HubSpot Marketing Hub continues to dominate as a marketer’s ultimate CRM platform in 2025, offering innovative tools and integrations that simplify complex workflows. With 50+ features and growing, it’s an all-in-one solution designed for businesses adapting to trends like AI-driven marketing, cookie-less tracking, and first-party data strategies. Whether you’re a seasoned user or just starting, staying updated on HubSpot’s latest capabilities can give you a competitive edge. But no matter whether you’re new to the platform or have been using HubSpot for years now, it’s always a good idea to see how other brands are taking advantage of the world’s leading CRM. So far, we’ve gathered feedback from 75 brands and wanted to share some preliminary results that you might find useful… so let’s dive in! Here are the 10 essential HubSpot features that marketers rely on in 2025, alongside innovative new tools designed to tackle modern marketing challenges. Email Marketing Landing Pages Streamline Campaigns with HubSpot’s Workflow Automation Marketing Analytics & Dashboard Software Form Builder CTAs Reports Lead Capture & Management Marketing Automation Blog Software This article is a part of Databox’s broader research with SmartBug Media on “How Companies Actually Use HubSpot.” We’re still open to contributions and would love to hear your insights. Take the survey now to access preliminary results and have a chance to be featured in our final report. We also invite you to join SmartBug’s Benchmark Group for Top Performing HubSpot Customers HubSpot’s evolution continues to redefine marketing in 2025, with innovations that address marketers’ most pressing needs. We’re still gathering insights on how businesses are leveraging these tools to adapt to trends like AI, privacy compliance, and advanced attribution. Share your feedback and discover how your peers are using HubSpot to stay ahead in our evolving digital landscape. Email Marketing Looks like there’s one big common interest among all HubSpot marketers – email marketing. According to our research, HubSpot’s email marketing feature is one that marketers used the most over the past quarter. HubSpot email marketing tools cover all the important aspects of an email marketing campaign, from automated workflows to detailed reports and analytics. In 2025, HubSpot’s email capabilities now include AI-driven optimization for subject lines and send times. These features analyze historical engagement data to help marketers craft emails that resonate with their audience and maximize open rates. For starters, there’s a range of customizable email templates to help users create visually appealing and effective campaigns. The user-friendly drag-and-drop interface allows marketers to easily design and customize their emails without requiring any coding skills. HubSpot also offers content personalization features through tokens, allowing you to insert recipient-specific information (such as their name) into the email body, subject line, or other parts of the message. Marketers can use the segmentation feature to divide their email list into smaller, targeted groups based on specific criteria, such as demographics, behavior, or engagement history. In 2025, HubSpot’s email tools now include AI-driven subject line testing and time optimization features. These capabilities analyze previous email performance to suggest the best time and content for sending messages to improve engagement. Next up, you can set automated workflows based on specific user actions. For instance, you can send a welcome email to new subscribers, follow up with leads that have interacted with your content, or create cart abandonment sequences. Lastly, to track the performance of your email campaigns, you can use HubSpot’s built-in analytics and reporting tools. These tools provide insights into metrics like open rates, click-through rates, conversion rates, and a lot more. Source: HubSpot Noel Cabral of NoelCabral says that the email features “empowered us to streamline our communication with leads and clients.” “By setting up automated workflows for email marketing, lead nurturing, and follow-ups, we’ve significantly improved efficiency and engagement. This has allowed us to effectively nurture leads throughout their journey, resulting in a 25% increase in lead-to-customer conversion rates.” Luke Hancock of Bin There Dump That also mentioned how automated sequences are one of his favorite HubSpot features because it allows him to “ensure that the right message gets to the right person at the right time.” “When someone opts into our email list, a sequence of follow-up emails is automatically triggered based on a marketing automation workflow we’ve created. These emails provide value and educate prospects on our services, with the goal of converting them into customers down the line.”Want to get more insights? With Databox, you can use this free HubSpot Email Marketing Overview Dashboard template to track and measure the overall performance of your email marketing efforts. Track emails sent, opened, and clicked, as well as your overall open rate, click rate, and more. Landing Pages Crafting persuasive landing pages is no easy feat, but things get even more complicated when you need several of them to test and refine to get the conversions at an optimal level. HubSpot can be of huge help with this, and the main upside is that you can do it yourself without hiring any developers or designers. The platform provides an easy-to-use drag-and-drop editor that lets you quickly customize the layout and add images, videos, forms, and other