Table of contents

    The decision is not which product to choose. It is whose performance you are reporting on.

    TL;DR

    • Databox has two pricing tracks: Business (Free, Analyst, Pro, Growth, Custom) and Agency (Starter, Pro, Growth, Premium).
    • The Business track is for managing your own performance, however your business is internally structured. One company, one team, many locations, many brands, many franchisees. Sub-accounts on Business Growth and Custom handle the internal segmentation.
    • The Agency track is for managing performance on behalf of external clients. Client accounts, whitelabelling, per-source pricing calibrated for data-source counts that grow with client volume, and a Solutions Partner program that turns client subscriptions into 30% recurring commission.
    • Both tracks share the full platform: Metric Library, Goals, dashboards, Genie (Databox’s AI Analyst), MCP on paid plans Analyst and above, and Forecast Modeling and OKRs on Growth-and-above plans.
    • Track fit is a reporting-relationship decision. Plan fit is a size-and-depth decision. 

    Databox has two pricing tracks.

    The Business track is for managing your own performance, whatever your business looks like internally. A solo marketer at a startup. A 200-person SaaS company with one revenue P&L. A holding company with four brands. A franchise operator with 40 franchisee-owned locations. A multi-location retailer with 60 stores. All Business. What holds them together: one reporting operator is looking at the performance of their own system, however that system is segmented internally.

    The Agency track is for managing performance on behalf of external clients: agencies reporting for their clients, consultancies delivering monthly performance reviews, or anyone whose reporting job is to produce numbers for customers who buy that service. Client accounts keep each customer’s data isolated. Whitelabelling brands the deliverable. Per-source pricing is calibrated for the reality that client volume drives the data source count. The Solutions Partner program turns Databox from an expense into a revenue line.

    Both tracks share the same platform underneath. Metric Library, Goals, dashboards, AI Analyst, MCP on paid plans, Forecast Modeling and OKRs on Growth-and-above. Neither is a stripped-down version of the other. What differs is how the workspace is structured and which affordances exist to serve the reporting relationship.

    Track fit is a reporting-relationship decision, and plan fit is a size-and-depth decision. 

    The Business track: managing your own performance, at any scale

    The Business track prices Databox for the operator managing their own performance. It handles the range of ways a business can be structured internally.

    One team, one company, one workspace. A marketing team connecting HubSpot, Salesforce, LinkedIn Ads, and Stripe into one workspace. Different internal teams get different views through permissions and filtered dashboards. The workspace has one center of gravity because the operator is reporting on one integrated business.

    Multiple locations, brands, or franchisees, segmented through sub-accounts. A holding company with four brands, each with its own marketing team and data sources. A franchise operator tracking 40 locations, each with its own P&L. A retail chain reporting across 60 stores. Sub-accounts on Business Growth ($399/month) and Business Custom create isolated environments for each location or brand while keeping the parent workspace unified for cross-system reporting. The franchise operator is still one reporting operator looking at the system. Just a segmented one.

    Pricing scales with data source count. Every paid plan from Pro upward includes unlimited users, so team growth does not compound licensing cost the way per-seat BI tools do.

    Business plans

    Business Free ($0/month). 3 data sources, 50 AI credits, 1 user. The entry point for evaluating the platform or running as a personal analytics workspace.

    Business Analyst ($64/month). 5 data sources, full datasets access, 500 AI credits, single user. Priced for the solo operator who needs to work with raw data directly, not just pre-built metrics.

    Business Pro ($159/month). 1,500 AI credits, unlimited users, unlimited dashboards. The plan is calibrated for mid-market marketing and ops teams running multi-channel operations on one workspace. Where most Business-track buyers land.

    Business Growth ($399/month). 4,000 AI credits. Adds Forecast Modeling, OKRs, unlimited sub-accounts, full datasets, and dedicated CSM. Priced for teams running formal planning across a single organization or segmenting reporting across multiple locations, brands, or franchisees.

    Business Custom. Custom pricing and AI credit allocation. Adds whitelabelling and advanced security included by default. Priced for enterprise deployments with compliance, security, and support requirements beyond the standard plans.

    The Agency track: managing performance for external clients

    The Agency track prices Databox for operators whose reporting job is to produce numbers for external customers. The reporting relationship is different from Business in one specific way: the operator is accountable to the client, not to their own P&L. That difference shapes four affordances.

    Client accounts. Each client gets an isolated environment: their own data sources, users, dashboards, and branding. Client A’s CMO must not be able to see Client B’s numbers under any circumstances. The agency operates from a parent account with visibility across every client. Each client sees only their own workspace. Filtered views on a shared workspace do not solve this — the isolation has to be architectural, because the entities are actually separate customers.

    Whitelabelling. Removes Databox from the dashboard and replaces it with the agency’s brand or the client’s. For any agency that sells reporting as part of a retainer, the branded dashboard is the deliverable. Add-on on lower Agency plans, included on Premium.

    Per-source pricing calibrated for client volume. The Agency track’s per-source overage rate is $2.40/month versus $5.60/month on Business. Every client adds their own HubSpot portal, their own GA4 property, and their own ad accounts. The Agency rate is calibrated for that reality.

    The Solutions Partner program. Agencies enable client access, and the client owns and pays for the subscription directly. The agency keeps full access to the client’s environment and earns 30% recurring commission for as long as the client stays. Databox becomes a revenue line instead of a cost line. The Business track has no equivalent, because reselling only makes sense when the client is a separate customer.

