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Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox
Market Research

Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox

A lack of transparency in agency reporting sometimes hides a well-known but rarely discussed side of some bigger agencies—shady practices designed to obscure performance and ...

by Kiera Abbamonte | Oct 29, 2022
Why Should I Hire a Marketing Agency?
Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...

Masooma Memon's avatar by Masooma Memon | Apr 22, 2024
How Unstack Reduced Involuntary Churn by More Than 50%
Leadership

How Unstack Reduced Involuntary Churn by More Than 50%

Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches ...

by Kiera Abbamonte | Feb 20, 2024
Content Ideation: Best Practices and Tools for Content Marketing Success
Marketing

Content Ideation: Best Practices and Tools for Content Marketing Success

Coming up with new content ideas shouldn’t feel like throwing spaghetti at the wall and seeing what sticks.  That’s what a lot of marketers do today ...

Jessica Malnik's avatar by Jessica Malnik | Dec 6, 2021
6 Proven Ways to Optimize for SERP Features
Marketing

6 Proven Ways to Optimize for SERP Features

If you’ve ever Googled something and got your answer right at the top in a featured answer box or read more on the topic – ...

Masooma Memon's avatar by Masooma Memon | Dec 6, 2021
20 Ways to Conduct a Meaningful PPC Audit
Marketing

20 Ways to Conduct a Meaningful PPC Audit

The perfect ad campaign doesn’t exist. It doesn’t? How can you really know for sure how your ad is performing? You can’t! Well, at least ...

Mara Calvello's avatar by Mara Calvello | Dec 22, 2021
19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance
Google Analytics

19 Google Analytics Custom Dimensions for Drilling Down Into Your Website’s Performance

While Google Analytics is a powerful measurement tool, it has its limitations. Sure, it can tell you a ton about how people engage with your ...

Elise Dopson's avatar by Elise Dopson | Jul 30, 2021
9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting
Marketing

9 Facebook Pixel Tips and Tricks for Optimizing Your Ad Targeting

In a study of 6,700 consumers and business buyers, Salesforce discovered that 70% of customers believe that companies should understand how they use products and ...

Melissa King's avatar by Melissa King | Jun 28, 2022
Hey Google, How Do You Optimize for Voice Search?
Marketing

Hey Google, How Do You Optimize for Voice Search?

Being able to ask our phones questions like “what’s the weather today?” or “where’s the nearest sushi restaurant?” once seemed like a futuristic concept only ...

Mara Calvello's avatar by Mara Calvello | Dec 7, 2021