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How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox
Market Research

How Simple Machines Made Client Reporting (and Performance) More Repeatable with Databox

The thing about agencies is that every process involved in their work gets multiplied across each account. That means the inefficiencies and time-consuming aspects compound ...

by Kiera Abbamonte | Oct 29, 2022
What is Keyword Cannibalization and How Do You Fix It?
Marketing

What is Keyword Cannibalization and How Do You Fix It?

Let’s start with a confession: I’ve heard of keyword cannibalization plenty of times. Each time, I paused and wondered what a weird term. It’s like ...

Masooma Memon's avatar by Masooma Memon | Feb 3, 2023
14 Salesforce KPIs B2B Sales Teams Track the Most
Sales

14 Salesforce KPIs B2B Sales Teams Track the Most

You’re probably sitting somewhere wondering what a Salesforce KPI is.  We already know what key performance indicators (KPIs) are, but what are they in relation ...

Rebecca Reynoso's avatar by Rebecca Reynoso | Apr 9, 2024
Small Business Video: 16 Tips for Creating Great Video On a Budget
Marketing

Small Business Video: 16 Tips for Creating Great Video On a Budget

Most small business owners are fully aware of the effect a well-made marketing video could have on their bottom line. Video is one of the ...

Mariana Santiago's avatar by Mariana Santiago | May 3, 2022
How Databox Helped Gravity Digital to Become More Efficient & More Profitable
Market Research

How Databox Helped Gravity Digital to Become More Efficient & More Profitable

In the marketing agency industry, staying power usually comes down to a few key things. Among them, transparency and results. It’s easy for young marketing ...

by Kiera Abbamonte | Jan 10, 2022
Improve Your Facebook Ad Quality Ranking with These 7 Tips
Facebook Ads

Improve Your Facebook Ad Quality Ranking with These 7 Tips

Running a Facebook ad is one thing, but ensuring it has an above-average quality ranking is another. The latter can do the former, but it’s ...

Mara Calvello's avatar by Mara Calvello | Mar 29, 2023
How Bonjoro Doubled Trial Conversions with Personalized Video
Leadership

How Bonjoro Doubled Trial Conversions with Personalized Video

Recently, Casey Hill of Bonjoro talked with our own John Bonini for an episode of our newest podcast, Metrics & Chill. As Head of Growth, ...

by Kiera Abbamonte | Feb 20, 2024
Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast
Marketing

Best Podcast Hosting Platforms: 15+ Marketers Share Where to Host Your Company’s Podcast

If you’re looking for the best podcast platform for your business, you’re not alone. With podcasting skyrocketing in popularity in the past decades, plenty of ...

Melissa King's avatar by Melissa King | Dec 13, 2022
The 11 Best Email Tools for Ecommerce
Ecommerce

The 11 Best Email Tools for Ecommerce

When it comes to marketing ROI, there are few channels – if any – that can rival email marketing.  With dozens of email marketing software ...

Jessica Malnik's avatar by Jessica Malnik | Nov 24, 2022