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Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.

90 Marketing Leaders Reveal What They Really Want From an Agency Partner
Marketing

90 Marketing Leaders Reveal What They Really Want From an Agency Partner

75% of client-side marketers and agency leaders believe that being a “digital” agency will be irrelevant within the next 5 years. Digital marketing is more ...

by Tamara Omerovic · Jul 7, 2024

Introducing Databoards: How to Build KPI Reports Perfectly Optimized for Every Device
Product Updates

Introducing Databoards: How to Build KPI Reports Perfectly Optimized for Every Device

Tired of squinting to view pdf reports on your mobile phone? Need to present data live in a meeting or over a conference call without ...

by Gašper Vidovič · Jun 5, 2025

How This Veteran Agency Leader Leverages Data to Win Bigger Accounts
Agencies

How This Veteran Agency Leader Leverages Data to Win Bigger Accounts

At the end of 2016, Kuno Creative wanted to uncover the factors that separated profitable clients from unprofitable ones. John McTigue and Chris Knipper, the leaders ...

by Tamara Omerovic · Jun 5, 2025

How 17 Agencies Use Data To Pitch Prospective Clients
Agencies

How 17 Agencies Use Data To Pitch Prospective Clients

If you are still using a high-level, services-oriented, generic powerpoint pitch, these 17 agencies are probably closing more new business than you. In the past 5 months, ...

by Tamara Omerovic · Jun 5, 2025

Introducing Databox’s First 52 Partners
Product Updates

Introducing Databox’s First 52 Partners

Partnerships are key to business success – but only when they’re focused on helping mutual customers be successful. Fifteen years ago, in my first startup, ...

by Peter Caputa IV · Jun 6, 2024

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress
Marketing

How We Use Wordable to Eliminate the Irritating Parts of Blogging with WordPress

I joined Databox to run content marketing about 6 weeks ago. That quickly added complexity to our blogging process. Being the one-man marketing team, I need ...

by Tamara Omerovic · May 16, 2017

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging
Marketing

The Unsurprising Result of Focusing on Quantity over Quality in Your Blogging

I heard a consistent trend after talking to 10 agency leaders at Hubspot’s Partner Day: Measure Results, not Output. When non-marketers do not understand digital ...

by Tamara Omerovic · Jun 2, 2025

Product Update: Databox’s New Metric Builder Pulls Custom Metrics from Advanced Analytics Platforms
KPIs & Metrics

Product Update: Databox’s New Metric Builder Pulls Custom Metrics from Advanced Analytics Platforms

The Metric Builder is our advanced setup engine that allows you to extract custom metrics, events, goals and data with just a few clicks. A few ...

by Gašper Vidovič · Apr 23, 2024

Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think
Marketing

Harvard Business Review Reveals Facebook Likes Are Not as Useful as You Think

Everybody knows the four-step process for driving sales through social media… Step 1: Post mind-blowing content. Step 2: Potential buyers will be curious enough about your ...

by Tamara Omerovic · Jan 11, 2022

The HubSpot Analytics Dashboards You’ve Always Wanted
Dashboards & Visualization

The HubSpot Analytics Dashboards You’ve Always Wanted

Databox’s free HubSpot dashboard templates put your marketing funnel, sales pipeline, email performance, and blog traffic on one screen, pulled live from your HubSpot Marketing ...

by Peter Caputa IV · Sep 24

The Secret Formula to a Metric-Busting Blog Article
Marketing

The Secret Formula to a Metric-Busting Blog Article

What does it take to make someone or something “successful?” A lot of times in marketing, we confuse success with popularity, and everyone has different ...

by Ramona Sukhraj · Apr 14, 2017

Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]
Marketing

Hard-Earned Facebook Ad ROI Secrets Revealed [Hacks, Process, Checklist, Dashboards, Metrics]

Facebook is the best thing to happen to online marketing since well, Google. And I’m not the only one who thinks so. Facebook generated $8.81 ...

by Brendon Macdonald · Mar 29, 2023

6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies
Marketing

6 Companies Getting Amazing ROI from Their Unique Email Marketing Strategies

Predictable email marketing strategies aren’t working anymore. Too many companies are simply sending out a newsletter with blog summaries and product updates. Buyers are tuning ...

by Tamara Omerovic · Jan 12, 2022

12 Confusing Google Analytics Terms That Marketers Need to Know
Google Analytics

12 Confusing Google Analytics Terms That Marketers Need to Know

Before you can leverage the extensive measurement capabilities within Google Analytics, you need to understand its complicated vocabulary. Experts have estimated that Google Analytics is ...

by Tamara Omerovic · Nov 26, 2021

A Beginner’s Guide to Historical Blog Post Optimization
Marketing

A Beginner’s Guide to Historical Blog Post Optimization

Marketers constantly feel pressure to create something new. We feel like we always need to produce something new to feed the email list, the social ...

by Peter Caputa IV · Apr 6, 2017

How Content Curation Can Help You Quickly Build A Big, Loyal Email List
Marketing

How Content Curation Can Help You Quickly Build A Big, Loyal Email List

Every company wants to quickly build a large email list full of subscribers who will open emails, follow the links to offers and buy right ...

by Tamara Omerovic · Jan 12, 2022

How We’re Applying Inbound Marketing Basics to Build the Databox Business
Leadership

How We’re Applying Inbound Marketing Basics to Build the Databox Business

Companies with more landing pages get more leads. Companies that blog more frequently get more traffic and leads. And email marketing done right can drive ...

by Peter Caputa IV · Apr 4, 2017

The Most Popular Marketing Offers from 10 High-Performing Agencies
Marketing

The Most Popular Marketing Offers from 10 High-Performing Agencies

The average landing page conversion rate hovers around 2%. Have you ever built a landing page that has converted visitors to leads at over 50%? ...

by Peter Caputa IV · Sep 2

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets
Hubspot

How HubSpot Customers Can Adjust Marketing Plans in Real Time to Beat Sales Targets

The only reason to invest in HubSpot, or online marketing in general, is to generate more revenue. But, because HubSpot is such a broad platform ...

by Peter Caputa IV · Dec 13, 2021

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet
Marketing

The Human Brain Can’t Decode Your Marketing KPI Spreadsheet

Scenario: It’s the first Monday of the month, and you are presenting last month’s marketing results to your client. You feel pretty good about your ...

by Tamara Omerovic · Apr 9, 2024

6 Simple Steps for Turning Facebook Fans into Customers
Marketing

6 Simple Steps for Turning Facebook Fans into Customers

Without question, Facebook is the big fish in the social media world with 1.86B users as of December 2016. That’s more than 25% of the ...

by Peter Caputa IV · May 11, 2022