interactive elements. Once you have several landing page examples ready, you can use HubSpot’s A/B testing features to experiment with the different variations until you find the one that best resonates with your audience. And if you’re creating a lead capture landing page, you can use the CRM integration to automatically populate your CRM with prospect data as you collect their information on the page. Paul Eddison of Instant A.I. Prompt says that he loves how “consistently straightforward and user-friendly” the landing page feature is. “You can create landing pages, web pages, and blog posts using nearly the same user interface, which makes the platform feel familiar to you.” Anthony Guerriero of Manhattan Miami Real Estate agrees and adds that the landing page feature allows them to “modify the page according to our business agenda and customer interest”. He also mentions that the thing he likes most is “how it helped us gain more leads, without any additional support.” PRO TIP: Create a Leads By Source Dashboard for HubSpot Marketing in Just A Few Steps Like most marketers and marketing managers, you want to know how well your efforts are translating into results each month. Which sources generate the most traffic and leads? Creating a comprehensive report takes time and a lot of data combining, but with our dashboard, you can have it ready in just a few clicks. Our HubSpot Leads by Source Dashboard includes data from HubSpot Marketing with key performance metrics like: New Contacts vs Visits by Source – Discover how many new contacts and visits each source generates within the pre-set time period. Visitor to Lead Conversion Rate – Gain insight into the number of visitors that convert into leads in a pre-set time period. New Contacts by Referral – Track the number of new contacts generated through referrals from your existing contacts. Is your word-of-mouth marketing a success? New Contact Sources Referral Traffic – Are your link-building efforts paying off? Discover which sources drive most contacts through referral traffic. New Contacts by Organic Socia Source – Gain insights into your effectiveness of social media marketing by analyzing the number of brand-new leads generated by social media campaigns. Contacts by Social Source – Discover the number of brand-new leads generated by social media campaigns and determine the effectiveness of your social media marketing efforts. New Contacts by Source – identify your most effective lead generation channels by digging into the number of new contacts acquired from various sources within a defined period of time with this plug-and-play HubSpot Leads by Source Dashboard. You can easily set it up in just a few clicks – no coding required. To set up the dashboard, follow these 3 simple steps: Step 1: Get the template Step 2: Connect your HubSpot account with Databox. Step 3: Watch your dashboard populate in seconds. Try this template Streamline Campaigns with HubSpot’s Workflow Automation We’ve briefly touched on workflows when discussing email marketing, but this HubSpot features covers a broader marketing area than just email sequences. When properly set up, HubSpot workflows can make your marketing life a whole lot easier. You can use workflows to automate various tasks, including email campaigns, list segmentation, lead routing, assigning properties, sending notifications, and more. All you need to do is set up the specific criteria that trigger the action needed for the workflow to begin. What’s more, you can integrate HubSpot’s workflows with other popular tools like Slack and Zoom. Kevin Lamberth of Central Carolina Scale says that the workflows feature is his favorite because it’s “easy to use, makes our jobs easier, and gives customers and prospects better experiences.” “Our business has been able to scale as our teams and responsibilities have increased thanks to the automation of previously manual chores made possible by workflows. HubSpot workflows have been used to do tasks once or repeatedly as contacts or businesses match the required criteria.” His strategy is to “route leads to sales, construct lists and segment them and run email nurturing programs all using HubSpot workflows. Furthermore, we can now instantly alert our team members to updates, such as new leads or chats, thanks to the Slack integration.” Rubia Naseem of Rubia Naseem shares the sentiment, “My favorite feature in HubSpot has to be the automated marketing workflows.” She goes on to explain how this feature has been a game-changer for their team, allowing them to segment their audience and deliver targeted content at the right time. “It’s saved us countless hours and has significantly improved our customer engagement metrics.” Abhi Bavishi of Zopto says that he first “enriches data points in the background and then builds workflows on top of it.” “That way, I can use HubSpot as my database, enrich the information using external APIs like Apollo, and build highly profitable lead acquisition or nurturing funnels that run on auto-pilot.” “I first enrich the data points in the background and then build workflows on top of it. That way, I can use HubSpot as my database, enrich the information using external APIs like Apollo, and build highly profitable lead acquisition or nurturing funnels that run on auto-pilot.” Abhi Bavishi Growth Marketer at Zopto Want to get highlighted in our next report? Become a contributor now Marketing Features That Drive Data-Driven Decisions: HubSpot’s Analytics Tools HubSpot’s analytics and reporting capabilities are crucial when understanding your marketing campaigns’ performance. You can create dashboards with a centralized view of your key data points and have the information set up in a visual and easy-to-understand format. Marketers can monitor various marketing areas and metrics, from website traffic, lead generation to conversion rates and email engagement. For 2025, HubSpot’s dashboards support seamless integration with external platforms like Google Analytics 4 and Shopify, offering a unified view of performance data. Enhanced real-time reporting provides instant insights, enabling teams to adjust their campaigns on the fly to meet goals. With HubSpot’s real-time analytics enhancements in 2025, users can integrate external datasets, like social media performance or e-commerce sales, directly into dashboards. This creates a centralized hub for more actionable, cross-platform insights. And one of the main advantages is the ability to track the entire customer journey. From the first touchpoint to the final conversion, you can follow the path that leads take through their interactions with the brand. This holistic view is great for better understanding user behavior and identifying areas for improvement. Furthermore, you have real-time reporting, allowing you to access up-to-the-minute data on campaign performance. Form Builder HubSpot’s form builder solution allows marketers to create and embed forms on websites, landing pages, and other digital touchpoints to capture lead information. The form builder interface is also based on a drag-and-drop principle, and you can easily add and customize form fields, questions, and formatting options. A major benefit of this feature is that forms can be connected to contact databases, which leads to an automatic population of lead data. This integration also extends to marketing automation workflows, ensuring the data collected through forms can trigger personalized follow-up actions and communication. Form Builder HubSpot’s form builder solution allows marketers to create and embed forms on websites, landing pages, and other digital touchpoints to capture lead information. The form builder interface is also based on a drag-and-drop principle, and you can easily add and customize form fields, questions, and formatting options. A major benefit of this feature is that forms can be connected to contact databases, which leads to an automatic population of lead data. This integration also extends to marketing automation workflows, ensuring the data collected through forms can trigger personalized follow-up actions and communication. CTAs To ensure maximum conversions, each element on the landing page needs to be optimized – and that includes even the CTA button at the end. HubSpot knows this, so they also include a CTA Builder inside the Marketing Hub. With the CTA Builder, you can quickly and easily create your brand’s own CTA buttons using drag-and-drop editing. You can upload custom designs, use custom templates, or build a button from scratch. Once you finish creating the CTA, you can easily insert it into specific landing pages, blog posts, or emails to test them out. HubSpot allows you to monitor the performance of all of your CTAs in one comprehensive dashboard, so you can easily track how many clicks and conversions each button is getting. Related: How to Write a Call to Action: Increase Your Conversions with 16 Proven Tips for Crafting CTAs Reports Reporting is one of the biggest headaches in marketing (we should know *wink*). But HubSpot can lend a helping hand here as well. With HubSpot reports, you can get a birds-eye view of various metrics and KPIs that are essential for making informed decisions about your marketing strategy and fine-tuning it. For easy review and analysis, you can connect the platform’s attribution, out-of-the-box, and custom reports to your existing dashboards. When your reports are ready, you can email them to team members or shareholders, modify them for different dates, or limit the access to only a few members. The important thing is that you can use them to instantly check real-time customer data and identify room for improvement. Like every other HubSpot interface, reports are fairly simple to create, and you should be able to collect your most important data within just a few minutes instead of spending hours doing it manually. Michel Bonvanie of Webiteers is one of the respondents that mentioned reporting as one of the “most helpful tools.” “This is because most of the data is integrated within HubSpot, and it is quite easy and intuitive to set up. It gives our company and the clients we work with more insights on how the business is moving forward.” Mike Rumble of LieDetectorTest agrees and adds that reporting allows him to “get an aggregated view of my marketing activities, gain insights into customer interactions, and make data-driven decisions quickly.” Lead Capture & Management Are you consistently generating enough leads for your sales teams? If not, you can take advantage of HubSpot’s lead capture capabilities to simplify the process. We already discussed using the form builder as a starting point, but HubSpot’s lead capture capabilities go much further than that. Once your forms start collecting visitor information, you can use HubSpot’s CRM to organize that data automatically and build different segments for your email marketing or retargeting campaigns. This is a huge relief from having to spend hours in different apps and spreadsheets to Frankenstein the data together. Instead, the lead capture software instantly funnels the information into the CRM and gives all marketing team members