024
The 22 Essential Startup Marketing KPIs for Measuring Traction
If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product development to customer support functions ...
by Kiera Abbamonte · May 17, 2022