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How One Startup Is Disrupting The Way You Send Marketing and Sales Emails
Marketing

How One Startup Is Disrupting The Way You Send Marketing and Sales Emails

More than anyone we’ve talked to so far on Ground Up, Mike Donnelly scratched his own itch when he launched Seventh Sense. Donnelly was in ...

Author's avatar by Tamara Omerovic | Jun 3
Dear Agencies, Get Your Data Together
Agencies

Dear Agencies, Get Your Data Together

Hello fellow agency owners. I have a ton of respect for you, but I think there’s a big hole in your game. You’re just not ...

Author's avatar by Eric Pratt | Jun 5
53 Digital Marketers Share Their Top-Performing Blog Posts from 2017
Marketing

53 Digital Marketers Share Their Top-Performing Blog Posts from 2017

In 2017, it became harder than ever before to write content that would rank for organic search terms or get shared on social media. Marketers ...

Author's avatar by Tamara Omerovic | Jun 5
Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You
Agencies

Chocolate Chip Pie & Ice Cream Sundaes: How to Make Your Clients Thrilled to Work With You

Karl Sakas knew he could help agency owners. He’d seen (and heard) their challenges over and over again. What it came down to was this–agency ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
20 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience
Marketing

20 Social Media Marketers Share Their Top Instagram Posts for A B2B Audience

Instagram has become one of the 5 most popular apps on the Apple App Store and top 10 on Google Play. As of September 2017, ...

Author's avatar by Tamara Omerovic | Jun 5
Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics
Sales

Improve Sales Rep Effectiveness With These 4 Data-Driven Tactics

If you are solely measuring your sales reps based on number of opportunities created or deals closed, you stand little chance in helping them improve. Sure, that ...

Author's avatar by Tamara Omerovic | Dec 20, 2023
Stop Selling Hours, Start Selling Value [Video]
Agencies

Stop Selling Hours, Start Selling Value [Video]

In the agency world, we’re all familiar with the dreaded billable hour. I discovered early in my career that the billable-hour model was deeply flawed ...

Author's avatar by Paul Roetzer | Dec 21, 2017
Here’s How One Agency Went from Out of Business to the Inc. 5000
Marketing

Here’s How One Agency Went from Out of Business to the Inc. 5000

In 2009 Element Three was essentially out of business. Their annual revenue was $412k, and they had lost $250k as a business that year. While ...

Author's avatar by Tamara Omerovic | Sep 27, 2021
3 Mental Mistakes That Prevent You From Hitting Your Business Goals
Marketing

3 Mental Mistakes That Prevent You From Hitting Your Business Goals

Do you know what separates top performers from the average? They don’t necessarily work more than most.  It probably isn’t an incredibly high IQ. They ...

Author's avatar by Tamara Omerovic | Apr 19, 2022