    Agency plans

    Agency Starter ($79/month). 5 client accounts, 3 data sources, 500 AI credits, unlimited users. Priced for the solo consultant or small agency managing 2 to 5 clients.

    Agency Pro ($159/month). Unlimited client accounts, 1,500 AI credits. The plan is calibrated for growing agencies managing multiple clients at typical mid-market data volumes. Where most Agency-track buyers land.

    Agency Growth ($399/month). 4,000 AI credits. Adds Forecast Modeling, OKRs, and full datasets. Priced for established agencies running formal planning and OKR rollup across the client book.

    Agency Premium ($799/month). 50 data sources at base, 10,000 AI credits. Adds whitelabelling, advanced security, and dedicated account setup. Priced for large agencies or agencies servicing enterprise-plan clients.

    How to decide

    The track decision is one question: are you reporting on your own performance, or on behalf of external clients who buy that reporting?

    Own performance = Business track. However your business is internally structured. Sub-accounts on Business Growth and Custom handle multi-location, multi-brand, or franchise segmentation.

    External clients = Agency track. Client accounts keep each customer’s data isolated. Whitelabelling brands the deliverable. Per-source pricing is calibrated for scaling client volume. Solutions Partner program converts client subscriptions into agency revenue.

    The plan decision within each track is a size-and-depth question:

    • Size: how many data sources, sub-accounts or client accounts, AI credits, and users does the current volume of work require?
    • Depth: are features like Forecast Modeling and OKRs part of daily work (Growth-and-above plans include them by default) or occasional (lower plans can add them as add-ons)?

    One case worth calling out

    Agencies tracking their own internal metrics alongside client work. Track: Agency. The parent account functions as the internal workspace. Each client lives in a client account. No need for two Databox subscriptions.

    Read more about how to choose the right plan: https://databox.com/how-to-choose-databox-plan

    Key takeaways

    • Two tracks serve two different reporting relationships. Business is for managing your own performance. Agency is for managing performance on behalf of external clients.
    • Track fit is a relationship decision, not a scale decision. A franchise operator with 40 locations is Business (own system, segmented via sub-accounts). A small agency with 3 clients is Agency (external customers, isolated via client accounts).
    • Plan fit is a size-and-depth decision within your chosen track. Size scales data sources, sub-accounts or client accounts, AI credits, and users. Depth scales which features are included by default.
    • Both tracks include the full Databox platform. Neither is a stripped-down version.
    • Business Pro and Agency Pro both cost $159/month. The price is the same because the platform is the same. What differs is which reporting relationship is being priced for.

    Confirm current plan prices and add-on costs at databox.com/pricing or databox.com/pricing-agency, then start a free trial (no credit card required).

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    Frequently Asked Questions

    Can I switch from Business to Agency (or vice versa) after starting?

    Yes. Switching tracks does not incur a Databox penalty. But switching after six months of building dashboards, configuring alerts, and training a team means rebuilding around a different workspace structure. The operational cost of switching is inertia, not a fee. Choosing correctly upfront avoids it entirely.

    Does the Agency track include everything the Business track does?

    Yes. Every feature available on the Business track at a given tier level is also available on the Agency track at the equivalent tier: Metric Library, Goals, dashboards, Genie (AI Analyst), MCP, Datasets. OKRs and Forecast Modeling are on Growth-and-above tiers of both tracks. The Agency track also includes client accounts, whitelabelling as an add-on or included on Premium, per-source pricing calibrated for client volume, and the Solutions Partner program.

    Is the Agency track only for marketing agencies?

    No. The Agency track fits any operator whose reporting job is to produce performance data for external customers. Marketing agencies, consultancies, fractional CMOs, and BI service providers all use the Agency track. The name describes the reporting relationship, not the buyer’s industry.

    Which track fits a multi-brand company, franchise system, or multi-location business?

    The Business track. Sub-accounts on Business Growth and Custom handle internal segmentation across brands, locations, or franchisees, whether they share a P&L or not. What matters is that the operator is reporting on their own system, not on behalf of external customers. A franchise with 40 franchisee-owned locations sits on Business Growth because the parent operator is reporting across the franchise system as a whole.

    How do AI credits work across the two tracks?

    Every paid plan on both tracks includes AI credits that power Genie, the AI analyst, and the MCP server. Credits reset monthly. Business Free includes 50; Analyst and Agency Starter each include 500; Business Pro and Agency Pro each include 1,500; Business Growth and Agency Growth each include 4,000; Agency Premium reaches 10,000; Business Custom is flexible. AI credit volume determines your tier within a track, not your track choice.

    Are users limited on either track?

    Business Free and Analyst are single-user plans. Business Pro, Growth, and Custom, and every Agency tier, include unlimited users. A 12-person team pays the same base plan price as a 2-person team on the same tier. Databox distinguishes itself structurally from per-seat BI tools where team growth compounds licensing cost.

    What is the difference between Databox Business and Agency pricing?

    Business pricing is for managing your own performance: connect the tools, track the KPIs, share dashboards with internal teams, run Goals and Forecast Modeling against your own P&L. Sub-accounts on Business Growth and Custom handle internal segmentation across brands, locations, or franchisees. Agency pricing is for managing performance on behalf of external clients: client accounts to isolate each client, whitelabelling because the dashboard is the deliverable, per-source pricing calibrated for client volume, and a Solutions Partner program that converts client subscriptions into 30% recurring commission. Both tracks run on the same Databox platform.