Marketing

The 25 Most Powerful SEMrush Features for Improving Your Search Rankings

What’s SEMrush and which features work best for tracking and improving your search rankings? More than 60 marketers share their thoughts and experiences.

Jessica Malnik Jessica Malnik on July 1, 2020 (last modified on June 30, 2020) • 32 minute read

Did you know that there are 3.5 billion searches on Google every single day? That’s more than 40,000 searches every second. 

Getting your content to show up for the searches and keywords that you care about takes a ton of work. 

Luckily, there is digital marketing software, like SEMrush, which makes this process a little easier. 

In this post, we’re going to take a closer look at SEMrush, including: 

  1. What is SEMrush?
  2. How much is SEMrush per month?
  3. How to track and visualize your SEMrush data in Databox
  4. What are the most powerful SEMrush features?

What is SEMrush?

SEMrush is a popular SEO tool for conducting keyword research, competitor analysis, and Google Ad optimization. 

It is an all-in-one software designed to help digital marketers optimize their website for better organic search traffic. You can also see how you stack up against your competitors and make better data-driven decisions around what keywords to target for both organic search efforts and Google ad campaigns.

Many of the leading brands use SEMrush, including Booking.com, Quora, HP, and eBay.

How much is SEMrush per month?

SEMrush offers a 14-day free trial to test out their software. Paid plans range from $99.95 to $399.95  per month or $83.28 to $333.28 per month if you pay for an annual subscription.  

They also offer an enterprise plan for big brands that require additional flexibility and customization.

How to Track & Visualize Your SEMrush Data in Databox

With more than 40 SEMrush metrics available in our metrics library, there is no shortage of ways to visualize search rankings and site traffic in Databox. Here are some of the top metrics you can track. 

Estimated Traffic 

Estimated traffic is the share of traffic driven to the website with a particular keyword. The metric can be found in the Position Tracking Report. While daily totals are not available for this metric, you can visualize traffic data cumulatively. This allows you to spot patterns. 

Top Keywords by Position 

These are the top keywords split up by position.

Using the table layout, you can monitor fluctuations in your top keywords’ rankings on a daily, weekly, or monthly basis. 

Keywords in Top 3  

These are the total number of keywords that bring a domain to the top 3 of search results. Using this table layout, you can also visualize this by keywords in the top 10, 20, and 100.

In addition, you can view this as a line graph to see trends over time.  

Top Keywords by Position %

In this line graph, you can also visualize top keywords by position percentage. 

Rankings Distribution 

If you want to see all of the top metrics in one table, this multi-metric Datablock displays the following metrics: Keywords in Top 10, Keywords in Top 100, Keywords in Top 20, Keywords in Top 3, Estimated Traffic, and Relative Visibility.

Average Position by Competitor 

This is the overall average of all your rankings for the keywords in your campaigns split up by competitors.

Using this table view, you can see how you stack up against your top competitors. 

Average Position 

This is the overall average of all your rankings for the keywords in your campaigns. 

Using this line graph, you can see how this changes over time. 

Top Keywords by Volume

These are the top keywords split up by estimated volume. This is helpful when planning out content marketing and PPC campaigns.

Visibility Trend

This is how relatively visible the domain, subdomain, or URL you are tracking is based on the keywords added to your Position Tracking Project.  

The 25 Most Powerful SEMrush Features According to Users

With such a robust tool, we wanted to dive in and see which features SEO pros and digital marketers rely on the most. 

Here are the 25 most powerful ones according to SEMrush users.

  1. Position Tracker
  2. SERP Features Tool
  3. Position Tracking Pages
  4. On-Page SEO Checker
  5. Keyword Alerts
  6. Project Dashboard
  7. Organic Traffic Insights
  8. Link Tracker
  9. Backlinks Gap
  10. Competitive Research Analysis
  11. Keyword Overview
  12. Keyword Magic
  13. Keyword Tagging
  14. Rank Tracker
  15. Traffic Percentage Metric
  16. Site Audit
  17. Domain Overview
  18. Topic Research
  19. API
  20. Content Optimization
  21. SEO Content Template
  22. Content Marketing Toolkit
  23. Keyword Margin
  24. Interface Language Selection
  25. Visibility Report

1. Position Tracker 

“One of the most powerful SEMrush features to improve your search rankings is Position Tracking,” says Sophie Burke of Bead the Change. “This will help you: track your positions for any keyword, discover local competitors, and group your keywords with tags.” 