access. Furthermore, you can use scoring to prioritize “good leads” based on specific criteria you set up. The lead management software lets you store all contact details in a single place, including the lead’s first brand interaction, history, company information, progression timeline, and more. This later helps your sales team organize their time better by focusing on high-intent leads. Lucas Vitale of SEO Assistance says the lead management capabilities basically provide a “centralized database for managing contacts and leads, and it has allowed us to store and organize essential information about our prospects and customers.” This feature enables Lucas to “have a comprehensive view of our customers’ interactions, track communication history, and effectively manage our marketing pipeline.” Nick Leffler of TechStructional integrates HubSpot with WordPress to get data from other form plugins and is impressed with how well he’s able to track leads. He says that HubSpot “includes where the lead came from as well as their path on a WordPress website. That, tied together with all the tracked contact points and phone integration, makes it a great tool to track lead journeys.” “The lead management capabilities basically provide a centralized database for managing contacts and leads, and it has allowed us to store and organize essential information about our prospects and customers. This feature enables us to have a comprehensive view of our customers’ interactions, track communication history, and effectively manage our marketing pipeline.” Lucas Vitale Co-Founder & CEO at SEO Assistance Want to get highlighted in our next report? Become a contributor now Marketing Automation HubSpot’s marketing automation software is probably the best in the industry. You can use it to set your marketing messages on autopilot across different channels to boost the efficiency of your campaigns (and take a rest from doing everything manually). The automation capabilities come in different forms – email trigger sequences, automated workflows, chatbots, and more. For email marketing, you can set different automation to make sure your leads stay warm and avoid any missed business opportunities by constantly moving them further down the funnel. Targeted workflows are another form of automation you can implement, and they’re also fairly simple to build. You need to use the proper segmentation to store leads in the right databases. HubSpot also allows for simple task automation, such as lead scoring, trigger notifications, follow-ups, and more. Jarik Oosting of SmartRanking says that HubSpot’s marketing automation has “enabled us to streamline our outreach efforts and nurture leads more effectively.” “By setting up automated workflows, we can send targeted emails, messages, and content to our leads based on their actions and interests. This has not only saved us time but also improved lead engagement and conversion rates. We can guide potential clients through the sales funnel with personalized content, ultimately enhancing our overall conversion success. He says this feature “has been pivotal in optimizing our sales and marketing processes, resulting in increased efficiency and better client interactions.” Blog Software Lastly, marketers have been using HubSpot’s blog software to improve their content marketing strategy over this last quarter. The blog software comes with up-to-date SEO recommendations, editing suggestions, and more. With HubSpot’s AI-powered Content Assistant, bloggers can now receive tailored suggestions for headlines, meta descriptions, and even full paragraph rewrites. These tools ensure content is both SEO-friendly and engaging for readers, saving time while improving quality. You can do all the necessary formatting – adding images, text formatting, linking – within the blog editor directly. If you’re collaborating with team members, you can also leave comments and share feedback. With the scheduling feature, you can make sure that the blog posts get in front of your audience at the right time when engagement is likely to be at the highest point. Plus, you can automate email notifications that let subscribers know when you release a new post. Related: How to Improve the Organic CTR for Your Pages & Blog Posts What’s New in HubSpot for 2025? As marketing technology evolves, HubSpot continues to lead the way with new features designed to tackle emerging challenges and empower marketers to achieve better results. Here’s what’s new and noteworthy in HubSpot Marketing Hub for 2025: 1. AI-Powered Content Assistant HubSpot’s latest AI-driven tool simplifies content creation across channels. The Content Assistant generates optimized blog posts, email copy, and social media content in seconds, using predictive algorithms to recommend ideas tailored to your audience’s behavior and past engagement patterns. For example, it can craft personalized subject lines designed to boost email open rates or suggest trending topics for your next blog post. This feature takes the guesswork out of content strategy, helping teams create high-quality campaigns faster. 2. First-Party Data Collection Tools With privacy regulations tightening and the phase-out of third-party cookies, first-party data is more critical than ever. HubSpot has enhanced its data collection capabilities, enabling businesses to gather, organize, and utilize audience data directly through forms, CRM integrations, and website interactions. These tools not only ensure compliance with GDPR and CCPA but also empower marketers to create highly targeted campaigns while protecting customer privacy. 