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on June 2, 2022 (last modified on October 10, 2022) • 14 minute read
Are you struggling to create meaningful reports for your company? Does the sales team still provide you with spreadsheets for forecasts and you have to spend hours each week categorizing the most important data?
The Salesforce Report Builder can help you speed up the whole process.
This robust tool enables you to build reports both faster and more efficiently by using some of the most advanced drag-and-drop features in the CRM software world.
In this guide, we will explain how you can use the Salesforce Report Builder to streamline your business and create exceptional reports to impress your shareholders.
The Salesforce report builder is an advanced tool that incorporates drag-and-drop features to make the reporting process in companies quicker and easier. After building a report, you can customize and filter the data included and then export the report to other members of the company.
This tool is especially useful for busy agency owners and executives that don’t have enough time to build reports from scratch. The creation process is very straightforward – you select a report type, report format, and then customize the fields that will be included in the report.
These fields are an innovative addition since they can be used to describe reported results. For example, if we look at a report as a table of information, the columns would be the fields, while the rows would be the results. Now, let’s say that an HR manager needs to create an employee report. The results would be individual employees and the fields would include their personal information (name, title, start date, etc.).
This may sound confusing at first, so we will explain the whole process in detail in the following headings.
While creating reports is immensely easier through the Salesforce report builder, you will still have to learn how to operate this advanced tool.
We will explain each step in-depth so you can get your report builder up and running in no time.
NOTE: This guide applies only to users that are creating reports in the Classic report builder. To check out the lightning report builder guide, move on to the next heading.
Choosing a report type ultimately means choosing the fields and records that will be displayed in the report.
For instance, if you create an ‘Opportunities’ report, you will gain access to fields and records such as ‘Stage’, ‘Amount’, and ‘Type’.
The two main report types that users can choose include Custom Report Types and Standard Report Types.
Custom reports allow you to customize the Salesforce custom objects and custom views (Opportunities) within the standard objects. If the administrator of the account provides access to ‘Opportunities’ within a custom report type, you can use it to create a report for a specific product.
On the other hand, selecting Standard report types will provide you with access to overall Salesforce data sets.
For beginner users, we recommend that you use Standard report type naming practices if you choose to run Custom report types.
To choose a report type you should open up the ‘Reports’ tab and press ‘New Report’. Next, choose which report type you want and click on ‘Create’.
NOTE: Once you choose a specific report type, you can’t change it in the future.
The next thing you have to do is select the format of your report.
There are four different formats you can choose from and these include:
The best advice is to pick a format that will enable you to capture the data you want to report and allow you to communicate it easily to other team members.
After you choose a report format, the next step is to group the data in columns/rows to present the most important information.
To group data, you should know what these things mean:
Aside from simply building a report, you also want to visually edit them to make the data presentable.
Here are three panes you can use for customizing the reports:
Lastly, you have to click ‘Save’ to make sure your reports are created successfully, or to update any existing reports you made changes to. If you want to make a duplicate of a report without any changes, you should click ‘Save As’.
Related: How to Schedule Reports in Salesforce? (Classic and Lighting)
This part of the guide isn’t necessary for the report builder creation process, but it can be helpful to learn some of these advanced features in case you need them in the future.
As we said, the field panes include the fields from the report types you previously selected. Here are some additional options you can customize within these panes:
Using the ‘Subtotal Report Results’ option can simplify the process of analyzing future trends. This allows you to create information groupings, sort them out, and draw comparisons between the subtotals. If you selected Summary or Joined reports, you can create subtotals in a few different fields to acquire additional data.
To get to the subtotal feature, you should open up your report and click on ‘Customize/Edit’ and create an additional summary field in the report in the main menu of the report builder,
The ‘Smart Totaling’ option is useful in case you have any duplicate data in your subtotals. By turning on this feature, the duplicate data will be only counted once.
