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14 Ways to Leverage Sales Automation Tools to Close Deals Faster
Sales

14 Ways to Leverage Sales Automation Tools to Close Deals Faster

As any good marketer or salesperson knows, all the tools in the world won’t do you any good unless you know how to use them ...

by Kiera Abbamonte | Jun 12, 2023
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
Sales

How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value

For many companies, once they reach a certain size, generating additional revenue from current customers is more efficient (and often easier) than generating new revenue ...

Elise Dopson's avatar by Elise Dopson | Sep 3, 2021
19 Tried-and-True Lead Nurturing Tips for Closing More Deals
Sales

19 Tried-and-True Lead Nurturing Tips for Closing More Deals

Building a strong and steady pipeline of new leads is tricky work. Even harder? Convincing them to seal the deal. A report recently found that ...

Elise Dopson's avatar by Elise Dopson | Jan 23, 2023
26 Marketing Agency Account Manager Interview Questions
Agencies

26 Marketing Agency Account Manager Interview Questions

Talent can be one of the main competitive advantages for a marketing agency. And perhaps no role is more important than that of the account ...

Tamara Omerovic's avatar by Tamara Omerovic | Jul 30, 2021
The 44 Most Destructive SEO Myths (According to 120 SEOs)
Marketing

The 44 Most Destructive SEO Myths (According to 120 SEOs)

When I pitched this survey, I thought of eight or so SEO myths that I hear from time to time. I figured other people would ...

Jessica Greene's avatar by Jessica Greene | Aug 22, 2023
How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate
SaaS

How 20+ Freemium SaaS Companies Increased Signup-to-Customer Conversion Rate

The freemium model is becoming increasingly popular for SaaS products. Companies like Dropbox, HubSpot, Buffer, Trello, and MailChimp have shown us that offering a free-forever ...

Jessica Greene's avatar by Jessica Greene | Jul 10, 2025
How to Improve The Conversion Rate of Every Video You Produce
Insider Insights

How to Improve The Conversion Rate of Every Video You Produce

When you talk about conversion rate from video, it can mean a lot of different things. It could mean a lead capture directly from the ...

Gabriel Marguglio's avatar by Gabriel Marguglio | May 4, 2024
17 Financial KPIs Every Sales and Marketing Team Should Track
Marketing

17 Financial KPIs Every Sales and Marketing Team Should Track

Sales teams track sales KPIs. Marketing teams track marketing KPIs. But together, those teams should also be tracking financial KPIs. Why? At the end of ...

Jessica Greene's avatar by Jessica Greene | Jun 3, 2025
6 Ways to Improve the Video Play Rate for Every Video You Create
Marketing

6 Ways to Improve the Video Play Rate for Every Video You Create

If you feel your videos are underperforming, play rate should be the very first metric you look at. Video play rate measures your ratio of ...

Jessica Greene's avatar by Jessica Greene | Dec 18, 2023