Blog

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

Metrics & Chill Podcast Jeremiah Rizzo | Mar 15

Metrics & Chill Podcast

Understanding How To Grow (w/ Frank Rocchio, Lone Fir Creative)

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

Metrics & Chill Podcast | Mar 8

Metrics & Chill Podcast

Building A Top Performing Agency (w/ Bob Ruffolo, IMPACT)

Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that’s in the top 93rd-100th percentile of his agency peers.

Metrics & Chill Podcast | Mar 1

Metrics & Chill Podcast

Tactical Ideas to Drive Growth (w/ Ryan O’Hara, Request For Meeting)

Learn how Ryan O’Hara uses data to validate product ideas at Request For Meeting, and double down on the marketing channels there are already working.

Metrics & Chill Podcast | Feb 22

Metrics & Chill Podcast

Hit Your Best Quarter Ever By Adding Leading Metrics (w/ Brandon Powell, HatchWorks)

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

Metrics & Chill Podcast | Feb 15

Metrics & Chill Podcast

Using KPIs to Drive Holistic Growth (w/ Benyamin Elias, Podia)

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.

Metrics & Chill Podcast | Feb 8

Metrics & Chill Podcast

The State of Business Reporting (w/ Pete Caputa, Databox)

Learn how SMBs are setting goals, reporting performance, and more.

Metrics & Chill Podcast | Feb 1

Metrics & Chill Podcast

Starting And Growing a Community (w/ Mike Rizzo, MarketingOp

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Metrics & Chill Podcast | Jan 25

Metrics & Chill Podcast

Using “Process KPIs” to Hit Goals (Hillary Carpio, Snowflake)

Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.

Metrics & Chill Podcast | Jan 18

Metrics & Chill Podcast

Doubling Email Subscribers In 1 Month (w/ Camille Trent)

Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month.

Metrics & Chill Podcast | Jan 11

Metrics & Chill Podcast

Improving Landing Page Conversion by 55% in 30 Days (w/ Peyton Walbeck, Nectar)

Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days.

Metrics & Chill Podcast | Jan 4

Metrics & Chill Podcast

Building Repeatable Revenue Streams (w/ Tory Kindlick, Refine Labs)

Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.

Metrics & Chill Podcast | Dec 21 2022

Metrics & Chill Podcast

Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days).

Metrics & Chill Podcast | Dec 14 2022

Metrics & Chill Podcast

Increasing Monthly Traffic by 313% (w/ Nate Turner, Ten Speed)

Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic by 313% and double free trial signups.

Metrics & Chill Podcast | Dec 7 2022

Metrics & Chill Podcast

Setting Marketing KPIs & Goals (w/ Kristina Simonson, Privy)

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Metrics & Chill Podcast | Nov 30 2022

Metrics & Chill Podcast

Sourcing 50% of Deals via Outbound (w/ Dee Acosta, Metadata)

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Metrics & Chill Podcast | Nov 16 2022

Metrics & Chill Podcast

Driving 83 G2 Reviews (w/ Nick Bennett, Alyce)

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Metrics & Chill Podcast | Nov 9 2022

Metrics & Chill Podcast

Increasing Signups By 30% (w/ Rand Fishkin, SparkToro)

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Metrics & Chill Podcast | Nov 2 2022

Metrics & Chill Podcast

Increasing Monthly Recurring Revenue (MRR) by 10x

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Metrics & Chill Podcast | Oct 26 2022

Metrics & Chill Podcast

Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Metrics & Chill Podcast | Oct 19 2022

Metrics & Chill Podcast

Increasing ABM Account Engagement by 50 Percent

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Metrics & Chill Podcast | Oct 12 2022

Metrics & Chill Podcast

Increasing Inbound to MQL Conversion by 20 Percent

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Metrics & Chill Podcast | Oct 5 2022

Metrics & Chill Podcast

Growing Organic Visitors by 299%

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Metrics & Chill Podcast | Sep 28 2022

Metrics & Chill Podcast

Driving 3,500 Paid Accounts Through a Virtual Event

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Metrics & Chill Podcast | Sep 21 2022

Metrics & Chill Podcast

Improving Scaled to Productivity

Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through training, and be successful at their role, driving $700,000 in profit.

