Latest Posts

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?
KPIs & Metrics

Exit Rate vs Bounce Rate – How to Analyze Both to Improve Your Content Strategy?

The problem with exit and bounce rates is that most people use them interchangeably. In reality, however, the two are different metrics that can both ...

Masooma Memon's avatar by Masooma Memon | Apr 10, 2025
How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples
Reporting

How to Write a Great Business Expense Report: A Step-By-Step Guide with Examples

Business trips, travel, gas, renting vehicles, legal services, lunches with future partners. These are just some of the expenses that are an indispensable part of ...

Filip Stojanovic's avatar by Filip Stojanovic | Jan 30, 2025
Biggest eCommerce Challenges in 2021
Marketing

Biggest eCommerce Challenges in 2021

After many ecommerce brands saw record sales in 2020 amid the COVID-19 pandemic, many thought it would be more of the same in 2021.  That ...

Jessica Malnik's avatar by Jessica Malnik | Nov 18, 2022
The Importance of Proper TAM Evaluation for B2B Startups
Leadership

The Importance of Proper TAM Evaluation for B2B Startups

Would you rather be the big fish in a small pond or a small fish in a big pond?  This analogy is one of the ...

Jessica Malnik's avatar by Jessica Malnik | May 12, 2022
18 Mistakes Startups Make Under Rapid Growth
Agencies

18 Mistakes Startups Make Under Rapid Growth

Did you know that many startups fail because they grow too quickly?  Whether it is hiring too slowly to keep up with growth, making poor ...

Jessica Malnik's avatar by Jessica Malnik | Jun 22, 2022
How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)
Agencies

How the Spot On Agency Turned a Niche Client Campaign into 20,000 Searches Per Month (and a 300+ Percent Increase in Leads)

The Spot On Agency is a Birmingham, Alabama-based digital marketing agency specializing in healthcare software companies. They’ve been in business since 2012 when Spot On ...

Tamara Omerovic's avatar by Tamara Omerovic | Jan 14, 2022
Automated Reporting in a Modern BI Platform: How to Turn Data into Decisions – Faster
Reporting

Automated Reporting in a Modern BI Platform: How to Turn Data into Decisions – Faster

Manual copy‑pasting belongs in 2015. Modern BI platforms automate every step—from pulling raw data to distributing presentation‑ready insights—so your whole company can spot trends and ...

Djordje Cvijovic's avatar by Djordje Cvijovic | Jul 16, 2025
17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4
Google Analytics

17 Things You Can Learn From Analyzing Your Most Popular Pages in Google Analytics 4

Wondering how to leverage Google Analytics 4′ most popular pages? Admittedly, creating content is only part of the job. Measuring its performance is another essential ...

Masooma Memon's avatar by Masooma Memon | Nov 14, 2023
5 Ways to Calculate Profitability for Your Agency Clients and Projects
Agencies

5 Ways to Calculate Profitability for Your Agency Clients and Projects

Good client profitability determines your agency’s ultimate fate. Essentially, it shows you the monetary worth of working with your long-term clients. This, in turn, bumps ...

Masooma Memon's avatar by Masooma Memon | Dec 23, 2021