79% of B2B Marketers say LinkedIn is an effective source for generating leads (source). However, compared to Facebook and Google, my opinion is that LinkedIn ...
While email marketers spend a lot of time optimizing delivery and open rates, they do so with the ultimate goal of getting clicks. But besides ...
A website redesign is a significant undertaking that usually takes a lot of time and effort and involves several groups of stakeholders. By the time ...
Turning down new business is never easy. But when you’re in the service industry, saying “no” can be a crucial skill for both growing and ...
When you wake up in the morning, what story do you tell yourself about the purpose of your work? Is it something along the lines ...
When it comes to ad targeting, there’s perhaps no platform more powerful than Facebook. The sheer amount of information they have on billions of users ...
Nathanial Hawthorne, the famed 19th-century American novelist, once said, “easy reading is damned hard writing.” The same can be said for writing email copy that ...
No leads, no sales. You know this. And it’s why you work to drive traffic to your website — to identify and compel visitors who ...
When it comes to targeting a specific audience and/or market, there are few (if any) platforms more powerful than Facebook. Facebook offers serious potential for ...