Metrics & Chill Podcast | Sep 14 2022

Metrics & Chill Podcast

Driving Inbound SAO’s in 3 Steps

MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs.

Metrics & Chill Podcast | Sep 7 2022

Metrics & Chill Podcast

Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)

Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in 77% increase in new blog traffic QOQ.

Metrics & Chill Podcast | Aug 31 2022

Metrics & Chill Podcast

Growing Lead to Opportunity Conversion Rate by 49%

Learn how Jonathan Bland (Co-Founder, Omni Lab Consulting) grew a client’s Lead to Opportunity Conversion Rate from 25% to 74%.

Metrics & Chill Podcast | Aug 24 2022

Metrics & Chill Podcast

Growing Inbound Leads by 50 Percent (w/ Brad Hoos, The Outloud Group)

Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%.

Metrics & Chill Podcast | Aug 17 2022

Metrics & Chill Podcast

Gaining 1,200 New MQLs via Virtual Events (w/ Ollie Whitfield, VanillaSoft)

Learn how VanillaSoft drove 1,200 new MQLs through virtual events.

Metrics & Chill Podcast | Aug 10 2022

Metrics & Chill Podcast

Generating SQLs via LinkedIn Ads (w/ Gabriel Ehrlich, Remotion)

Remotion – a LinkedIn Ads Agency for B2B – shares insights on how to generate SQLs using LinkedIn Ads.

Metrics & Chill Podcast | Aug 3 2022

Metrics & Chill Podcast

Driving 70 Percent of Qualified Pipeline via Inbound (w/ Pete Lorenco, Alyce)

Learn how Alyce drives 70% of qualified pipeline via inbound sources.

Metrics & Chill Podcast | Jul 27 2022

Metrics & Chill Podcast

Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)

Learn how SparkToro doubled their sales with an improved onboarding experience, email nurturing and office hours.

Metrics & Chill Podcast | Jul 20 2022

Metrics & Chill Podcast

Increasing HIRO Pipeline by 76% (w/ Chris Walker, Refine Labs)

Learn how Refine Labs grows HIRO Pipeline for their clients by 76 percent.

Metrics & Chill Podcast | Jul 13 2022

Metrics & Chill Podcast

Increasing Sales Efficiency Ratio (w/ Referral Rock)

Learn how Referral Rock improved their Sales Efficiency Ratio to onboard customers faster, increase speed-to-launch rate, and do more with less.

Metrics & Chill Podcast | Jul 6 2022

Metrics & Chill Podcast

Increasing Free Trial to Customer Conversion to 70 Percent (w/ CallRail)

Learn how CallRail increased conversion percentage for as high as 10 points for some customer cohorts.

Metrics & Chill Podcast | Jun 29 2022

Metrics & Chill Podcast

Improving Website Conversion Rate by 6% (w/ Help Scout)

Learn how Help Scout improved its website conversion rate to increase demo requests by 56% and free trials by 6%.

Metrics & Chill Podcast | Jun 23 2022

Metrics & Chill Podcast

How KlientBoost Improved Customer Engagement and Retention with a Unique Approach to Setting Client Goals

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

Metrics & Chill Podcast | Jul 2 2021

Metrics & Chill Podcast

From 3 Hours to 17 Minutes: How Databox Reduced Chat Response Time in One Week

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

Metrics & Chill Podcast | Jun 25 2021

Metrics & Chill Podcast

Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

Metrics & Chill Podcast | Jun 18 2021

Metrics & Chill Podcast

How Powered by Search Increased Sales Qualified Leads by 142% Quarter-Over-Quarter

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

Metrics & Chill Podcast | Jun 11 2021

Metrics & Chill Podcast

How Sweet Fish Media Reduced Revenue Churn Rate by 12% in 12 Months

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

Metrics & Chill Podcast | Jun 4 2021

Metrics & Chill Podcast

How the Weidert Group Improved Goal Conversion Rates for a Client by 77% (Year-Over-Year)

In this episode of the Metrics & Chill podcast, learn how the Weidert group helped a client simplify reporting and improve their conversion rates by 77% (year-over-year).

