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Tips and advice joined in regular blog posts from experts at Databox on how to help your business focus on the things that really matter.

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)
Marketing

How to Use Google Keyword Planner to Research & Target the Right Keywords (According to 30 Marketers)

Nearly three-fourths of marketers always use Google Keyword Planner before launching a Google Ads campaign. Most of the respondents to our latest survey reported that ...

by Jessica Greene · Dec 22, 2021

The 38 Best Content Marketing Tools
Marketing

The 38 Best Content Marketing Tools

There are a lot of content marketing tools to choose from, but which are the best? Which content marketing tools make your job easier with ...

by Jessica Greene · Apr 20, 2023

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples
Marketing

How to Write Facebook Ads That Convert: 21 Expert Tips & Examples

Organic reach on Facebook may be on life support, but Facebook ads are still a great way to drive traffic and generate conversions. In some ...

by Jessica Greene · May 11, 2022

New in Databox: Easily Switch Between Databoards Inside the Designer
Product Updates

New in Databox: Easily Switch Between Databoards Inside the Designer

You wanted an easier way to switch between all of the Databoards in your account. We listened. Now, our new Databoard Dropdown allows you to ...

by Tamara Omerovic · Feb 27, 2019

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)
Marketing

Live Chat vs. Chatbots: How to Start Effective Conversations (According to 26 Marketers)

How do you start a conversation? This is likely not something you consciously think about throughout your daily interactions. Conversations just happen, right? Well, sorta. ...

by Elise Dopson · Jan 31, 2022

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring
KPIs & Metrics

New Integration: Visualize Your Marketing & Sales Performance with SharpSpring

Hi there, SharpSpring customers 👋🏻 Today, we’re excited to announce our new integration with SharpSpring, allowing you to track and visualize leads, opportunities, opportunities won, ...

by Tamara Omerovic · Apr 22, 2022

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?
Goals & Forecasts

Are website forms dying? Are chatbots a better experience? Should you still be gating your premium content?

Something always has to die, right? With inbound marketing, it was paid ads, cold calling, trade shows, etc. With conversational marketing, it’s gated content and ...

by Tamara Omerovic · Feb 21, 2019

How to Run Effective A/B Tests According to 28 Marketing Experts
Marketing

How to Run Effective A/B Tests According to 28 Marketing Experts

With A/B testing, sometimes small changes can yield big returns. Want proof? Split tests helped one company boost conversion rates by 550%. You don’t need ...

by Elise Dopson · Dec 15, 2022

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms
Marketing

27 Marketers Share Proven Ways for Improving the Conversion Rates of Your Website Forms

Despite what you’ve heard, website forms still work. Sure, website chat offers a better alternative for brands to engage in real time, and in many ...

by Jessica Greene · Jan 7, 2022

Blogging vs. Video: When Does Each Format Work Best?
Marketing

Blogging vs. Video: When Does Each Format Work Best?

It’s time to create a new piece of content. Should you write a blog post, or should you produce a video? If you’re trying to ...

by Jessica Greene · May 4, 2024

One Channel Rules Them All in B2B Lead Generation [Original Research]
Marketing

One Channel Rules Them All in B2B Lead Generation [Original Research]

If you had to focus your lead generation efforts on a single channel for a full year, which channel would you choose? If you’re like ...

by Jessica Greene · Jan 21, 2022

How to Increase Organic Traffic With an SEO Audit
Marketing

How to Increase Organic Traffic With an SEO Audit

SEO, at its heart, is all about helping searchers complete their tasks by providing them with relevant, high-quality, useful content. In order to be useful, ...

by Sean Henri · Feb 6, 2019

How to Get More People In Your Company Creating Content (According to 52 Marketers)
Marketing

How to Get More People In Your Company Creating Content (According to 52 Marketers)

If you wish that more people in your company could—or would—help you create content, you’re not alone. In fact, 87% of the marketers who responded ...

by Jessica Greene · Dec 10, 2021

New in Databox: Schedule Snapshots of Your Reports in JPG or PDF Formats
Product Updates

New in Databox: Schedule Snapshots of Your Reports in JPG or PDF Formats

Whether you’re an in-house marketer or one working at a marketing agency, tracking performance data is only half the battle. You also need to present ...

by Tamara Omerovic · Dec 19, 2023

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros
Marketing

The Most Effective Ways to Promote Your Online Store According to 25 Ecommerce Pros

There are seemingly endless ways you can spend time promoting and growing your new online store. But for most e-commerce store owners, trying to tackle ...

by Jessica Greene · Nov 17, 2022

Lessons From One of the World’s Best Content Marketers
Goals & Forecasts

Lessons From One of the World’s Best Content Marketers

When it comes to voices in the content marketing space, there are few who both understand and respect the craft like Jimmy Daly does. Often, ...

by Tamara Omerovic · Jan 29, 2019

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly
Hubspot

HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

In 2014, HubSpot introduced a free CRM. In 2016, they introduced a suite of sales acceleration tools they called Sales Pro. On November 1, 2018, ...

by Peter Caputa IV · Jul 19, 2019

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople
Goals & Forecasts

2 Years of Sales Lessons at a Company Obsessed with Eliminating the Need for Salespeople

On this episode of Ground Up, I interviewed Brian Moseley, Databox’s Director of Sales, about how Databox’s product, marketing, sales and services team have gradually ...

by Peter Caputa IV · Jan 23, 2019

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them
Marketing

What’s the Best Way to Promote New Content? 41 Marketers Share What Works for Them

Despite all of the talk last year about declining organic reach among social channels, marketers still believe social media is the most effective channel for ...

by Jessica Greene · Mar 13, 2023

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals
Agencies

Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals

The reporting meeting has long been a critical element of any successful client/agency relationship. That time of the month, or quarter, where agencies review the ...

by Dann Albright · May 12, 2023

How to Build A Successful Content Marketing Strategy from Scratch in 2019
Marketing

How to Build A Successful Content Marketing Strategy from Scratch in 2019

How many times have you attempted a new content marketing strategy, only to fall behind? In his book 10x Marketing Formula, Garrett Moon says most ...

by Elise Dopson · May 17, 2022