Joey Shadeck of Reink Media Group says, “I utilize the position tracking tool more than any other feature. With this tool I can see exactly where I rank for targeted keywords against competitors, track featured snippet opportunities, and measure overall site visibility. SEMrush updates rankings daily, as opposed to competitors that only update weekly, which allows me to have constant access to overall site health.” 

“While the Writing Assistant feature is invaluable for ensuring that content is completely optimized for search engine performance, when it comes to tracking rankings, it’s hard to beat SEMrush’s Position Tracking tool,” says Dmitriy Shelepin of SEOrigin. “While other tools display relative rankings, SEMrush goes further to allow our SEO teams to deliver to our clients comprehensive competitive keyword performance analysis, as well as being able to discover local, national, and international clients on a variety of devices. All in all, the Position Tracking Tool is an invaluable way for us to help our clients dominate the SERPs.” 

Rod Austin of 4Degrees adds, “The Position Tracking tool in SEMrush is a great way to keep tabs on where key pages rank for targeted terms. You enter in all of the search terms you are optimizing for, and then use the tool ongoing to help shift attention toward the pages that are close to page one positioning.

The side benefit of knowing what to target in SEMrush? The platform can help you improve the positioning of those pages via an additional suite of tools, including Link Building and SEO Content Templates.” 

TJ Kelly of RaySecur, Inc agrees, “SEMrush’s best feature is their Position Tracking Pages report. It’s the best report we’ve found to combine data that are typically fragmented between Google Analytics and Google Search Console (and other similar tools).

The insight gained from that report boils down to:

  • Which (and how many) phrases does this page rank for?
  • How well does the page rank for each of those phrases?
  • How have those two stats changed over time?

When combined with tag, volume, keyword, and/or CPC filters, this report is extremely useful to track progress.” 

For example, Jasz Joseph of SyncShow says, “I really like that it allows you to hone in on a specific set of keywords that is important to your business and monitor their progress over time. It is nice to see all the keywords your website is ranking for, but too often there are many irrelevant keywords in that list. Position tracker gives a nice snapshot of the keywords you care about.” 

Editor’s Note: Use this Position Tracking Dashboard to monitor the change in your online presence based on your keyword rankings over time. 

position tracking dashboard

Nelson Jordan says, “The Position Tracking feature is absolutely essential. It shows you which of your targeted keywords has climbed higher in Google’s rankings, and which has fallen lower. By analyzing this change in individual keywords over time, you can systematically improve your site on a page-by-page basis and compare your progress against your competitors.” 

“The Position Tracking Tool (also) allows you to track your website’s ranking for target keywords in the Google top 100 organic and paid results,” says Jitesh Keswani of e-Intelligence. “Daily updated data shows you how your optimization efforts help your keyword rankings progress in paid and organic search over time.” 

Alejandro Rioja adds, “SEMrush Position Tracking tool also helps you keep a track on your SEO performance in comparison to your competitors. All you have to do is to add your competitors and this incredible tool will generate a report as to who is winning the SERPs race. You can even track your position based on devices and location. To help you keep track of the daily raking changes, there’s an in-built PDF feature. Just set it up once, and you’ll receive customized updates automatically.”

For example, Matt Kenny of Nectafy says, “SEMRush’s Position Tracking feature is invaluable for my monthly reporting with clients with regards to showing them how our growth content is driving their websites forward. Plus, the way you can tag/filter different keywords within these reports is essential to our overall content marketing strategy.” 

