Databox

Snapchat Ads Campaign

The Purchase ROAS (Impression Time) by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, using impression time-based attribution. This metric attributes conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method.

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Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Campaign"?
The Purchase ROAS (Impression Time) by Campaign metric is a measurement of the revenue generated by a specific advertising campaign compared to the cost of the ad spend, using impression time-based attribution. Unlike the standard Purchase ROAS metric which uses conversion time attribution, this metric attributes conversions to the time when the ad impression occurred, matching the attribution method used in the Snapchat Ads UI. It helps advertisers understand the effectiveness of their marketing spend by determining how much revenue is generated from each dollar spent on the campaign, based on when users first saw the ads. This data can be used to optimize future campaigns by identifying which ones achieved the highest ROAS and reallocating budget accordingly. A high ROAS indicates a positive return on investment, while a low ROAS may require adjustments to the campaign strategy.
Example: A clothing brand runs a SnapchatAds campaign in which they promote their latest collection and track the Purchase ROAS (Impression Time) by Campaign metric to measure the revenue generated from the ads compared to the ad spend, using the same attribution method as the Snapchat Ads UI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Campaign on the Performance screen
  6. 6
    Get Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Purchase ROAS (Impression Time) by Campaign metric measures the amount of revenue generated per dollar spent on a specific Snapchat Ads campaign, using impression time-based attribution. This metric attributes conversions to when the ad was first shown, matching the Snapchat Ads UI reporting method.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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