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5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads
Marketing

5 Ways to Use LinkedIn Ads to Generate Highly Targeted Leads

79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...

Author's avatar by Kylie Chown | Jul 11, 2024
Proven Strategies for Improving Your Email Click-Through Rate
Marketing

Proven Strategies for Improving Your Email Click-Through Rate

While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...

Author's avatar by Dann Albright | May 17, 2022
How Experts Measure Website Redesign Success
Marketing

How Experts Measure Website Redesign Success

A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders.  By the time ...

Author's avatar by Dann Albright | Jun 15, 2024
The Reasons Why Agencies Say ‘No’ to New Business
Agencies

The Reasons Why Agencies Say ‘No’ to New Business

Turning down new business is never easy. But when you’re in the service industry, saying “no” can be a crucial skill for both growing and ...

Author's avatar by Dann Albright | Jul 7, 2024
How to Use OKRs to Set, Track, and Hit Your Quarterly Goals
Goals & Forecasts

How to Use OKRs to Set, Track, and Hit Your Quarterly Goals

When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...

Author's avatar by Tamara Omerovic | Mar 13, 2023
How to Create Facebook Custom Audiences
Goals & Forecasts

How to Create Facebook Custom Audiences

When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...

Author's avatar by Dann Albright | Apr 8, 2022
6 Strategies Marketers Use to Write High-Converting Email Copy
Marketing

6 Strategies Marketers Use to Write High-Converting Email Copy

Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...

Author's avatar by Dann Albright | Jun 3
Forms vs. Website Chat–Which One Generates More Leads?
Marketing

Forms vs. Website Chat–Which One Generates More Leads?

No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...

Author's avatar by Eddie Shleyner | Jun 3
Facebook Ad Targeting: The 4 Essentials for Finding Your Audience
Marketing

Facebook Ad Targeting: The 4 Essentials for Finding Your Audience

When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...

Author's avatar by Laura MacPherson | Jun 3