And, Steve Yanor of Sky Alphabet Social Media mentions, “You know that question that asks, ‘If you were on a desert island and could only bring one piece of software what would it be?’ For our agency, the answer would be SEMRush. Google Search Console recently stopped showing the page rank for a given keyword, so the most powerful feature to track search rankings is definitely SEMRush’s position tracking. It shows you when Google Algorithm updates occurred on a graph-like timeline showing the progress of individual keywords over time. Recently we had an assignment where our goal was to rank for a portfolio of digital marketing keywords. The way we monitored the progress of each of the four keywords was with SEMRush’s position tracking. The data showed us what was progressing versus what needed more work.” 

2. SERP Features Tool 

“The most powerful SEMrush feature I rely on everyday is the SERP features asset in the Position Tracking tool,” says Juliette Tholey of Revenue River. “SERP features such as featured snippets, knowledge panels or local packs are an amazing asset when it comes to search.

SEMrush will scan your tracking campaign and give you the keywords best fit to win Featured Snippets on a silver platter. It will also keep track of the Featured Snippets you have already won and will provide you with valuable insights into Featured Snippets volatility in the SERPs. Then, the optimization process to improve your search rankings consists mainly of analysis and adjusting.” 

Kiera Lavington of Candour says, “The SERP Features tool is really useful for improving rankings as it allows you to filter the keywords you rank for by what type of search features are returned in SERPs. This allows us SEOs to target featured snippets and understand the types of content being returned for target terms!” 

Ellie-Paige Moore of theboltway adds, “The most powerful SEMrush feature that I rely on for improving search rankings has got to be the featured snippets report in position tracking. A lot of us know anyway, that featured snippets are one of the most popular explored SERP features. So to help with that, I find that this report helps not just for tracking, but also analysing before you make any improvements.

The report will automatically show you all the featured snippets that you’ve won, as well as where you lost them. The one that I find very interesting (and frustrating) is which keywords started or stopped triggering features snippets in your location.

SERP’s volatility is constantly increasing so when it comes to improving search rankings, you have to remain flexible in the process. By remaining flexible, this gives you power over the search rankings that you’re wanting to improve on. Trends and search terms fluctuate daily, giving you no time to remain quiet. This is why I have found this SEMrush feature to be extremely helpful for these occasions, as it helps me to act on improvements in the most efficient way.” 

3. Position Tracking Pages 

“The ‘pages’ feature of the position tracking tool is a fantastic way to track and improve your search rankings,” says Amelia Whyman of Global App Testing. “It provides a breakdown of each page, what it currently ranks for and whether there have been any position changes. This information can inform which pages you look to update, refresh or pad out with more information in order to push their rankings up.” 

4. On-Page SEO Checker 

“The position tracker is a great way to keep track of ranking movements but I have found that the On-Page SEO Checker has yielded the most actionable insight,” says John Donnachie of ClydeBank Media. “The suggestions from this tool have been instrumental in not only helping us increase the organic ranking of some of our top performing pages but to shape our strategy as well.” 

Jakub Rudnik of Shortlister adds, “For improving rankings, no tool is more important than the On Page SEO Checker tool. Creating the best content and the best-optimized content is the most effective way to improve rankings. Getting an analysis of your pages versus their competitors with actionable steps to improve your content is crucial.” 

5. Keyword Alerts  

“The Alerts feature is helpful for quickly spotting when keywords drop a certain number of positions, or fall outside the top 10,” says Robbie Richards. “With this insight, you can quickly identify the cause, and get to work recovering the rankings you worked so hard to achieve.” 

Adam Connell of Blogging Wizard adds, “We use a lot of tools within the SEMrush toolkit, but one we rely on the most is the Position Tracking tool.

With this tool, we track a broad range of keywords for each of our articles and compare them to our competitors.

One great feature is the ‘alerts’ option that allows us to set up notifications for when keywords leave or enter a particular position. For example, we will get an email notification if any of our keywords enter/leave the top 10 or top 5 results.”

Editor’s Note: In addition, you can use this SEMrush Keywords/Organic Search Traffic Dashboard, which allows you to see how your search rankings translate to traffic. 

