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Snapchat Ads Ads

Purchase ROAS (Impression Time) is a metric that measures the revenue generated from ad spend using impression time-based attribution. It indicates the amount of revenue a business earns for every dollar spent on advertising, attributing conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method. The higher the Purchase ROAS (Impression Time), the more effective the ad campaign is in driving sales.

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Ads 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ads"?
The Purchase ROAS (Impression Time) metric in SnapchatAds measures the revenue generated from purchases made by customers who clicked on your ads, divided by the cost of those ads, using impression time-based attribution. Unlike the standard Purchase ROAS metric which uses conversion time attribution, this metric attributes conversions to the time when the ad impression occurred, matching the attribution method used in the Snapchat Ads UI. It helps you evaluate the effectiveness of your ad campaigns and determine if you're getting a good return on investment. The higher the Purchase ROAS (Impression Time), the more revenue your ads are generating for every dollar spent. This data can be used to adjust ad spend, targeting, creative elements and more to achieve optimal results when using impression time-based attribution.
Example: SnapchatAds Purchase ROAS (Impression Time) by Ads metric allows marketers to determine the amount of revenue generated from Snapchat ads compared to the cost of producing them, using the same attribution method as the Snapchat Ads UI. For example, a fashion retailer can use this metric to determine the revenue generated from promotions during a flash sale campaign with impression time-based attribution.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ads in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ads using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ads on the Performance screen
  6. 6
    Get Ads performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ads
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Ads from Snapchat Ads in Databox GET STARTED

General

  • Description
    Purchase ROAS (Impression Time) is a metric that measures the revenue generated from ad spend using impression time-based attribution. It indicates the amount of revenue a business earns for every dollar spent on advertising, attributing conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method. The higher the Purchase ROAS (Impression Time), the more effective the ad campaign is in driving sales.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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