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How We 6x’d Our Qualified Leads in 6 Months
Marketing

How We 6x’d Our Qualified Leads in 6 Months

We built one of the most generous agency partner programs in SaaS, so why didn’t anyone know about it? To really understand the answer to ...

Author's avatar by Tamara Omerovic | May 1, 2024
The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer
Agencies

The Hard Stuff About Building an Agency, Defining Success, and Solving for Both with Paul Roetzer

Subscribe to Ground Up on iTunes and get new episodes as soon as they’re posted. There are many things you can point to as evidence ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
How To Craft An Annual Sales Plan That Accurately Predicts Growth
Sales

How To Craft An Annual Sales Plan That Accurately Predicts Growth

It’s that time of year. The painful ritual of creating an annual sales plan is upon us. This time of year is a mix of ...

Author's avatar by Doug Davidoff | Jun 5
How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships
Agencies

How Marketing Analytics Services Helped 7 Agencies Cement Their Client Relationships

Tired of being evaluated like a cleaning service by your clients, measured only by the completion of your tasks? Chances are, your clients are tired of ...

Author's avatar by Tamara Omerovic | Dec 13, 2021
8 Data-Driven Insights About Paid Social
Marketing

8 Data-Driven Insights About Paid Social

‘Tis the season… to advertise on Facebook? It seems like everyone from brand marketers to SEOs are putting their money behind paid social. But is ...

Author's avatar by Patrick Foster | Apr 23, 2024
18 Marketing Agency Partner Programs You Should Consider Joining
Marketing

18 Marketing Agency Partner Programs You Should Consider Joining

Agency partner programs have been generally regarded as an afterthought until the last 5 years. Not many marketing technology (martech) companies had partner programs back ...

Author's avatar by Peter Caputa IV | Jun 5
Building, Launching, & Growing Unbounce
Marketing

Building, Launching, & Growing Unbounce

You can’t blame Oli Gardner if he seems overly excited about the launch of Landing Page Analyzer. It’s been a tool, and project, that he’s ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
How to Measure Podcast Interview Marketing Metrics
Marketing

How to Measure Podcast Interview Marketing Metrics

“How do I know podcast interviews are working?” In order to understand how to measure success with podcast interview marketing, you need to know what ...

Author's avatar by Dan Moyle | Jun 5
How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector
Agencies

How Curiosity Led Me to Start an Inbound Marketing Agency for the Financial Sector

Were you ever told that to be successful in marketing you need to have a curious character? When I heard that for the first time, ...

Author's avatar by Andrew Chao Dongnam | Nov 17, 2017