Approaches, tactics and advice for marketers
As a marketer and a parent of two kids under four years old, my days and nights are filled with analyzing data to find the ...
Ah, goals. Nothing gets us marketers and salespeople going like some rock solid, S.M.A.R.T. goals to kick us off in the right direction as our days ...
If you use Google Analytics to measure your content marketing, you have probably noticed that it does not offer two valuable dimensions for analyzing your ...
It’s been just over a month since we launched the Data Snacks series, and one of the primary goals was to hear from you, the ...
We have some spectacular new tools for gathering, analyzing and visualizing sales/marketing data these days. Most of us assume that all data points are created equal. ...
It’s been over four years since Hooked was first published and that bright yellow cover still manages to catch my eye throughout the workday. (It ...
Ready to take your event marketing strategy to new heights? Starting today, Databox can help. We’re excited to officially announce our new integration with Eventbrite, ...
In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams. As you can ...
The handoff of qualified leads from marketing to sales is notoriously tricky. On one hand, if a marketer delivers a high volume of low quality ...
SEO is an incredibly complicated subject. Rather than put in the time and energy to understand the entire discipline, many marketers choose to stick to ...
Data Snacks is a video series from Databox that shares bite-sized tips to help you be more data-driven. Acquisition reporting, and more specifically channel attribution, is ...
This data was sourced from just over 49,000 Datablocks used to track HubSpot Marketing metrics in Databox. (What is a Datablock?) Despite continuous proclamations of ...
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