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Snapchat Ads Campaign

The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.

With Databox you can track all your metrics from various data sources in one place.

Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Campaign"?
The Amount Spent by Campaign metric in SnapchatAds refers to the total amount of money spent on a specific ad campaign over a specified time period. This metric is an essential aspect of ad campaign analysis as it gives an insight into the total cost of the campaign. Through monitoring this metric, advertisers can know if they are staying within their budget, or if the campaign is more expensive than expected, allowing for adjustments to be made to the campaign budget and strategy. It also helps to measure the return on investment (ROI) and determine the effectiveness of the campaign in generating conversions or leads.
Example: A company wanted to evaluate the performance of their recent Snap Ads campaign by checking the amount spent on the campaign. They used the metric to determine whether they were able to achieve their marketing goals within their allocated budget.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Campaign using Databox, follow these steps:

  1. 1
    Connect Snapchat Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Campaign on the Performance screen
  6. 6
    Get Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Snapchat Ads integration with Databox Track Campaign from Snapchat Ads in Databox GET STARTED

General

  • Description
    The Amount Spent by Campaign metric represents the total cost incurred for a specific campaign on SnapchatAds. It reflects how much money has been spent on ad placements, targeting, and other campaign-related expenses. This metric helps advertisers track the return on investment (ROI) for their campaigns by comparing the cost incurred to the revenue generated.
  • Category
    Advertising

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago midnight to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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