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17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Jessica Greene's avatar by Jessica Greene | Oct 1, 2025
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Marketing

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Melissa King's avatar by Melissa King | Jul 6, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Jessica Malnik's avatar by Jessica Malnik | Jul 30, 2021
How to Learn SEO: Free Resources to Start with
Marketing

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Masooma Memon's avatar by Masooma Memon | Dec 8, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Jessica Malnik's avatar by Jessica Malnik | Feb 13, 2023
How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months
Leadership

How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months

John Bonini recently talked with ProfitWell Founder & CEO, Patrick Campbell, for an episode of the Metrics & Chill podcast. Patrick shared how ProfitWell grows ...

by Kiera Abbamonte | Feb 20, 2024
How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts
Marketing

How to Grow a Digital Marketing Agency: 20 Tried and True Strategies From Marketing Experts

In the world of digital marketing, growing an agency takes hard work. More than half of digital marketing agencies have 10 or fewer staff members, ...

Melissa King's avatar by Melissa King | Jul 6, 2022
Facebook A/B Testing Tips: 12 Tips for Improving Your Tests
Marketing

Facebook A/B Testing Tips: 12 Tips for Improving Your Tests

Running the perfect Facebook ad is harder than it sounds. There are so many elements to consider that it can be hard to determine whether ...

Mara Calvello's avatar by Mara Calvello | Mar 29, 2023
18 Best Social Media Plugins for WordPress
Marketing

18 Best Social Media Plugins for WordPress

Did you know there are more than 3,000 social media plugins available in the WordPress Plugins Library? And, some of these plugins have been downloaded ...

Jessica Malnik's avatar by Jessica Malnik | Dec 17, 2021