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Optimize Google Display Ads Like a Pro with These 8 Tips
Marketing

Optimize Google Display Ads Like a Pro with These 8 Tips

When marketers think of Google Ads, their minds often immediately go to Google Search campaigns. But there’s more to the Google Ads collection of offerings ...

Author's avatar by Mariana Santiago | Nov 14, 2023
16 Best eCommerce Integrations for Converting Browsers into Buyers
Marketing

16 Best eCommerce Integrations for Converting Browsers into Buyers

Once you are generating a steady volume of orders month over month, you are going to hit a wall where the baseline systems and out-of-the-box ...

Author's avatar by Jessica Malnik | Dec 6, 2022
Dashboard Best Practices: How to Build a Meaningful Dashboard
Dashboards & Visualization

Dashboard Best Practices: How to Build a Meaningful Dashboard

Whether you’re using a dashboard to better forecast your business, show trends in traffic, or make smarter decisions, accurately displaying data can do a lot ...

Author's avatar by Mara Calvello | Mar 23, 2023
How Knowmad Uses Databox to Save 15+ Hours Per Month and Foster Long-Term Client Relationships
Market Research

How Knowmad Uses Databox to Save 15+ Hours Per Month and Foster Long-Term Client Relationships

An average company spends time compiling monthly and quarterly reports for one business. When that process is overly involved and arduous, it eats up valuable ...

Author's avatar by Kiera Abbamonte | Oct 14, 2022
4 Things You Should Include in Your Annual Marketing Report
Marketing

4 Things You Should Include in Your Annual Marketing Report

Now that 2021 is in full swing, it’s likely your team is wrapping up its latest annual marketing report to go over gains and losses ...

Author's avatar by Rebecca Reynoso | Oct 5, 2022
Twitter Ads for B2B: How to Actually Generate Leads on Twitter
Marketing

Twitter Ads for B2B: How to Actually Generate Leads on Twitter

While many brands actively maintain a presence on social media, there’s so much untapped potential for making social channels actually work for more than just ...

Author's avatar by Rebecca Reynoso | Jul 11, 2024
Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More
Google Analytics

Google Analytics Reporting: A Complete Guide to Reports, Metrics, Dimensions, and More

According to BuiltWith, a website that tracks how software is used on websites across the internet,  29.1 million websites are using Google Analytics at the ...

Author's avatar by Marija Hladni | Apr 23, 2024
How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy
Goals & Forecasts

How to Use the Assisted Conversions Report in Google Analytics to Develop Your Marketing Strategy

One of the most underrated Google Analytics features is the Assisted Conversions Report — especially if you have a product or service with a higher ...

Author's avatar by Jessica Malnik | Jul 30, 2021
Measure Influencer Marketing ROI with These 8 Strategies
KPIs & Metrics

Measure Influencer Marketing ROI with These 8 Strategies

So, you’ve paired up with some influencers or you’ve been doing so for a while now. You have invested a lot of money and you ...

Author's avatar by Masooma Memon | May 18, 2022