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How ActiveCampaign Grew to 80k Customers By Focusing On Product First
Marketing

How ActiveCampaign Grew to 80k Customers By Focusing On Product First

Maria Pergolino had never heard of ActiveCampaign.  Which is funny, because Maria is a veteran marketing executive in the software space. She’s worked for other ...

Tamara Omerovic's avatar by Tamara Omerovic | Dec 10, 2019
The 24 Best Online Marketing Courses For Growing Your Career
Marketing

The 24 Best Online Marketing Courses For Growing Your Career

Marketing, and online marketing in particular, is always changing. It’s one of those industries where practitioners have to always be learning—or risk falling behind. With ...

by Kiera Abbamonte | Dec 1, 2021
Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
Marketing

Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year

For most marketers, planning for the new year starts well in advance of glittery, NYE parties. But in order to plan for 2020, you have ...

by Kiera Abbamonte | Dec 3, 2021
Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store
Ecommerce

Google Analytics for Ecommerce: 14 Tips for Measuring Your Online Store

Running an ecommerce store isn’t as simple as getting orders and fulfilling them. Sure, you’ll need to make sure the logistics run smoothly, and that ...

Elise Dopson's avatar by Elise Dopson | Nov 24, 2022
Inside G2’s Explosive Growth with CMO Ryan Bonnici
Marketing

Inside G2’s Explosive Growth with CMO Ryan Bonnici

Early on, Ryan Bonnici told his bosses at G2, “if I don’t hit the numbers, fire me.”  He calls it naively confident, in that (at ...

Tamara Omerovic's avatar by Tamara Omerovic | Nov 14, 2019
20 Must-Have Google Analytics Integrations That Marketers Rely On
Marketing

20 Must-Have Google Analytics Integrations That Marketers Rely On

In the digital marketing world, you can’t talk about analytics or reporting without talking about Google Analytics. It’s both the king and queen of web ...

by Kiera Abbamonte | Feb 23, 2023
The 40 Best HubSpot Integrations (Survey-Backed)
Hubspot

The 40 Best HubSpot Integrations (Survey-Backed)

There are hundreds of third-party apps that integrate with HubSpot. And while it’s great to have lots of HubSpot integrations options, having too many gets ...

Tamara Omerovic's avatar by Tamara Omerovic | Jun 3, 2025
The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback
Marketing

The Most Valuable Customer Service Interview Questions for Gathering Customer Feedback

“The customer is always right.” It may be an old chestnut, but this idea remains one of the most powerful truths in sales and marketing. ...

Belynda Cianci's avatar by Belynda Cianci | Jan 20, 2022
Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability
Leadership

Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

What’s the worst thing that can happen?  That’s what Andy Cook asked himself when Tettra was about 2 weeks away from going out of business. ...

by Spela Mlekuz | Nov 8, 2019