3. Advanced Multi-Touch Attribution Understanding the customer journey has never been more precise. HubSpot’s new multi-touch attribution tools provide deeper insights into how leads interact with your marketing efforts across channels. Whether it’s a social media ad that sparked interest or an email campaign that sealed the deal, marketers can now see which touchpoints have the most significant impact on conversions. This feature helps optimize marketing spend and maximize ROI by identifying the strategies that truly work. 4. Enhanced Integration Ecosystem In 2025, HubSpot has expanded its integration ecosystem, offering seamless connections with even more tools, including e-commerce platforms, advanced analytics solutions, and AI-driven sales enablement technologies. This ensures that marketers can create a unified workflow across their entire tech stack, driving efficiency and better performance tracking. 5. Real-Time Insights and Automation Upgrades HubSpot’s dashboards now provide real-time insights with improved visualizations and external data import capabilities. Additionally, automation workflows are smarter than ever, with AI recommendations to optimize sequences and timing for maximum engagement. Personal Experience with HubSpot Marketing Features As a digital marketer, I’ve relied on HubSpot Marketing Hub to simplify complex workflows and drive measurable results. Here’s how specific features have made a difference in my campaigns: HubSpot’s Email Marketing: The Go-To Tool for Personalization and Engagement One of my favorite HubSpot tools is the email marketing feature. I manage a diverse audience with varying needs, and HubSpot’s segmentation capabilities have been a game-changer. For instance, I run a monthly newsletter targeting leads at different stages of the funnel. Using personalized tokens, like inserting the recipient’s name or referencing their industry, I’ve seen a 20% boost in click-through rates. Automation takes it further—I’ve set up a series of onboarding emails for new subscribers, complete with educational resources tailored to their interests. This alone has helped nurture cold leads into warm opportunities without manual follow-ups. HubSpot Features for Building High-Converting Landing Pages Creating landing pages used to feel like a roadblock—hiring designers or developers stretched timelines and budgets. With HubSpot’s drag-and-drop editor, I can now launch custom pages in hours instead of weeks. For a recent webinar campaign, I A/B tested two landing pages: one focused on testimonials and the other on actionable takeaways. The A/B test revealed a 15% higher conversion rate for the testimonial-focused page. The built-in analytics made it easy to identify what resonated and apply those insights to future campaigns. Marketing Automation: Saving Time and Improving ROI HubSpot’s workflows have transformed how I approach repetitive tasks. I’ve automated lead scoring to prioritize high-value prospects, ensuring my sales team focuses on the right leads. For example, I set up a workflow where leads who downloaded our eBook were automatically added to a “Warm Leads” list, triggering a follow-up email sequence. This automation increased our eBook-to-sales conversion rate by 30%. It’s like having an extra pair of hands on my team. Marketing Analytics: Making Data-Driven Decisions Before using HubSpot, tracking performance across platforms was overwhelming. Now, I have a centralized dashboard that combines website traffic, email engagement, and ad spend data. One insight I uncovered recently was that a high percentage of webinar signups came from organic search traffic rather than paid ads. Armed with this knowledge, I shifted more budget toward SEO efforts, which improved overall ROI. The ability to act on real-time insights has been invaluable. Blog Software: Scaling Content Creation Content is the heart of my marketing strategy, and HubSpot’s blog software makes the process seamless. With its built-in SEO recommendations, I can optimize articles for search engines without needing extra tools. For a recent campaign, I used the AI-powered Content Assistant to brainstorm blog ideas and draft an outline. It suggested long-tail keywords and even generated meta descriptions, saving hours of work. The result? A 40% increase in organic traffic within two months. HubSpot’s Marketing Hub has become an indispensable part of my toolkit. Whether it’s saving time with automation, personalizing outreach, or uncovering actionable insights, the platform has consistently delivered results that justify the investment. Get Featured In Our Next HubSpot Report With dozens of different features in the marketing hub alone, it’s safe to assume that no two companies use HubSpot’s marketing features the same way. Here, we just scratched the surface of everything HubSpot Marketing Hub has to offer. But there’s so much more. What do you think about the features we listed? What other ones do you use in your everyday marketing activities? We’re not just asking this as a courtesy… we really want to know. Our survey about how companies actually use HubSpot is still open for contributions, and we’d love to hear how you use it in your business. We also have a Benchmark Group for Top Performing HubSpot Customers that you can join for free and instantly compare your HubSpot numbers to industry peers (both your and their data is anonymized). If you’re a HubSpot user, this is a great opportunity to get more context on your numbers instead of chasing down industry reports and looking for business owners willing to share their data.