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Client Onboarding Process: How to Successfully Onboard a New Client
Leadership

Client Onboarding Process: How to Successfully Onboard a New Client

Did you know that more than half (55%) of people say they’ve returned a product because they couldn’t figure exactly how to use it? That’s ...

Author's avatar by Lily Ugbaja | May 12, 2022
Call Tracking: 9 Expert Ways to Track Inbound Calls
Sales

Call Tracking: 9 Expert Ways to Track Inbound Calls

From sales conversations to technical support, inbound calls are a standard part of doing business for most small businesses.  Providing a framework for how you ...

Author's avatar by Jessica Malnik | May 1, 2024
How ProductLed Used Activation to Boost MRR for a Client by 20 Percent
Leadership

How ProductLed Used Activation to Boost MRR for a Client by 20 Percent

Ramli John—Manager Director at ProductLed—chatted with John Bonini for a recent episode of the Metrics & Chill podcast. Ramli told John all about how ProductLed ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024
17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)
Marketing

17 Content Marketing Metrics You’re Probably Not Tracking (But Should Be)

As a content marketer, it’s important to track metrics that prove your efforts are working. But it’s also important to track metrics that help you ...

Author's avatar by Jessica Greene | Oct 1
Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?
Marketing

Facebook vs. Linkedin: Which Channel is Better for B2B Marketing?

According to the Content Marketing Institute’s 2020 benchmark report, a whopping 95% of B2B marketers use social media content, making it the most popular format. ...

Author's avatar by Melissa King | Jul 6, 2022
Identify and Filter Bot Traffic in Google Analytics with These 10 Tips
Google Analytics

Identify and Filter Bot Traffic in Google Analytics with These 10 Tips

Some reports say that over half of all Internet traffic is bots. Contrary to popular belief, bot traffic isn’t always bad.  There are some good ...

Author's avatar by Jessica Malnik | Jul 30, 2021
How to Learn SEO: Free Resources to Start with
Marketing

How to Learn SEO: Free Resources to Start with

Scratching your head when it comes to the best way to learn SEO and whether you can learn SEO online? Two things: you can learn ...

Author's avatar by Masooma Memon | Dec 8, 2021
13 Ways to Convert More Blog Traffic to Customers
Marketing

13 Ways to Convert More Blog Traffic to Customers

When it comes to running a company blog, traffic is only one part of the equation. The other part is conversions.  Most content marketers are ...

Author's avatar by Jessica Malnik | Feb 13, 2023
How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months
Leadership

How ProfitWell Grew Revenue Per Customer by 400 Percent in 12 Months

John Bonini recently talked with ProfitWell Founder & CEO, Patrick Campbell, for an episode of the Metrics & Chill podcast. Patrick shared how ProfitWell grows ...

Author's avatar by Kiera Abbamonte | Feb 20, 2024