Google Analytics and SEMrush Dashboard

6. Project Dashboard 

Jordan McCreery of Ingrained Media says, “The MOST powerful SEMrush feature that I rely on daily for tracking and improving client search rankings is the Project Dashboard.

SEMrush is FULL of amazing tools, the Project Dashboard helps you to visualize all of the data in a summarized area. Your Site Health is shown through Site Audit, Position Tracking monitors your keyword changes, while the Organic Traffic Insights give a big picture of the total traffic in the period.”

Ashish Gupta of FileCloud (By CodeLathe) says, “SEMrush is the most essential tool for tracking, competitors keywords research and building content for us. We at FileCloud rely on creating separate projects for each website and track specific keywords we use to create SEO content for. We track rankings, volume and other metrics through projects.”

“Hyper Targeting, Devices, and Locations Report Merging of Projects are the features that I rely on,” says Shankar Soma  of Shankarsoma

Hyun Lee adds, “With SEMrush, you can set up tracking through setting up Projects. This is a way to group specific pages along with keywords.

Once you get your projects set up and include what URLs you want to track, SEMrush will constantly keep a record of your progress.

Everyone is probably looking for the color green at this point. This is because everyone is looking for confirmation that whatever they’re doing is working.

But there’s a way to use this feature to actually spot room for growth.

If you want to know where you can grow, you should take a look at the Negative Impact box. This highlights all keywords that are losing visibility (ie – rankings).

If these keywords are important to you, you should now take a look at who are the winners for these keywords and dig into what they’ve been up to.

If you are losing rankings, someone else (ie – your competitor) is gaining rankings. Find out what they’re doing to gain rankings and do it better.

Doing competitive analysis should be routine for anyone aiming to improve rankings. Luckily, with SEO tools like SEMrush you can easily dissect your competitors’ campaigns.”

7. Organic Traffic Insights

“The Organic Traffic Insights tool is fantastic for finding quick-win opportunities,” says Sam Thomas of Embryo Digital. “Outside of your core keyword focus areas, you can find low-hanging fruit which is already driving small amounts of traffic, but with a little focus, could drastically increase the overall search rankings of a website with less resource than the typical high competition keywords. Both are important, but it’s a nice win for the client.” 

Tony Mastri of MARION Digital Marketing adds, “The organic research report is the feature I rely on most for improving search rankings. This helps me monitor rankings for keywords I have not hand-picked but are still very valuable.

This helps me prune existing content by optimizing for strong performers or even adding sections for related keywords that I wasn’t aware existed until seeing them.” 

8. Link Tracker 

“New and Lost Links,” says Ken Christensen of Christensen Recycling. “These metrics are extremely important to follow, simply because the time and work that is involved in acquiring new links is often quite large. If a new link is lost, you not only need to know why, but also how you can get it live once again.” 

Jeremy Cross of Online Team Building adds, “SEMrush has tools that allow you to discover and sort inbound links. We use this tool both to find new link opportunities and to optimize ones that already exist. For example, we recently updated the URL structure of our site and used SEMrush to reach out to everyone that had linked to us in the past to request an update to their links. SEMrush was a quick and easy way to find these opportunities.” 

9. Backlinks Gap 

When it comes to search rankings – I think links,” says Milosz Krasinski. “Building backlinks is an essential part of my business and for my clients. Authority score along with backlink analytics from SEMrush help me quickly evaluate given domains. We are looking for powerful domains as we know that links targeting given pages will increase the search rankings. Authority Score is the only one tool on the market as far as I am aware that is able to show the authority of a given domain for the last 12 months whether improved or decreased. It is also the only metric on the market that takes actual traffic into calculations while other similar solutions are based on external backlinks only. Backlinks Analytics is updated to show me the backlinks of the last 6 months of crawling the Internet – it’s called “Fresh index.” Without these two features I doubt If I would be so successful when building links for my clients so efficiently.” 

Abhishek Joshi of Dog with Blog says, “Backlinks Gap – I use this feature to track competition and also to explore new backlink opportunities. It is a really simple way to scan the landscape for opportunities and has helped me acquire backlinks, the tracking process is intuitive and saves you the hassle of going through multiple Excel sheets.” 