Metrics & Chill Podcast | May 28 2021

Metrics & Chill Podcast

How Seventh Sense Improved their Active Audience Rate by 17 Percent

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

Metrics & Chill Podcast | May 21 2021

Metrics & Chill Podcast

How Virayo Marketing Improved Trial Signups by 70% for a Client

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

Metrics & Chill Podcast | May 14 2021

Metrics & Chill Podcast

How RevenueZen Uses LinkedIn to Generate a Third of Agency’s Sales Pipeline and Revenue

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

Metrics & Chill Podcast | May 7 2021

Metrics & Chill Podcast

How Zapier Grew Signups and Activations from their Blog by 400 Percent in 1 Year

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

Metrics & Chill Podcast | Apr 30 2021

Metrics & Chill Podcast

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

Metrics & Chill Podcast | Apr 23 2021

Metrics & Chill Podcast

How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

Metrics & Chill Podcast | Apr 16 2021

Metrics & Chill Podcast

How WalkerBots Content Studios Cuts Time to Conversion In Half By Increasing Return Visitor Rate

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

Metrics & Chill Podcast | Apr 9 2021

Metrics & Chill Podcast

How ClearPivot Grew Targeted Organic Traffic from SaaS Companies from 0 to 1.6k Monthly Visits

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

Metrics & Chill Podcast | Apr 2 2021

Metrics & Chill Podcast

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

Metrics & Chill Podcast | Mar 26 2021

Metrics & Chill Podcast

How Unstack Reduced Involuntary Churn by More Than 50%

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

Metrics & Chill Podcast | Mar 19 2021

Metrics & Chill Podcast

How CoSchedule Increased Trials and Product Signups from Content by 30 Percent

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

Metrics & Chill Podcast | Mar 12 2021

Metrics & Chill Podcast

How Gabriel Marguglio Turns Video Into Leads for Nextiny Clients

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Metrics & Chill Podcast | Feb 26 2021

Metrics & Chill Podcast

How Growth Machine Turns Podcast Episodes Into Attributable Conversions

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Metrics & Chill Podcast | Feb 19 2021

Metrics & Chill Podcast

How Bonjoro Doubled Trial Conversions with Personalized Video

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.

Metrics & Chill Podcast | Feb 12 2021

Blog about Business Analytics, KPIs and product updates

Adam Goyette (Founder, Curdis) shares the framework he uses and recommends to identify growth and optimization opportunities from your existing marketing and sales funnel.

Learn how Frank Rocchio implemented a new framework to help the team at Lone Fir Creative better understand how to troubleshoot and hit their growth goals.

Learn how Bob Ruffalo was able to grow IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership, into a $12m firm that’s in the top 93rd-100th percentile of his agency peers.

Learn how Ryan O’Hara uses data to validate product ideas at Request For Meeting, and double down on the marketing channels there are already working.

Do you have trouble setting goals at your company? Or that you don’t have any real control over hitting them? Learn how Brandon Powell (CEO of HatchWorks) implemented a new goal-setting process to lead his team to their best quarter ever.

Benyamin Elias, VP of Marketing at Podia, shares how to have a well-informed marketing gut and how to use KPIs to inform the growth of your business.

Learn how SMBs are setting goals, reporting performance, and more.

Get insights from Community-Led Founder Mike Rizzo, on how to start and grow a successful community that drives meaningful growth to your business.

Learn how Hillary Carpio (Sr. Dir. of ABM at Snowflake) uses “Process KPIs” to ensure her team can create sustainable, repeatable processes that help them hit their goals.

Learn how Camille Trent used LinkedIn to double PeerSignal’s email subscribers from 6k to 12k in just 1 month.

Learn how Peyton Walbeck increased Nectar’s landing page conversion by 55% in 30 days.

Learn how Refine Labs uses their new Revenue R&D method to build new, sustainable revenue streams for clients.

Learn how Brendan Hufford (founder of Growth Sprints) grew ActiveCampaign’s traffic by 20% (in just 30 days).

Learn how Nate Turner and his team at Ten Speed were able to help their B2B SaaS Client increase monthly traffic by 313% and double free trial signups.

Learn how Kristina Simonson is leading her team in restructuring the way they approach KPI and goal setting at Privy.

Learn how Dee Acosta sourced 50% of all his deals via outbound at Metadata.

Learn how Nick Bennett drove 83 G2 reviews in 1 quarter, in order to drive signups, improve retention, build social proof and tons more.