For instance, let’s say that your ‘Opportunity’ includes two similar products and you open the ‘Opportunity Product Report’ to sum up the total opportunity amount. In this case, the amount will be shown twice in the report details.
‘Smart Totaling’ fixes this and makes sure that the subtotals, grand totals, and averages are calculated correctly.
The Lightning Report Builder is a much more robust tool compared to the Classic Report Builder. It allows users to analyze data on a more granular level, while also bringing a lot more features to the table.
With that said, creating a report in Salesforce Lightning requires a different process.
Here is a quick overview of what the step-by-step guide looks like:
Smart Sales Managers know that to achieve your monthly and quarterly goals, you have to monitor your team’s sales performance on a daily, weekly, and monthly basis. To do that, you need an actionable dashboard that summarizes both team and individual sales rep metrics and allows you to:
If you use the HubSpot CRM, you can benefit from the experience of our sales experts, who have put together a plug-and-play Databox template showing some of the most important metrics for monitoring your sales team performance. It’s simple to implement and start using as a standalone dashboard or in sales reports, and best of all, it’s free!
You can easily set it up in just a few clicks – no coding required.
To set up the dashboard, follow these 3 simple steps:
Step 1: Get the template
Step 2: Connect your HubSpot account with Databox.
Step 3: Watch your dashboard populate in seconds.
Salesforce has become one of the most popular software for agency owners and executives who are looking to quickly grow their business in every aspect.
However, tracking all the different KPIs and data sources in Salesforce can become a bit overwhelming, especially when you have a busy schedule to follow.
This is why integrating your Salesforce account with Databox may be the solution to your problems. As they say, ‘two heads are better than one’, or in this instance, ‘two software are better than one’.
When you connect your account to Databox, you will not only be able to transform all the important KPIs into understandable insights, but you will also have them delivered to your Email, Mobile, Slack, or Apple Watch in a matter of seconds.
For more information on how to connect your Salesforce account with Databox, check out this page.
One of the main benefits of this integration is that Databox also allows you to combine all the different data sources in one comprehensive report.
Did you and your team struggle to stay on top of the key Salesforce metrics? Not anymore.
Some of the pre-built metrics and KPIs you will gain access to include:
These are only some of the examples, there are dozens more metrics available to registered users.
That’s not all – you will also gain access to dashboard templates that can capture all of your Salesforce data into one comprehensive report and make it more understandable through advanced visualization features.
Here are just some of the dashboard examples we have built from Salesforce data.
The Salesforce Leads Dashboard provides you with a birds-eye overview of your most important Salesforce leads and lets you track your sales progress with more efficiency.
Some of the questions this dashboard can answer include:
This is another great example of a dashboard you can use to acquire a granular overview of your Salesforce leads.
By integrating the Salesforce Leads Overview Dashboard, you and your team will be up to date on all important updates regarding the sales process.
For maximum visibility over your sales pipeline and expected opportunity values, you should consider using this comprehensive Salesforce Dashboard Template.
Some of the key metrics you will be able to track include converted leads, expected revenue, opportunities won revenue, open opportunities amount, and many more.
Related: 10 Essential Metrics to Include in Your Salesforce Dashboard
The Salesforce Report Builder is an extremely helpful tool for any executive looking to simplify their reporting process.
However, even though creating the reports will become easier, you will still have to spend quite some time pulling out and categorizing the data you want to include in the report.
This is where Databox’s reporting tool can come in handy.
By connecting your Salesforce account with Databox, you will be able to place all of your most important metrics and KPIs in one place. We know how overwhelming it can be to manage multiple data sources, which is why we found a way to combine them all in one comprehensive dashboard.
The next time you start creating a report through the Salesforce Report Builder, you can simply pull out the data you need from Databox dashboards and save up an immense amount of time as a result.
Not only that, but you will also be able to turn those KPIs into beautiful charts and graphs through our advanced visualization features.
Want to take your report-building process to another level? Sign up for a free trial and let us help.
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