Ashley Sterling of The Loop Marketing adds, “Our team focuses on the link building/backlink tools provided by SEMrush. This tool allows for daily reports on changes, alerts to potential toxic links, and the ability to perform outreach to link prospects.” 

Nikola Roza of Nikola Roza- SEO for the Poor and Determined says, “SEMrush has recently significantly improved their backlink checker, and for me, that is the most powerful tool I use to track and improve my rankings.

Why?

Because Google needs links for their algorithm to work. And I know that links matter a lot.

So, seeing a growth in the number of links pointing to my site is a foolproof way for me to know that my rankings will also grow across the board.

How much? And what pages will be affected; and to what degree?

I don’t know.

But I do know that getting good links helps me get better SERP positions and more traffic over time.

I also like to differentiate between links that came organically through no involvement on my part; and the links that I had to get involved to get them, for example, with email outreach.

The former are signposts for me that my content is engaging and valuable and people link to it, because they just can’t help it:)”

10. Competitive Research Analysis 

“Competitor analysis is huge,” says Zac Johnson of Blogging.org. “By taking the time to research where your competitors are ranking in Google and for what articles, this provides a huge opportunity for you to target the same keywords, while also focusing more time and effort on launching better content and building better links.” 

Chris Gadek of AdQuick says, “The ability to use the unlimited competitor tracking is priceless! Not only can we see what it IS working for other similar companies, but we can know in advance what may NOT be working for them so that we can pivot before implementing the same strategy.” 

Farasat Khan of IsItWP adds, “One of the features that come handy is the Organic Research within the Competitive Research Tab. It not only helps us in helping us keep an eye on the organic position of our primary keywords but also helps us identify improved, new, declined and lost rankings for the secondary keywords of our pages. This helps us in connecting the dots and putting our efforts on the right pool of primary and secondary keywords.”  

Paul Lovell of Always Evolving SEO agrees, “My favorite feature in SEMrush for Tracking and Improving Search Visibility is the new Competitive research analysis tool which allows you to see how your competitors are generating there traffic are they doing well organically or do they have a good partnership for some display advertising you do not know about as well as being able to see there top pages by means of traffic/users. You can also dig into how they are using their social profiles to engage with users on those platforms and examine there paid ad copy as well. so for me, this is a great addition to an already great suite of tools.” 

For example, Carrie McKeegan of Greenback Expat Tax Services says, “On SEMrush, you can add up to 10 different competitor domains, which provide excellent insight! In this way you can see, at a glance, what you need to keep an eye on, and where you need to pivot.” 

11. Keyword Overview 

“This keyword tracking tool can be especially helpful when tracking a particular keyword to see how it performs for other sites,” says Alexandra Zamolo of Beekeeper. “This way, you know before you plan an entire strategy around a certain keyword.” 

Ricky Wolff of Markletic says, “The Keyword Overview tool is the most powerful tool that I use to improve search rankings. This tool gives me instant insights into the competition of certain keywords. Depending on the difficulty of keywords, I adjust the content plan for that keyword. Easier keywords require different content strategies than competitive keywords. 

For example, with a competitive keyword, I generally make long-form and well researched pieces of content. Content that will organically generate backlinks to that piece of content. This has an exponential effect on rankings over time. 

The Keyword Overview tool also gives me insights into keyword variations and monthly volume. In addition, it provides questions asked by the general public. Since the update of Google called BERT, integrating questions in your content became more important.” 

Jonathan Aufray of Growth Hackers Agency adds, “The most powerful SEMrush feature to track and improve your search rankings is finding keywords where your website ranks on the 2nd page of Google. Once you find these pages and keywords, go to your page, add the keywords in H2, H3 tags as well as in the copy of your post. You can also link to that page from other pages of your website through internal linking with the right anchor text. Your pages will move up to the 1st page of Google searches shortly. Don’t forget to always write for readers and for your audience, not for search engines. Therefore, when you add keywords to your content, make sure it’s relevant and makes sense. You don’t want to do keyword stuffing because this will hurt your user experience and readability of your posts.” 