Learn how the SparkToro team invest in zero-click content and rely on so-called “vanity metrics” to drive signups and revenue.

Learn how Asia Orangio (CEO & Founder of DemandMaven) helped a client increase their monthly recurring revenue (MRR) by 10x.

Learn how Tim Soulo (CMO at Ahrefs) thinks about setting goals, measuring (or not measuring) KPIs, and using content to drive customers and revenue in a largely unmeasurable way.

Learn how Peter Zawistowicz increased Gremlin’s engagement among targeted accounts by over 50% in 1 quarter.

Learn how AJ Alonzo (Director of Marketing at demandDrive) improved their inbound lead to marketing qualified lead (MQL) percentage by over 20%.

Learn how Emilia Korczynska (Head of Marketing at UserPilot) grew organic visitors by 299% & conversions from organic content by 59%.

Learn how Anna Tutckaia, Head of Marketing at ManyChat, ran a virtual event that drove 26k signups and 3,500 new paid accounts.

Learn how Amanda Ono of Resolver improved Scaled to Productivity: the time it takes new hires to onboard, go through training, and be successful at their role, driving $700,000 in profit.

MJ Peters, VP of Marketing at CoLab, shares the 3 levers she pulls to drive inbound SAOs.

Learn how Fara Rosenzweig (Head of Content at WorkRamp) grew Organic Traffic to the Workramp Blog, resulting in 77% increase in new blog traffic QOQ.

Learn how Jonathan Bland (Co-Founder, Omni Lab Consulting) grew a client’s Lead to Opportunity Conversion Rate from 25% to 74%.

Learn how The Outloud Group, an influencer marketing agency, took steps to grow their inbound leads by 50%.

Learn how VanillaSoft drove 1,200 new MQLs through virtual events.

Remotion – a LinkedIn Ads Agency for B2B – shares insights on how to generate SQLs using LinkedIn Ads.

Learn how Alyce drives 70% of qualified pipeline via inbound sources.

Learn how SparkToro doubled their sales with an improved onboarding experience, email nurturing and office hours.

Learn how Refine Labs grows HIRO Pipeline for their clients by 76 percent.

Learn how Referral Rock improved their Sales Efficiency Ratio to onboard customers faster, increase speed-to-launch rate, and do more with less.

Learn how CallRail increased conversion percentage for as high as 10 points for some customer cohorts.

Learn how Help Scout improved its website conversion rate to increase demo requests by 56% and free trials by 6%.

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, productivity, employee happiness, and so much more.

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time, and which measures have been implemented to ensure this success is long-term and sustainable.

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and their clients and the changes they implemented.

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he drove the strategy that led to an increase in SQLs by 142% quarter-over-quarter.

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemic.

In this episode of the Metrics & Chill podcast, learn how the Weidert group helped a client simplify reporting and improve their conversion rates by 77% (year-over-year).

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audience with email.

In this episode of the Metrics & Chill podcast, Robbie Richards, Director of SEO at Virayo Marketing, shared how they skyrocketed trial signups for a client by 70% purely from organic traffic.

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.

In this episode of Metrics & Chill, Ramli John of ProductLed shared how they took the opportunity to grow revenue via activation.

In this episode of Metrics & Chill, learn how ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.

In this episode of Metrics & Chill, Tommy Walker of WalkerBots Content Studios shared how he approaches one often overlooked metric he believes is crucial for content marketing success: Return visitors.

In this episode of Metrics & Chill podcast, find out how ClearPivot improved organic search traffic from zero to 1,600 monthly organic visits in just 9 months.

In this episode of Metrics & Chill podcast, learn how Lone Fir Creative, a words-first agency, turns brand messaging into higher conversions.

In this episode of Metrics & Chill podcast, learn how Unstack approaches one key metric that’s crucial for SaaS businesses: Churn.

In this episode of Metrics & Chill, learn how CoSchedule refocused their content strategy on driving conversions, trials, and signups.

In this episode of Metrics & Chill, Learn how Nextiny, an inbound growth agency, has turned video marketing into a lead generation powerhouse.

Learn how Growth Machine turned a notoriously hard to attribute marketing channel into a conversion and sales engagement producing engine.

Learn how Bonjoro took a page out of their own playbook by using personalized onboarding videos to double their trial conversion rate from 9-11% to 21-25%.