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Snapchat Ads
Total Purchase Value - Conversion Time
Total Purchase Value (Conversion Time) is a metric that measures the total revenue generated from purchases attributed to your Snapchat Ads campaigns, using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, which is the default attribution method used by the Snapchat Ads API.
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- Technical Details
What is "Total Purchase Value - Conversion Time"?
Total Purchase Value (Conversion Time) is a crucial revenue metric in SnapchatAds that measures the total monetary value of purchases attributed to your ad campaigns, using conversion time-based attribution. This metric attributes conversions to the time when the conversion event occurred, which is the default attribution method used by the Snapchat Ads API. It helps you track the total revenue generated from your advertising efforts, based on when conversions actually happened. This metric is essential for understanding the financial impact of your campaigns and evaluating return on investment when using conversion time-based attribution.
Example: A clothing brand wants to track the total revenue generated from their Snapchat Ads campaigns, using conversion time-based attribution. They use Total Purchase Value (Conversion Time) to measure the revenue with conversion time-based attribution.
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Total Purchase Value - Conversion Time in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Total Purchase Value - Conversion Time using Databox, follow these steps:
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1Connect Snapchat Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Total Purchase Value - Conversion Time on the Performance screen
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6Get Total Purchase Value - Conversion Time performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Total Purchase Value - Conversion Time
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionTotal Purchase Value (Conversion Time) is a metric that measures the total revenue generated from purchases attributed to your Snapchat Ads campaigns, using conversion time-based attribution. This metric attributes conversions to when the conversion event occurred, which is the default attribution method used by the Snapchat Ads API.
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CategoryAdvertising
Specification
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Metric Typegeneral
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DimensionalNo
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Decimal DigitsYes
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Currency UnitsYes
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GranularitiesDaily, weekly, monthly, quarterly and yearly.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 36 months ago midnight to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksYes
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Ads
Total Purchase Value (Impression Time) is a metric that measures the total revenue generated from purchases attributed to your ads, using impression time-based attribution. This metric attributes conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method. The higher the Total Purchase Value (Impression Time), the more revenue your ads are generating.
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HQ: Boston, MA, USA
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Databox Inc.
HQ: Boston, MA, USA
Modern BI for teams that needs answers now
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