Keyword Gap 

“SEMrush’s Keyword Gap feature is incredibly useful for identifying keywords that websites similar to yours rank for – especially because you can filter it to only keywords containing a certain phrase, or only those above a certain search volume,” says Dan Rawley of Twinkl Educational Publishing. “This allows you to easily build a list of the most valuable terms to target.” 

Raul Tiru of Lytho says, ”The most powerful feature would be the Keyword Gap analysis. It helps to easily get data on areas you’re lagging behind on and where there are plenty of opportunities.’ 

Tim Denman of ServGrow adds, “Keyword gap analysis helps me identify the topics relevant to my market. Combined with the skyscraper content technique, it allows you to pick the low hanging content fruits. Moreover, it’s a tool allowing you to see how you perform vs. your competitors for keywords that matter.” 

12. Keyword Magic  

“I am a huge fan of SEMRush’s Keyword Magic tool,” says Blake Taylor of Synergy Business Brokers. “This tool is one of the most comprehensive keyword research tools on the market, and makes identifying keyword opportunities easy. They also include a competition score, so you can get a good sense of what keyword opportunities to pursue that don’t have a ton of competition.” 

Reuben Kats of Falcon Marketing, LLC. adds, “The Keyword Magic Tool offers over 10 billion keywords to choose from. I use SEMrush to find which keywords have a low pay per click and are a powerful tool for its software. Keyword Magic Tool will find out which keywords are the best for your daily budget and have the highest conversion rates. It allows you to find location keywords that target your precise location. Another similar tool on SEMrush is called PPC Keyword Tool. It allows you to organize keywords at the campaign and ad group level. When you set up your PPC Keyword Tool you can customize the exact location and see what each keyword costs per click. Setting up your campaign in this tool will show search volumes for all the keywords you’re going after.” 

13. Keyword Tagging 

“The ability to tag keywords is a powerful feature that allows us to quickly see performance changes for groups of keywords,” says Bruce Hogan of SoftwarePundit. “We add multiple tags for all our keywords when they are uploaded. Then, each team member enters their tags into SEMrush to get a view of recent search performance.” 

14. Rank Tracker 

“We rely on SEMRush’s rank tracker features to analyze organic performance of our head key terms,” says Sean Haugh of YourPetInsured. “Within SEMRush, we put together keyword sets for each of our verticals which lets us quickly check our ranking distribution and easily benchmark performance against our closest competitors. This in turn helps us improve our search rankings.” 

15. Traffic Percentage Metric 

“For us, traffic % is a metric we use daily,” says Julien Raby of Thermo Gears. “It basically computes the estimated volume for a keyword and our current ranking to give us an estimated traffic volume for each keyword. While the exact numbers are usually off, we like to look at trends to see if we’re gaining volume or not in certain keywords categories.” 

16. Site Audit 

“The site audit tool on SEMrush has honestly saved my life so many times – especially when it comes to client websites that we don’t publish new content on ourselves,” says Jess McClory of Logic Digital. “The fact that it re-crawls the site on a regular schedule means that most issues are flagged almost immediately and you can sort them out asap.” 

Will C of ProLightingRental – Event Light Rental eCommerce Store adds, “One of the most important features that my team relies on at ProLightingRental.com is the site auditing tool. This tool is fantastic for websites with a ton of custom coding and bespoke infrastructure.

As a code base becomes more complex, there can be a host of issues that can arise when you apply a new feature or even patch an existing bug. Many of these issues can be to the detriment of the SEO of your site. Therefore, after every deployment – I run the site auditing functionality feature to ensure there is no damage to any SEO related infrastructure like (but not limited to) content, layout, canonicals, meta data. On more then one occasion, I have been able to catch issues and therefore minimize any SEO ramifications due to deployments that were not QA’ed efficiently enough.” 

17. Domain Overview 

“Domain Overview,” says Seb Atkinson of Know Your Money. “This tool is a great way to keep tabs on competitor activity, uncovering their top pages and top organic keywords.

