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HubSpot CRM vs. Salesforce: How to Choose the Right CRM
Sales

HubSpot CRM vs. Salesforce: How to Choose the Right CRM

If you stumbled across this post, there is a good chance you are looking for customer relationship management (CRM) software.   The two dominant players in ...

Author's avatar by Jessica Malnik | Apr 9, 2024
How Databox Helped First Response Grow Sales By 55% Year-over-Year
Market Research

How Databox Helped First Response Grow Sales By 55% Year-over-Year

Anyone who’s ever hired a contractor or maintenance company knows it can be a struggle to get service on smaller jobs—much less quick, high-quality work. ...

Author's avatar by Kiera Abbamonte | May 10, 2024
How Lone Fir Creative Turns Copy Into Conversions for Their Clients
Agencies

How Lone Fir Creative Turns Copy Into Conversions for Their Clients

Recently, John Bonini talked with Tyler Pigott of Lone Fir Creative for an episode of the Metrics & Chill podcast. A 15-person remote team launched ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
12 Best Tools Marketers Use for Market Research
Marketing

12 Best Tools Marketers Use for Market Research

Market research tools are a dime a dozen. While this is exciting news, it’s also confusing since the variety of options can leave you wondering ...

Author's avatar by Masooma Memon | Mar 16, 2023
What Is Google Analytics 4 and How Will It Help My Reporting?
Google Analytics

What Is Google Analytics 4 and How Will It Help My Reporting?

Should I upgrade my site to Google Analytics 4?  That’s the question many marketers are asking themselves right now.  There is no quick answer to ...

Author's avatar by Jessica Malnik | Sep 7, 2021
Social Conversions: How to Generate Leads from Social Media
Marketing

Social Conversions: How to Generate Leads from Social Media

Social conversions can be hugely beneficial to your business — after all, if you can convert customers distracted by the latest gossip on a social ...

Author's avatar by Mariana Santiago | Oct 20, 2022
18 Ways to Optimize Content for Search Intent
Marketing

18 Ways to Optimize Content for Search Intent

Search intent has taken a central place in SEO as search engines have increased their algorithmic sophistication. The days of rising in the ranks by ...

Author's avatar by Jack David Hildebrand | Feb 1, 2023
Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox
Market Research

Hero Factory Reduces Time Spent Creating Reports by 60 Percent for Every Client Using Databox

A lack of transparency in agency reporting sometimes hides a well-known but rarely discussed side of some bigger agencies—shady practices designed to obscure performance and ...

Author's avatar by Kiera Abbamonte | Oct 29, 2022
Why Should I Hire a Marketing Agency?
Marketing

Why Should I Hire a Marketing Agency?

Want to hire a marketing agency? If you’re nodding yes, I’m sure you have a million questions buzzing around in your head at the speed ...

Author's avatar by Masooma Memon | Apr 22, 2024