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Latest Posts
AI
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Jul 24
AI Marketing Forecasting: The Plan Is Only as Good as the Data It Can See
TL;DR Ask a Marketing Lead how the quarterly plan actually gets built. Not the strategy, the mechanics. The answer, in most teams, is a spreadsheet: ...
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Jul 24
AI
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Jul 24
How to Use the Shopify MCP with Claude, What It Does Well, and How Databox MCP Completes the Picture
Shopify’s MCP servers give Claude real command of your store, from storefront conversations to bulk product updates. Analytics is the one job they were never ...
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Jul 24
AI
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Jul 23
The Analytical Work Business Users Won’t Hand Over to AI
TL;DR The AI-analytics category has one operating assumption: AI’s job is to do more of what humans currently do. Adoption is measured by delegation surface. ...
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Jul 23
AI
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Jul 22
How to Run a Monthly Financial Health Check for a Services Firm With QuickBooks
Services firms run on a specific financial rhythm that traditional business dashboards were not built for. Revenue is lumpy because invoices land when clients pay ...
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Jul 22
AI
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Jul 17
How to Track Cross-Channel Paid Ads Performance
A manual walkthrough, and the Claude skill that does it for you. TL;DR Every cross-channel measurement guide tells you that you need an attribution platform. ...
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Jul 17
AI
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Jul 16
How to Run Weekly SEO Reporting for Agency Clients With Google Search Console
Weekly SEO reporting stops being weekly the moment an agency’s client roster crosses about eight accounts. Nobody has the time to pull Google Search Console ...
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Jul 16
AI
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Jul 16
How to Run a Monthly Content Audit With GA4 and Search Console
A manual walkthrough, and the Claude skill that does it for you. TL;DR You don’t need a dedicated content analytics platform. GA4 already has the ...
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Jul 16
AI
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Jul 16
How to Read YouTube Channel Performance Through Watch Time and Retention
Views are the easiest YouTube metric to check and the least useful one to act on. What predicts whether a channel actually grows is watch ...
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Jul 16
AI
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Jul 10
Salesforce MCP: Is CRM Data Enough for Your AI Agent?
TL;DR Connecting Salesforce to Claude via MCP is the advancement the SERP says it is. You authenticate once, your AI agent queries live CRM data, ...
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Jul 10
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