Domain Overview is a perfect starting point for competitor analysis. Starting with keyword ranking data, the tool also brings in link data to identify how various pieces of content are being promoted.

Furthermore, data can be exported and used alongside other SEMrush modules such as Site Audit, to reverse-engineer a competitor’s strategy and learn how their technical set-up, content and promotional activity combine to produce their search visibility.

By monitoring a range of competitors, you can get a feel for the top trends in your industry, helping to ensure your brand also has a presence for topics that rivals are being found for online. On the flip side, you can keep tabs on any competitor initiatives that may not be yielding the best results, helping you to learn from others’ mistakes and improve the chances of succeeding where others have failed.” 

18. Topic Research 

“Oh my, I love SEMrush,” says Jessica Campos of Marketing For Greatness. “I cannot live without their tools. Picking one will be hard, but I will go with Topic Research.

This is where they analyze your rivals’ content and provide ideas to write winning content.

From this research, the Mind Map is just a gem.

It’s great for those who are leading an intense content writing strategy that want to find that balance between writing for SEO and using their own words.

This feature also helps with social media marketing. We use it for our content strategy process!”

19. API

“I don’t actually use the SEMRush interface, I only use the API – and I love the API,” says Alex Birkett of Omniscient Digital. “It’s great if you want to make custom tools. One tool I built with R and Shiny is an app that takes a keyword (for instance, “”content marketing strategy””) and then you can pull the top N results of Google (up to 100 results). The tool then scrapes the HTML of each page that ranks and checks it to see if it links back to your website. This is a great link building and even brand awareness audit tool. Instead of seeing only what position you rank, you can see what percentage of the SERP links to you, which can sometimes be even more important as part of the buyer’s journey.” 

20. Content Optimization 

“I prefer SEMrush’s content optimization function which enables you to conduct competitive analysis,” says Janice Wald of Mostly Blogging. “Before publishing, you can use SEMRush to find a keyword with low competition you can potentially rank for. Put your keyword into SEMRush.

Where it says “All Reports,” type in your blog URL.

Scroll down to see your keyword rankings. Keep checking them. If you see your SERP positions falling, use SEMRush to do competitive analysis.

SEMRush will analyze your top 10 competitors on Google for your keyword. You can do this before or after publication. SEMRush tells you what text to add in your post so you can make your post more competitive on Google.” 

21. SEO Content Template 

“I use the real-time content check in the SEO Content Template tool when reviewing drafts and published pages,” says Evan Hall of Portent. “The recommended keywords section lets me know if there are commonly occurring words I might want to use in the text. That way, I ensure I’m including the topics users need to answer their queries.” 

Eric Hoppe of Crowd Content adds, “I find their SEMrush’s SEO Content Template to be a really helpful tool for evaluating how competitive a topic is, finding good subtopics and semantic keywords to cover, and finding the average word counts of the current top 10 ranked sites. If you can use this information when creating your content it goes a long way towards crafting content that will rank well.” 

22. Content Marketing Toolkit 

“Content Marketing ToolKit,” says Paula Glynn of Pixelstorm. “This allows us to do solid content research across a range of topics, see trending words and Semantics and create content plans.” 

23. Keyword Margin 

“I mostly use SEMrush’s Keyword Margin tool,” says Chris Davis of Revcarto. “It makes it extremely easy to build out multiple lists of relevant keywords and update their metrics regularly. It also is simple to export their data into other tools within SEMrush as well which makes it, in my opinion, the most powerful SEMrush tool out there so far.” 

24. Interface Language Selection 

“Well, there are many features added recently in the latest update of SEMrush, but the one that caught my attention is the Interface Language Selection,” says Harsh Asthana of Talisman Tech. “This feature improves the website visibility on desktop and mobile for the countries you select. Now this feature has the speech and search recognition feature enabled with different languages. To help people get relevant and easy-to-understand results, Google detects both geo-location and a browser’s language.” 

25. Visibility Report 

“The visibility report is crucial for our success,” says Anna Crowe of Leadfeeder. “When the May 2020 Google algorithm update rolled out, I was able to track when Google crawled our site (and our competitors sites) to see the fluctuations of rankings. I was able to detect what pages were negatively and positively impacted to make adjustments quickly.” 

