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13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Marketing

13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos

Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...

Author's avatar by Tamara Omerovic | Jun 5
How Ceros is Disrupting Content Marketing & Why You Need to Care
Marketing

How Ceros is Disrupting Content Marketing & Why You Need to Care

When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...

Author's avatar by Tamara Omerovic | Jun 3
How to Track Your Most Important KPIs Using Databox’s Datablock Library
Marketing

How to Track Your Most Important KPIs Using Databox’s Datablock Library

Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...

Author's avatar by Tamara Omerovic | Jul 17
How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]
Agencies

How Interactive Content Is Replacing Ebooks and Static Infographics [Webinar Summary]

Are you frustrated with the low performance of traditional lead capture tools? We have heard a consistent story from our community of digital agencies- standard ...

Author's avatar by Tamara Omerovic | Jan 31, 2018
Forget the Funnel: How SaaS Marketers Can Think More Strategically
Goals & Forecasts

Forget the Funnel: How SaaS Marketers Can Think More Strategically

In January of 2017, as a mom of two and with very little planned for what would come next, Georgiana Laudi decided to leave her ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
Project Gemini: Tettra’s Journey to Profitability
Leadership

Project Gemini: Tettra’s Journey to Profitability

It should come as no surprise that a company built on the premise of knowledge sharing and collaboration was founded by two friends that had ...

Author's avatar by Tamara Omerovic | Nov 12, 2020
Maximize Live Messaging ROI with These 6 Steps
Marketing

Maximize Live Messaging ROI with These 6 Steps

Throughout the past eighteen months at ClosedWon, we’ve helped 25+ companies implement or improve their website chat efforts. When we start talking to the folks ...

Author's avatar by Chris Handy | Jan 26, 2018
The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp
Agencies

The 4 Main Takeaways From HubSpot’s Agency Sales Bootcamp

Imagine that you just met a potential client for the first time at a local networking event. After shaking hands and exchanging small talk for ...

Author's avatar by Tamara Omerovic | Jun 5
Help Scout’s Next Phase of Growth
Sales

Help Scout’s Next Phase of Growth

Like most successful product-driven companies, Help Scout was tentative, at best, about the idea of sales. Its self-serve model had worked so well, amassing around ...

Author's avatar by Tamara Omerovic | Sep 24, 2021