Marketing

Approaches, tactics and advice for marketers

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It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox
Marketing

It’s Now Easier Than Ever to Find, Track, & Visualize Your KPIs in Databox

Databox has always been focused on simplifying the task of monitoring the metrics that matter. Improving that experience across the board is a constant among ...

Author's avatar by Tamara Omerovic | Feb 20, 2018
How to Generate B2B Leads Online
Marketing

How to Generate B2B Leads Online

“Our customers don’t shop online.” We hear this all the time from businesses that predate the digital revolution. Construction, manufacturing, healthcare, distributors executives–because they are ...

Author's avatar by Bill Peatman | Mar 29, 2022
Think Simple: Apple’s Product & Advertising in the Steve Jobs Era
Goals & Forecasts

Think Simple: Apple’s Product & Advertising in the Steve Jobs Era

On the day Ken Segall first met Steve Jobs, his heart was beating through his chest. It was 1989, and Segall had accepted a role ...

Author's avatar by Tamara Omerovic | Sep 19, 2021
Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]
Marketing

Here’s How We Increased LinkedIn Traffic by Almost 300% in One Month [Data Snacks]

Data Snacks is a new video series from Databox that shares bite-sized tips to help you be more data-driven. Last month we increased referral traffic ...

Author's avatar by Tamara Omerovic | Jun 10, 2024
Facebook Ads Features The Experts Gush About
Marketing

Facebook Ads Features The Experts Gush About

Are Facebook Ads right for you? Probably — the Facebook Ads product has a solution for pretty much every type of marketer. Are you a ...

Author's avatar by Tamara Omerovic | Apr 5, 2022
Drift’s Approach for Getting Closest to the Customer
Marketing

Drift’s Approach for Getting Closest to the Customer

“Whoever gets closest to the customer, wins.” This is the ideal–the mission–that Drift, a conversational marketing platform, is built off of. It informs every aspect ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos
Marketing

13 Video Marketers Reveal The Tactics Behind Their Top-Performing Videos

Video marketing exploded in popularity among marketers in 2017. This trend is no surprise. 52% of marketers say that video content delivers the greatest ROI. ...

Author's avatar by Tamara Omerovic | Mar 26, 2018
How Ceros is Disrupting Content Marketing & Why You Need to Care
Marketing

How Ceros is Disrupting Content Marketing & Why You Need to Care

When’s the last time you sat down and read a 10,000-word PDF? Don’t worry, I can’t remember either. Our accessibility to content has never been ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
Introducing the Datablock Library: The Easiest Way to Make Sense of Your Data
Marketing

Introducing the Datablock Library: The Easiest Way to Make Sense of Your Data

Over the last 12 months, our marketing and engineering teams have been building integrations, features, and content to help marketers (and the companies they work ...

Author's avatar by Tamara Omerovic | Jan 31, 2018
Maximize Live Messaging ROI with These 6 Steps
Marketing

Maximize Live Messaging ROI with These 6 Steps

Throughout the past eighteen months at ClosedWon, we’ve helped 25+ companies implement or improve their website chat efforts. When we start talking to the folks ...

Author's avatar by Chris Handy | Jan 26, 2018
12 Proof Points that Ebooks Are Not Dead
Marketing

12 Proof Points that Ebooks Are Not Dead

In our previous guide on popular tactics for converting visitors to leads, we had many marketers predicting the demise of Ebooks. A couple members of our ...

Author's avatar by Tamara Omerovic | Jul 11, 2024
Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization
Marketing

Rand Fishkin Reflects on 17 Years of Moz & Search Engine Optimization

When we first booked Rand Fishkin for Ground Up, I admittedly struggled on how to angle the interview. Do we focus on SEO? After all, ...

Author's avatar by Tamara Omerovic | Sep 24, 2021
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