Rick Wallace of Tackle Village adds, “We like to use the visibility trend chart in SEMRush’s position tracking overview tab. SEMRush’s visibility index (which ranges from 0 to 100%) is basically a measure of the domain’s penetration in Google’s top 100 rankings for the keywords in the tracking campaign. This trend is displayed well in a line graph and you can add competitors to this to see how you are doing in real terms. The other tabs on this are Estimate Traffic and Average Position, which help develop a more detailed picture of the domain’s performance in the SERPs.” 

Gain a different perspective by combining multiple features 

“For me, tracking and improving are two different things,” says Ruddy Garcia. “To follow my positions, I systematically use the Organic Research tool and Position Changes tab to analyze movements in the SERP. This tool is quite basic in itself since it is found on other tools. But on the other hand, I couple my analysis with an excellent tool that is the Keyword Gap. This tool allows me not only to analyze business opportunities but also to have an overview of where we stand for each keyword compared to competitors. I particularly like using the “”Missing”” tab to detect opportunities but also the “”Weak”” tab which allows me to see my shortcomings and see to what extent I can attack my competitor on the keywords.

For the improving part, I particularly like the SEO Content Template and SEO Writing Assistant duo. I use the SEO Content Template to quickly get the so-called basic but essential recommendations to have an SEO-Friendly page. Once the base is optimized, the study of keywords done via another tool, I systematically use the SEO Writing Assistant to check in real time the quality of my content and its originality via the Originality brick. I really like this tool because it allows you to fairly easily obtain a score and I usually force my teams to reach a target score. So it is both a writing aid tool and a quality control tool.

In short, I use almost all SEMRush tools but I admit that for me, these three are really powerful if used well and above all, regularly used!” 

Martin Woods of Germany SEO says, “SEMrush has a great selection of SEO features that I use on a regular basis including reviewing the on-page SEO, backlink analysis and keyword research.

As a German SEO agency the tool that I personally find the most powerful is keyword research. There are very few keyword tools that allow you to see the search volume from different countries and being able to see the number of searches from Germany is invaluable.

I also find the Keyword Difficulty rating extremely useful, as it’s based on the competitiveness of the top 20 domains, meaning that we can target keywords with high traffic from Germany that are relatively easy to rank for in Google.” 

Stefania Borchia adds, “When tracking organic ranking on SEMrush, I do not rely on a single feature but combine several tools to create an actionable roadmap. My aim is to generate not only a clear picture of my ranking but also to gain insights on how to improve it.

First, I create a Project and activate all the tabs on the Projects Dashboard page. Then, I use Position Tracking to manually add keywords that are relevant to the business. Rather than tracking the entire organic traffic, this tool only reports the ranking of selected keywords. I also use Tags to group keywords together. Rather than focusing on all keywords, Tags can help filter keywords on a chosen topic.

Once a tag is selected, I move to the Rankings Distribution tab on the Position Tracking page to identify the main competitors.

At this point, in the Keyword Analytics, I add the previously analysed keywords. In Keyword Analytics – Overview under SERP Analysis, I select the URLs that belong to the main competitor domains (as shown in Position Tracking). Rather than pointing to the homepage, the SERP Analysis point to the URL that is displayed by Google.

Finally, I compare my business page with the competitor pages. My aim is to identify the elements that make the competitor page worth of ranking position one in SERP. In case the difference can be pin-pointed to content that lacks E-A-T, I rely on two more tools: “SEO content template” and “SEO writing assistant.” 

Whether you are looking to improve your search rankings, up your content marketing game, do some competitor research, or optimize your Google Ad campaigns, SEMrush has features that can help with all of that.

About the author
Jessica Malnik
Jessica Malnik Jessica Malnik is a content strategist and copywriter for SaaS and productized service businesses. Her writing has appeared on The Next Web, Social Media Examiner, SEMRush, CMX, Help Scout, Convince & Convert, and many other sites.
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